https://lavilo-webdesign.com/home daily 1.0 2025-08-17 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/b14e4ace-c6be-4108-9435-1b5f7cc9eeb7/lavilo-webdesign-the-best-pictures-are-your-own.jpg Home - The Best Pictures Are Your Own The most authentic way to stand out is through your own pictures. We can professionally retouch your smartphone photos to make them look eye-catching and insta-worthy for your website and social media. We also add your logo to increase brand awareness. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/c67665fc-fdaf-4dd8-bd84-44ebf5e58a56/lavilo-webdesign-a-picture-is-worth-a-thousand-words.jpg Home - A Picture Is Worth a Thousand Words Pictures can feature your products, describe your services, convey your values, structure the flow of your website, or make your site fun to read. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/f5571b40-f9fd-4c78-bcc2-28f0da9eaa85/lavilo-webdesign-let-picture-speak-sq.jpg Home - Let Pictures Speak Using visual storytelling techniques, we select pictures that best match your brand and are most impactful to convey your messages. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/fbce6fab-67da-4820-a3c2-4904e7630dab/lavilo-webdesign-discover-what-makes-your-brand-unique-sq.jpg Home - Discover What Makes Your Brand Unique Our branding workshop help clients define their brand and discover what makes it unique. Our 1:1 branding workshop covers: • Brand purpose • Brand values • Business X-Factor • Ideal clients • Brand promise • Brand personality • Brand archetype • Vision • Mission • Verbal and visual brand identity https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/9c3920a7-6fd8-4891-90ff-dce73d780c98/lavilo-webdesign-give-your-brand-a-voice.jpg Home - Give Your Brand a Voice Branding shapes a brand's perception in the market. It involves creating simple, relevant, and easy-to-remember messages that can be repeated across all digital marketing channels. Whether you post on social media, write a newsletter, or give your signature presentation to a large audience, your brand voice and visual appearance should always stay the same. Coherence, consistency, and authenticity are the key attributes of strong brands. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/81a22f9b-857f-49a2-bc32-f2cdbfc7fcd4/lavilo-webdesign-start-enjoying-the-advantages-of-a-strong-brand-sq.jpg Home - Start Enjoying the Advantages of a Strong Brand We believe strong brands enjoy many advantages. They spend less on advertising, receive more referrals, and attract top talents. Clients hire us to turn their business into a strong brand that effectively engages with customers through their new website, newsletter, social media, or signature presentations. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/a5ac710c-96c1-4908-8ab9-a939728966eb/lavilo-webdesign-a-digital-marketing-strategy-lets-you-achieve-more-with-less.jpg Home - A Digital Marketing Strategy Lets You Achieve More With Less Building on the outcomes of our branding workshop, we develop a digital marketing strategy that delivers tangible results for your business. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/d7a97eed-8994-4c71-a12b-c1d7345bcbe0/lavilo-webdesign-brand-familiarity-creates-trust-sq.jpg Home - Brand Familiarity Creates Trust, and Trust Drives Engagement Users may only spend a few seconds on each post as they scroll through their social media feeds. But because they see your brand regularly, it becomes familiar and gradually more trusted. Trust drives engagement and builds long-term relationships with your audience and loyalty among your ideal customers. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/71984cbf-d3f3-4fc9-8d56-4f7b64ce5ff0/lavilo-webdesign-post-on-the-social-media-channels-your-ideal-customers-use-sq.jpg Home - Post on the Social Media Channels Your Ideal Customers Use While social media is a great tool to increase brand awareness and familiarity, not every brand succeeds on every platform. The choice of channels depends on where your ideal customers spend the most time and what type of messages they engage with. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/79a39ee8-3d95-4542-be4c-5fb54c279b11/lavilo-webdesign-focus-on-the-right-SEO-levers-to-improve-your-search-ranking-sq.jpg Home - Focus on the Right SEO Levers SEO has many dimensions, which all play a vital role in the ranking. • Website layout, encryption • Mobile-friendliness • Link building • Physical location • Keywords • Image metadata • Content hierarchy • Blog • Google reviews https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/e766c333-14b7-411e-9827-7ab9cd646263/lavilo-webdesign-generate-more-leads-with-ppc-advertising-sq.jpg Home - Generate More Leads With PPC-Advertising With pay-per-click advertising, you only pay if a user clicks on your ad. Google, Facebook, and Instagram, for example, work that way. We provide you with common statistics to measure the impact of your ad campaign, ensuring that you achieve your goals. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/5961fc68-d5c2-4ab8-93d7-671a29306daf/lavilo-webdesign-fresh-content-keeps-customers-engaged-and-increases-repeat-purchases-sq.jpg Home - Fresh Content Keeps Customers Engaged and Increases Repeat Purchases Websites that offer visitors something new to learn encourage them to return. Successful websites regularly publish fresh content to keep customers engaged and increase repeat purchases. Because Squarespace and Shopify websites are maintenance-friendly, adding new content, posting a blog post, or writing a newsletter is simple without requiring expert help. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/9ac59a9c-9dd4-4c68-b980-95f4c301db22/lavilo-webdesign-express-your-brand-with-a-distinctive-style-but-a-familiar-layout-sq.jpg Home - Express Your Brand With a Distinctive Style but a Familiar Layout Squarespace and Shopify offer many features to make your website as distinctive as your brand. In addition to a wide range of available typefaces and style options, we use backgrounds, gradients, shapes, and custom icons to personalize a website and enhance its flow. Our design objective is to create a safe and welcoming experience for visitors. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/4b6a4b6c-a0c7-4811-b8f8-9479173aa130/lavilo-webdesign-connect-with-website-visitors-emotionally-by-sharing-engaging-stories-sq.jpg Home - Connect With Website Visitors Emotionally by Sharing Engaging Stories Storytelling is a powerful tool to show how your products and services have improved a customer's situation. An electrician could tell a story about helping a family fix the flawed electric wiring of their newly purchased home, preventing a potentially costly electric fire. Similarly, a roofer could recount how they went the extra mile to repair a challenging roof leak following a severe storm, reducing the damage inside the home. Or, a banker could describe how their bank provided an urgent loan, helping a local small business to expand. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/089e5bd2-496f-4ca3-8135-89e3fb7b91b4/lavilo-webdesign-an-easy-to-use-website-is-key-to-boosting-conversion-rates-sq.jpg Home - An Easy-to-Use Website Is Key to Boosting Conversion Rates Visitors who become lost or confused navigating a website are unlikely to complete an online purchase. High-converting online stores and websites follow a familiar, mobile-friendly layout that creates trust and makes visitors feel safe. That's why we work with Squarespace and Shopify, two leading website and online store platforms. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/786ddaa8-a6e8-4180-917e-c82a54eede4d/lavilo-webdesign-be-the-owner-of-your-website-and-its-content-sq.jpg Home - Be the Owner of Your Website and Its Content After building your Squarespace or Shopify website, we transfer ownership of your website to you. This includes all texts and the licenses for photos, icons, and graphics. As the owner of your website, you decide who can make changes to your site. When the work is done, you can easily revoke their access. You are in complete control. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/18fdd706-5db4-4e67-9d5c-59856bd78401/lavilo-webdesign-the-main-reason-people-visit-a-website-2500x1000.jpg Home - Customers don’t see a business as better until they see it as different. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/7063b219-4f2c-4da7-8a01-016bc6aad959/lavilo-webdesign-referral-marketing-transform-your-referrals-into-a-steady-flow-sq.jpg Home - Transform Your Referrals Into a Steady Flow Successful entrepreneurs rely on networking and an increasing number of customer referrals to expand their business. We work with you to create a referral marketing strategy including an on-brand signature presentation that resonates with your ideal customers and increases sales. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/1b7fdd38-c4c6-45f0-b066-9babccdfe364/lavilo-webdesign-referral-marketing-thank-your-loyal-customers-it-increases-retention-and-referrals-sq.jpg Home - Thank Your Loyal Customers! It Increases Retention and Referrals Don't forget to thank your loyal customers. Together, we can develop a loyalty rewards program that integrates with your website, stimulates word-of-mouth marketing, and increases customer retention, referrals, and sales. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/10df3259-4fa3-4965-b3c1-8d39809d2f3e/lavilo-webdesign-referral-marketing-build-trust-through-customer-reviews-and-testimonials-sq.jpg Home - Build Trust Through Customer Reviews and Testimonials There is no better way to build trust in your brand than for customers to write a positive review or give a glowing testimonial. Adding reviews and testimonials to your website increases credibility, making visitors feel more confident purchasing your products and services since others have shared their positive experiences. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/c214248f-f3ad-4f85-8da3-0bf34e84b85c/lavilo-webdesign-digitized-workflows-spend-the-weekend-with-friends-sq.jpg Home - Spend the Weekend With Friends Choosing an existing cloud-based solution gives you instant access to industry best practices. These solutions seamlessly integrate with your website to give customers a smooth, entirely digitized user experience. We develop a digital workflow strategy that saves you time so that you can spend the weekend with friends. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/95709b4b-2fca-480f-ac44-8bf2c435a533/lavilo-webdesign-digitized-workflows-we-help-you-make-a-seamless-transition-sq.jpg Home - We Help You Make a Seamless Transition We work with you through the transition, configure your digital workflow solution, and integrate it with your website. After the transition, we offer ongoing support for your digital workflow so you will never be left alone with any issues. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/1568733184032-UB0Z1DBPEVPZFT22697J/lavilo-webdesign-vintage-telephone-contact-us.jpg Home https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/1728852230814-8MFCA4JMFBJJ8PXLCLCN/lavilo-webdesign-make-your-brand-unforgettable-2500x1384.jpg Home - Branding https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/1728852453091-ZHD45JSPWOVO035KGVAQ/lavilo-webdesign-social-media-increases-brand-awareness.jpg Home - Social Media https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/1728852852036-Z3E0FZ7XP08D5E3QKBGB/lavilo-webdesign-rank-higher-in-search-results.jpg Home - Search Engine Optimization https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/1728849328397-SLXINNUKEHUCTC47NL1R/lavilo-webdesign-web-design-blog-2500x1384.jpg Home - Web Design Blog Posts https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/1564691254690-P09NO7K6JWLT1OPPT8UZ/lavilo-webdesign-photography.jpg Home - Interior Design Photography https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/1729709331408-JARJBYLGUMQQ987WCTFR/lavilo-webdesign-make-your-website-as-distinctive-as-your-brand-2500x1384.jpg Home - Web Design https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/1731881659775-3ED1NE9DIVL75MI0TDW9/lavilo-webdesign-referral-marketing-boost-sales-through-referrals-2500x1384.jpg Home - Referral Marketing https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/1732479005800-KOJVF6TR7IE7SUTZ7N9W/lavilo-webdesign-digitized-workflows-give-customers-the-convenience-of-digitized-workflows-2500x1384.jpg Home - Digital Workflows https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/1747842136303-I83ZPNI6JOEK9EGSU9EN/lavilo-webdesign-think-beyond-today-2500x1384.jpg Home - Think Beyond Today! https://lavilo-webdesign.com/blog daily 0.75 2022-06-27 https://lavilo-webdesign.com/blog/the-1-mistake-many-small-business-startups-make monthly 0.5 2024-12-12 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/0c568b92-4980-43dc-8f2f-b5a61d8b19cd/lavilo-webdesign-digitally-explained-the-1-mistake-many-small-business-startups-make-2500x1667.jpg Blog - The #1 Mistake Many Small Business Startups Make The reality of running a company usually catches up with business owners when they get hit with a large, unexpected tax bill or run out of cash. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/89ebcd32-f861-405e-a78d-a9c8c2a59599/lavilo-webdesign-blog-how-much-should-you-pay-yourself-as-small-business-owner-fb.png Blog - The #1 Mistake Many Small Business Startups Make - Make it stand out How Much Should You Pay Yourself as a Small Business Owner? The free-cash-flow method can help estimate the amount of money you are safe to take out of your business. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/01fff5e9-e315-434e-81b8-ab0674713633/lavilo-webdesign-blog-how-to-prepare-your-business-for-growth-fb.jpg Blog - The #1 Mistake Many Small Business Startups Make - Make it stand out How to Prepare Your Business for Growth: Many small businesses are not prepared to add employees and grow. Their workflows are too founder-centric. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/0d9b71a6-bde2-4b70-84fd-6bfef1f33a39/lavilo-webdesign-blog-dont-put-off-your-bookkeeping-fb.png Blog - The #1 Mistake Many Small Business Startups Make - Make it stand out Don’t Put Off Your Bookkeeping! If you have trouble answering how much money your company makes monthly and what its profit drivers are, your bookkeeping probably needs an upgrade. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/37f54c5d-76ce-4866-bede-f5bf5bfb282c/lavilo-webdesign-digitally-explained-business-ownership-is-an-opportunity-not-a-guarantee-fb.jpg Blog - The #1 Mistake Many Small Business Startups Make - Make it stand out Business Ownership Is an Opportunity, Not a Guarantee: 45% of businesses fail during the first five years. Avoiding these 7 common mistakes can help companies stay on the path to success. https://lavilo-webdesign.com/blog/how-to-make-your-website-work-for-your-business monthly 0.5 2024-12-07 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/03489860-da95-4c2b-bd54-b952836efd1a/lavilo-webdesign-blog-why-you-shouldnt-let-ai-write-your-content-fb.png Blog - How to Make Your Website Work for Your Business - Make it stand out Why You Shouldn’t Let AI Write Your Content: Whether AI-generated content serves as a starting point for your writing or you publish it unedited on your website, the long-term economic damage from losing your brand voice and weakening your brand could be much higher than the time you save. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/6c037edf-25ab-4724-91b3-5c7882381818/lavilo-webdesign-digitally-explained-sell-more-if-your-messages-are-clear-fb.jpg Blog - How to Make Your Website Work for Your Business - Make it stand out Sell More If Your Messages Are Clear: Knowing your specific niche, ideal customers, and why customers buy from you is crucial for clarifying your marketing messages. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/5f7d1710-0e32-41db-83ee-ff500b822335/lavilo-webdesign-digitally-explained-web-design-is-more-than-just-aesthetics-it-is-about-brand-strategy-fb.jpg Blog - How to Make Your Website Work for Your Business - Make it stand out Web Design Is More Than Just Aesthetics, It’s About Brand Strategy: For a website to increase sales, companies must understand what their ideal customers want, what problems they are helping to solve, and what improvements their customers will experience after using their products and services. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/f4f3131d-536c-4e2a-86aa-d69b72acd143/lavilo-webdesign-blog-a-website-needs-to-be-more-than-just-look-great-fb.png Blog - How to Make Your Website Work for Your Business - Make it stand out A Website Needs to be More Than Just Look Great: A simple, uncluttered, and functional website that feels familiar and renders correctly on any device, appears in search results, and offers lots of relevant information will attract more visitors in the long run. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/3ed7b795-9016-4c9b-a8d4-292d007d22d3/lavilo-webdesign-digitally-explained-how-to-make-your-website-work-for-your-business-2500x1667.jpg Blog - How to Make Your Website Work for Your Business Before making your website work for your business, you must make it work for your customers. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/4ba9d01e-a2e5-4e6a-a076-22de8f9afebb/lavilo-webdesign-blog-focus-on-your-target-customers-when-designing-a-website-fb.png Blog - How to Make Your Website Work for Your Business - Make it stand out Focus on Your Target Customers When Designing a Website: Present your brand coherently across multiple channels while appealing to your target customers through the same look and feel on social media, in print media, or on your website. https://lavilo-webdesign.com/blog/5-myths-about-referral-marketing monthly 0.5 2024-11-21 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/47421a5e-16c2-4c86-94a7-c59b79a8f78b/lavilo-webdesign-digitally-explained-5-myths-about-referral-marketing.jpg Blog - 5 Myths About Referral Marketing Networking alone does not guarantee referrals. You must also connect with individuals who can significantly enhance your business. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/5c748e5f-7e67-4f77-8766-941175c0f819/lavilo-webdesign-blog-word-of-mouth-marketing-fb.png Blog - 5 Myths About Referral Marketing - Make it stand out Word-of-Mouth Marketing: Word-of-mouth marketing is a highly effective marketing strategy for acquiring new customers without spending on social media pay-per-click advertising. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/9dea5448-29e7-4191-b5f3-26a513496755/lavilo-webdesign-blog-are-you-a-strategic-networker-fb.png Blog - 5 Myths About Referral Marketing - Make it stand out Are You a Strategic Networker? Strategic networkers devote all their energy to developing and maintaining a network of people who can help them achieve their strategic business goals. https://lavilo-webdesign.com/blog/website-design-is-more-than-just-aesthetics-its-about-brand-strategy monthly 0.5 2024-12-07 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/c107b55b-5f4f-4769-b76b-7add64e0b27e/lavilo-webdesign-blog-how-to-find-your-business-x-factor-fb.jpg Blog - Web Design Is More Than Just Aesthetics, It's About Brand Strategy - Make it stand out How to Find Your Business’s X-Factor: Your business's X-Factor can help you gain a durable competitive advantage, leading to faster growth and higher profits. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/f4f3131d-536c-4e2a-86aa-d69b72acd143/lavilo-webdesign-blog-a-website-needs-to-be-more-than-just-look-great-fb.png Blog - Web Design Is More Than Just Aesthetics, It's About Brand Strategy - Make it stand out A Website Needs to be More Than Just Look Great: A simple, uncluttered, and functional website that feels familiar and renders correctly on any device, appears in search results, and offers lots of relevant information will attract more visitors in the long run. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/4ba9d01e-a2e5-4e6a-a076-22de8f9afebb/lavilo-webdesign-blog-focus-on-your-target-customers-when-designing-a-website-fb.png Blog - Web Design Is More Than Just Aesthetics, It's About Brand Strategy - Make it stand out Focus on Your Target Customers When Designing a Website: Present your brand coherently across multiple channels while appealing to your target customers through the same look and feel on social media, in print media, or on your website. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/6c037edf-25ab-4724-91b3-5c7882381818/lavilo-webdesign-digitally-explained-sell-more-if-your-messages-are-clear-fb.jpg Blog - Web Design Is More Than Just Aesthetics, It's About Brand Strategy - Make it stand out Sell More If Your Messages Are Clear: Knowing your specific niche, ideal customers, and why customers buy from you is crucial for clarifying your marketing messages. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/dbb546bc-6b66-408c-9c83-0f28ac4e51ad/lavilo-webdesign-digitally-explained-web-design-is-more-than-just-aesthetics-it-is-about-brand-strategy.jpg Blog - Web Design Is More Than Just Aesthetics, It's About Brand Strategy Websites that put their customers' stories above their own are more likely to succeed. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/03489860-da95-4c2b-bd54-b952836efd1a/lavilo-webdesign-blog-why-you-shouldnt-let-ai-write-your-content-fb.png Blog - Web Design Is More Than Just Aesthetics, It's About Brand Strategy - Make it stand out Why You Shouldn’t Let AI Write Your Content: Whether AI-generated content serves as a starting point for your writing or you publish it unedited on your website, the long-term economic damage from losing your brand voice and weakening your brand could be much higher than the time you save. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/b61ae730-30af-4d0b-9b23-a1e39a21256e/lavilo-webdesign-blog-how-the-fear-of-the-unkonwn-can-reduce-your-conversion-rate-fb.jpg Blog - Web Design Is More Than Just Aesthetics, It's About Brand Strategy - Make it stand out How Fear of the Unknown Can Reduce Your Conversion Rate and What You Can Do About It: In eCommerce, familiarity rather than creativity is the best approach to alleviate the fear of the unknown and, ultimately, increase your store's conversion rate. https://lavilo-webdesign.com/blog/5-business-card-design-blunders-to-avoid monthly 0.5 2024-11-15 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/900d9447-cfd7-4066-9ad5-36d9302d62a0/lavilo-webdesign-blog-business-cards-are-an-untapped-marketing-tool-fb.png Blog - 5 Business Card Design Blunders to Avoid - Make it stand out Business Cards Are an Untapped Marketing Tool: Business cards are an incredible marketing tool for building your brand. In addition to capturing your contact information and what services you offer, they also communicate your company's brand values. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/5b03828c-320d-4612-9741-180576a9d510/lavilo-webdesign-digitally-explained-5-business-card-design-blunders-to-avoid-2500x1667.jpg Blog - 5 Business Card Design Blunders to Avoid Don't use business cards to dazzle potential customers with a design extravaganza. https://lavilo-webdesign.com/blog/find-your-niche-and-stick-with-it monthly 0.5 2024-10-31 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/c107b55b-5f4f-4769-b76b-7add64e0b27e/lavilo-webdesign-blog-how-to-find-your-business-x-factor-fb.jpg Blog - Find Your Niche and Stick With It! - Make it stand out How to Find Your Business’s X-Factor: Your business's X-Factor can help you gain a durable competitive advantage, leading to faster growth and higher profits. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/6c037edf-25ab-4724-91b3-5c7882381818/lavilo-webdesign-digitally-explained-sell-more-if-your-messages-are-clear-fb.jpg Blog - Find Your Niche and Stick With It! - Make it stand out Sell More If Your Messages Are Clear: Knowing your specific niche, ideal customers, and why customers buy from you is crucial for clarifying your marketing messages. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/14ce01a9-3622-4dc0-bbc9-f9ee86539315/lavilo-webdesign-blog-why-practicing-is-the-key-to-profitability-fb.jpg Blog - Find Your Niche and Stick With It! - Make it stand out Why Practicing Is the Key to Profitability: The more you practice, the sooner you will become an expert in your field and the less time it will take you to complete a task, increasing your business's profitability. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/e977830f-9936-47be-b61c-4815227f3196/lavilo-webdesign-digitally-explained-find-your-niche-and-stick-with-it.jpg Blog - Find Your Niche and Stick With It! Entrepreneurs become proficient at what their customers love about their work. https://lavilo-webdesign.com/blog/3-seo-tactics-you-can-implement-today monthly 0.5 2024-10-24 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/5b2c142f-6921-4244-9947-1caff848d76f/lavilo-webdesign-digitally-explained-3-seo-tactics-you-can-implement-today-4x6.jpg Blog - 3 SEO Tactics You Can Implement Today Adding captions to pictures allows you to list keywords without changing your text. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/9de0d445-2b90-45a6-b627-cfa1cb9add38/lavilo-webdesign-blog-how-to-write-copy-for-the-web-fb.png Blog - 3 SEO Tactics You Can Implement Today - Make it stand out How to Write Copy for the Web: Make it easier for visitors to scan your webpage. These 5 principles increase your chances that visitors will find your content engaging and decide to read the full text. https://lavilo-webdesign.com/blog/sell-more-if-your-marketing-messages-are-clear monthly 0.5 2024-10-19 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/f3d46ea0-c930-43e4-bf56-ddfef8d0ca75/lavilo-webdesign-blog-word-of-mouth-marketing-fb.png Blog - Sell More If Your Messages Are Clear - Make it stand out Word-of-Mouth Marketing: Word-of-mouth marketing is a highly effective marketing strategy for acquiring new customers without spending on social media pay-per-click advertising. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/99b85ed8-f009-4446-8c44-4a2e9d3d4c3c/lavilo-webdesign-blog-what-is-pay-per-click-advertising-fb.png Blog - Sell More If Your Messages Are Clear - Make it stand out What Is PPC Advertising? With Pay-Per-Click (PPC) advertising, companies can precisely target their desired audiences, track which ad a user clicked on, and directly associate that ad with a subsequent product purchase, making their online campaigns more effective and their marketing strategies more successful. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/3b2624e7-77d8-4f79-a388-fe01309f9ea2/lavilo-webdesign-digitally-explained-narrow-your-business-focus-to-boost-sales-fb.png Blog - Sell More If Your Messages Are Clear - Make it stand out Narrow Your Business Focus to Boost Sales: Focusing on 5 services and doing them 100 times instead of offering 100 services and doing them 5 times will likely increase sales and profitability. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/757392ad-7394-4c9e-8eb2-d04539c58b0a/lavilo-webdesign-digitally-explained-sell-more-if-your-messages-are-clear-4x6.jpg Blog - Sell More If Your Messages Are Clear Customers naturally gravitate towards products and services a business is known for. https://lavilo-webdesign.com/blog/why-entrepreneurs-should-embrace-making-mistakes monthly 0.5 2024-10-10 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/7dc45962-7bf0-468e-aa1c-cffa931c289f/lavilo-webdesign-digitally-explained-business-ownership-is-an-opportunity-not-a-guarantee-fb.jpg Blog - Why Entrepreneurs Should Embrace Making Mistakes - Make it stand out Business Ownership Is an Opportunity, Not a Guarantee! 45% of businesses fail during the first five years. Avoiding these 7 common mistakes can help companies stay on the path to success. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/15f45377-c915-4fdf-88b5-38e4dc9ef9a4/lavilo-webdesign-digitally-explained-why-entrepreneurs-should-embrace-making-mistakes-4x6.jpg Blog - Why Entrepreneurs Should Embrace Making Mistakes Every mistake is an opportunity to reflect, learn, and try something different. https://lavilo-webdesign.com/blog/in-branding-the-best-slogans-are-promises monthly 0.5 2024-10-05 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/1c8d5d1d-36c9-413c-bc5b-aa023ef6e440/lavilo-webdesign-digitally-explained-in-branding-the-best-slogans-are-promises-4x6.jpg Blog - In Branding, the Best Slogans Are Promises Strong brands have made their promise the cornerstone of their business. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/e2b53ded-76f6-4954-b9fa-3cbdc8689d37/lavilo-webdesign-blog-brand-promise-fb.png Blog - In Branding, the Best Slogans Are Promises - Make it stand out What Is Your Brand Promise? Like a solemn pledge you take, a brand promise commits your company to deliver on this promise every single time. These three steps help you create a compelling brand promise. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/f3d46ea0-c930-43e4-bf56-ddfef8d0ca75/lavilo-webdesign-blog-word-of-mouth-marketing-fb.png Blog - In Branding, the Best Slogans Are Promises - Make it stand out Word-of-Mouth Marketing: Word-of-mouth marketing is a highly effective marketing strategy for acquiring new customers without spending on social media pay-per-click advertising. https://lavilo-webdesign.com/blog/5-traits-of-successful-business-owners monthly 0.5 2024-09-28 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/7ed80aec-e235-4561-bfe8-100f0970da2c/lavilo-webdesign-blog-what-is-customer-lifetime-value-and-why-you-should-embrace-it-fb.png Blog - 5 Traits of Successful Business Owners - Make it stand out What Is Customer Lifetime Value (CLV) and Why Small Businesses Should Embrace It: Customer Lifetime Value (CLV) is a powerful marketing concept. 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But do they also make more profit? https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/c3275ee7-5ad6-457f-814b-f1eec10c4c32/lavilo-webdesign-blog-reward-loyal-customers-without-spending-anything-fb.png Blog - 5 Traits of Successful Business Owners - Make it stand out Reward Loyal Customers Without Spending Anything! Discounts are the most expensive way to thank your loyal customers. Instead, consider these 10 reward ideas that are very effective but do not cost you anything. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/29be2a5f-d8d8-48e7-80a6-5cd16a6384b0/lavilo-webdesign-digitally-explained-5-traits-of-successful-business-owners-4x6.jpg Blog - 5 Traits of Successful Business Owners Successful entrepreneurs value honesty, transparency, and realism. 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But not always, if you develop a business case before making an important decision. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/29531a05-0c7c-4431-9427-300162e0960b/lavilo-webdesign-blog-why-you-should-digitize-your-workflow-fb.png Blog - Business Ownership Is an Opportunity, Not a Guarantee - 7 Mistakes to Avoid - Make it stand out Why You Should Digitize Your Work Flow: A digitized and integrated workflow has many advantages. Above all, they make it easier to do business with you and thus save you and your customers a lot of time. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/bd8fc154-983c-4ed6-a2ac-829937567ef0/lavilo-webdesign-blog-how-to-prepare-your-business-for-growth-fb.jpg Blog - Business Ownership Is an Opportunity, Not a Guarantee - 7 Mistakes to Avoid - Make it stand out How to Prepare Your Business for Growth: Many small businesses are not prepared to add employees and grow. Their workflows are too founder-centric. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/81dfd3b0-86dd-46d4-afd0-af16ab2f5d56/lavilo-webdesign-digitally-explained-narrow-your-business-focus-to-boost-sales-fb.png Blog - Business Ownership Is an Opportunity, Not a Guarantee - 7 Mistakes to Avoid - Make it stand out Narrow Your Business Focus to Boost Sales: Focusing on 5 services and doing them 100 times instead of offering 100 services and doing them 5 times will likely increase sales and profitability. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/b584a67e-073b-4059-9e0a-1972f861e382/lavilo-webdesign-blog-invest-in-your-employees-fb.jpg Blog - Business Ownership Is an Opportunity, Not a Guarantee - 7 Mistakes to Avoid - Make it stand out Invest in Your Employees: To create a high-performance work culture, you should follow 10 dos and avoid 5 don'ts. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/0dee6dd0-504a-4005-8628-ac3cae680beb/lavilo-webdesign-digitally-explained-5-key-marketing-metrics-every-small-business-owner-should-track-fb.jpg Blog - Business Ownership Is an Opportunity, Not a Guarantee - 7 Mistakes to Avoid - Make it stand out 5 Key Marketing Metrics Every Small Business Owner Should Track: Tracking 5 standard metrics offers an efficient way to evaluate the effectiveness of a company's marketing spend without adding much extra time. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/0ce1d375-af2a-4e24-9e68-c43343c2b04b/lavilo-webdesign-digitally-explained-unlock-your-business-true-potential-with-an-effective-digital-strategy-fb.jpg Blog - Business Ownership Is an Opportunity, Not a Guarantee - 7 Mistakes to Avoid - Make it stand out Unlock Your Business’s True Potential With an Effective Digital Strategy: A digital strategy that consolidates your digital marketing strategy and digital workflow strategy into a single coherent plan has the power to transform your business, unlocking its true potential. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/e4d79eda-d30b-4514-9cce-347ce9d8b350/lavilo-webdesign-blog-how-to-find-your-business-x-factor-fb.jpg Blog - Business Ownership Is an Opportunity, Not a Guarantee - 7 Mistakes to Avoid - Make it stand out How to Find Your Business’s X-Factor: Your business's X-Factor can help you gain a durable competitive advantage, leading to faster growth and higher profits. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/c27e3406-bbd1-483a-8661-ac6600f830a1/lavilo-webdesign-blog-5-reasons-why-knowing-your-profit-is-crucial-for-your-companys-success-fb.png Blog - Business Ownership Is an Opportunity, Not a Guarantee - 7 Mistakes to Avoid - Make it stand out 5 Reasons Why Knowing Your Profit Is Crucial for Your Company’s Success: Profit is the most straightforward metric that will bring financial transparency to your business and allow you to uncover long-hidden underperformance. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/f3d46ea0-c930-43e4-bf56-ddfef8d0ca75/lavilo-webdesign-blog-word-of-mouth-marketing-fb.png Blog - Business Ownership Is an Opportunity, Not a Guarantee - 7 Mistakes to Avoid - Make it stand out Word-of-Mouth Marketing: Word-of-mouth marketing is a highly effective marketing strategy for acquiring new customers without spending on social media pay-per-click advertising. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/4f2c1a3b-13e0-467c-904a-44080d7c9b01/lavilo-webdesign-blog-what-is-return-on-ad-spend-and-how-to-use-it-fb.png Blog - Business Ownership Is an Opportunity, Not a Guarantee - 7 Mistakes to Avoid - Make it stand out What Is Return on Ad Spend (ROAS) and How to Use It? Understanding ROAS and how to use it is critical to evaluating the effectiveness of your advertising. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/fa76b102-e7bf-4c51-a5bb-092123ab182e/lavilo-webdesign-blog-you-cant-improve-what-you-dont-measure-fb.png Blog - Business Ownership Is an Opportunity, Not a Guarantee - 7 Mistakes to Avoid - Make it stand out You Can’t Improve What You Don’t Measure: You don't need to rely on your gut feeling to tell if your business is going in the right direction. Shopify provides an easy-to-use dashboard for your online store that requires no configuration. 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The cost per lead (CPL) measures the average amount a company spends on getting one new lead from an advertising campaign. Apply these five tips to reduce the cost per lead and increase the effectiveness of your advertising campaign. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/5d9ad3a4-7193-4366-acc1-c981a97204fe/lavilo-webdesign-blog-simplicity-keeps-your-business-growing-fb.png Blog - Business Ownership Is an Opportunity, Not a Guarantee - 7 Mistakes to Avoid - Make it stand out Simplicity Keeps Your Business Growing: Fast-growing startups often follow internal processes that may have been suitable for much smaller-sized businesses. That leads to unnecessary workarounds and complexity. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/0531eff6-5547-4852-ad5c-4a5c36933134/lavilo-webdesign-blog-is-your-business-idea-scalable-fb.png Blog - Business Ownership Is an Opportunity, Not a Guarantee - 7 Mistakes to Avoid - Make it stand out Is Your Business Idea Scalable? Even if you want your company to stay small, scalability is the main reason your business is financially viable. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/2c6fe516-b872-4bf2-9ca6-2dcab5c339f2/lavilo-webdesign-blog-dont-put-off-your-bookkeeping-fb.png Blog - Business Ownership Is an Opportunity, Not a Guarantee - 7 Mistakes to Avoid - Make it stand out Don’t Put Off Your Bookkeeping! If you have trouble answering how much money your company makes monthly and what its profit drivers are, your bookkeeping probably needs an upgrade. https://lavilo-webdesign.com/blog/metafields-store-custom-data-in-shopify monthly 0.5 2024-09-05 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/a9f3160a-3281-4035-9a13-118a08e27323/lavilo-webdesign-digitally-explained-metafields-store-custom-data-in-Shopify-4x6.jpg Blog - Metafields Store Custom Data in Shopify Metafields are custom fields you can add to several areas of your Shopify store and connect them to your theme using the Theme Editor. https://lavilo-webdesign.com/blog/7-reasons-why-small-businesses-should-invest-in-their-brand monthly 0.5 2024-09-12 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/f3d46ea0-c930-43e4-bf56-ddfef8d0ca75/lavilo-webdesign-blog-word-of-mouth-marketing-fb.png Blog - 7 Reasons Why Small Businesses Should Invest in Their Brand - Make it stand out Word-of-Mouth Marketing: Word-of-mouth marketing is a highly effective marketing strategy for acquiring new customers without spending on social media pay-per-click advertising. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/7ed80aec-e235-4561-bfe8-100f0970da2c/lavilo-webdesign-blog-what-is-customer-lifetime-value-and-why-you-should-embrace-it-fb.png Blog - 7 Reasons Why Small Businesses Should Invest in Their Brand - Make it stand out What Is Customer Lifetime Value (CLV) and Why Small Businesses Should Embrace It: Customer Lifetime Value (CLV) is a powerful marketing concept. Embracing it can be game-changing for small businesses. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/c3275ee7-5ad6-457f-814b-f1eec10c4c32/lavilo-webdesign-blog-reward-loyal-customers-without-spending-anything-fb.png Blog - 7 Reasons Why Small Businesses Should Invest in Their Brand - Make it stand out Reward Loyal Customers Without Spending Anything! Discounts are the most expensive way to thank your loyal customers. Instead, consider these 10 reward ideas that are very effective but do not cost you anything. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/05af423b-59ad-4e47-8e5f-73152d15657d/lavilo-webdesign-blog-what-is-brand-equity-fb.png Blog - 7 Reasons Why Small Businesses Should Invest in Their Brand - Make it stand out What Is Brand Equity? 5 Tips How to Grow It: Brand equity refers to the monetary value of a brand. These 5 tips will strengthen your brand and grow brand equity. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/1df3c68a-0d4c-4c5b-a2bf-3912415d107a/lavilo-webdesign-blog-how-do-you-stay-in-contact-with-your-past-customers-fb.png Blog - 7 Reasons Why Small Businesses Should Invest in Their Brand - Make it stand out How Do You Stay in Contact With Your Past Customers? Keeping in touch with your past customers can be as simple as emailing them a regular newsletter with promotions, event invitations, or valuable tips. But you have several other options. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/87627c06-4d08-49a4-848a-ba9fc948fb34/lavilo-webdesign-digitally-explained-7-reasons-why-small-businesses-should-invest-in-their-brand-4x6.jpg Blog - 7 Reasons Why Small Businesses Should Invest in Their Brand Maintaining a clear brand focus combined with a touch of marketing creativity can enable small businesses to outperform even big-spending competitors. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/b7086aaa-9c23-474d-b962-2aead9223e36/lavilo-webdesign-digitally-explained-when-discounting-your-products-could-cost-you-money-fb.png Blog - 7 Reasons Why Small Businesses Should Invest in Their Brand - Make it stand out When Discounting Your Products Could Cost You Money: Many businesses discount their products and services to boost sales. But do they also make more profit? https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/397fa9a3-7e0d-4f88-a86a-40f8e463c923/lavilo-webdesign-blog-how-much-is-your-business-worth-fb.png Blog - 7 Reasons Why Small Businesses Should Invest in Their Brand - Make it stand out How Much Is Your Business Worth? How much money you get for your company depends on what you sell, who your buyer is, and the amount of profit your business makes annually. https://lavilo-webdesign.com/blog/how-to-write-a-business-plan-you-will-use monthly 0.5 2024-08-22 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/9ad9a177-2214-4323-a45d-b216e41ec3aa/lavilo-webdesign-blog-what-is-a-brand-compass-fb.png Blog - How to Write a Business Plan You Will Use - Make it stand out What Is a Brand Compass and Why Your Business Should Have One: A brand compass is a crucial tool to anchor your brand decisions and ensure coherence across all brand elements. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/a142af33-7978-4339-acdd-e64d03a2c91b/lavilo-webdesign-digitally-explained-how-to-write-a-business-plan-you-will-use-4x6.jpg Blog - How to Write a Business Plan You Will Use A business plan you write for yourself is a personal commitment that holds you accountable for fulfilling your promise. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/3a3c1e35-fd6c-4c8f-a1f7-9a544cb632db/lavilo-webdesign-blog-how-to-find-your-business-x-factor-fb.jpg Blog - How to Write a Business Plan You Will Use - Make it stand out How to Find Your Business’s X-Factor: Your business's X-Factor can help you gain a durable competitive advantage, leading to faster growth and higher profits. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/f71fac41-2b41-4f98-b3e5-c9ce2725c383/lavilo-webdesign-blog-brand-promise-fb.png Blog - How to Write a Business Plan You Will Use - Make it stand out What Is Your Brand Promise? Like a solemn pledge you take, a brand promise commits your company to deliver on this promise every single time. These three steps help you create a compelling brand promise. https://lavilo-webdesign.com/blog/5-key-marketing-metrics-every-small-business-owner-should-track monthly 0.5 2024-08-17 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/a867402b-f23d-43e8-86e4-80a1ada7e396/lavilo-webdesign-digitally-explained-what-is-cpl-cost-per-lead-fb.jpg Blog - 5 Key Marketing Metrics Every Small Business Owner Should Track - Make it stand out What Is CPL? The cost per lead (CPL) measures the average amount a company spends on getting one new lead from an advertising campaign. Apply these five tips to reduce the cost per lead and increase the effectiveness of your advertising campaign. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/4f2c1a3b-13e0-467c-904a-44080d7c9b01/lavilo-webdesign-blog-what-is-return-on-ad-spend-and-how-to-use-it-fb.png Blog - 5 Key Marketing Metrics Every Small Business Owner Should Track - Make it stand out What Is Return on Ad Spend (ROAS) and How to Use It? Understanding ROAS and how to use it is critical to evaluating the effectiveness of your advertising. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/7ed80aec-e235-4561-bfe8-100f0970da2c/lavilo-webdesign-blog-what-is-customer-lifetime-value-and-why-you-should-embrace-it-fb.png Blog - 5 Key Marketing Metrics Every Small Business Owner Should Track - Make it stand out What Is Customer Lifetime Value (CLV) and Why Small Businesses Should Embrace It: Customer Lifetime Value (CLV) is a powerful marketing concept. Embracing it can be game-changing for small businesses. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/84b52268-0065-429c-801d-6f4bb1dc469a/lavilo-webdesign-blog-what-is-click-through-rate-fb.png Blog - 5 Key Marketing Metrics Every Small Business Owner Should Track - Make it stand out What Is CTR? Impressions, clicks, click-through rate (CTR), open rate, click-to-open rate (CTOR), and return-on-ad-spend (ROAS) are essential standard metrics to assess the success of your online advertising and email campaigns. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/f3d46ea0-c930-43e4-bf56-ddfef8d0ca75/lavilo-webdesign-blog-word-of-mouth-marketing-fb.png Blog - 5 Key Marketing Metrics Every Small Business Owner Should Track - Make it stand out Word-of-Mouth Marketing: Word-of-mouth marketing is a highly effective marketing strategy for acquiring new customers without spending on social media pay-per-click advertising. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/5c6f9163-b647-4b39-a399-aabe39dcbeaa/lavilo-webdesign-digitally-explained-5-key-marketing-metrics-every-small-business-owner-should-track-4x6.jpg Blog - 5 Key Marketing Metrics Every Small Business Owner Should Track Tracking 5 standard metrics lets small business owners identify successful marketing strategies, allowing them to focus their money on opportunities that significantly impact growth and profitability. https://lavilo-webdesign.com/blog/setting-up-shipping-zones-in-shopify monthly 0.5 2024-09-01 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/c1069b8f-20ac-4a97-b15f-260f41cce19c/lavilo-webdesign-digitally-explained-setting-up-shipping-zones-in-shopify-4x6.jpg Blog - Setting up Shipping Zones in Shopify By setting up shipping rates for specific products and geographies, you can control which products ship to which locations. https://lavilo-webdesign.com/blog/what-is-cpl-cost-per-lead monthly 0.5 2025-01-29 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/47c53db2-cf29-491b-94fe-521adfa20823/lavilo-web-design-blog-9-in-10-people-buy-from-brands-they-follow-on-social-media-fb.png Blog - What Is CPL? — Cost Per Lead - Make it stand out 9 in 10 People Buy From Brands They Follow on Social Media: If your business is not visible on social media, chances are you will miss a significant opportunity to draw attention to your brand and increase brand awareness and brand loyalty. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/9f3caaac-6d61-4003-9855-811568982cac/lavilo-webdesign-blog-why-should-rethink-your-social-media-strategy-fb.png Blog - What Is CPL? — Cost Per Lead - Make it stand out Why You Should Rethink Your Social Media Strategy: Success as a business on social media requires a long-term commitment to post high-quality content daily. But your target audience also needs to be familiar with the type of products and services you offer. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/3cd2f6b3-6ba5-4162-ac38-8c36ec7da6b6/lavilo-webdesign-digitally-explained-what-is-cpl-cost-per-lead-4x6.jpg Blog - What Is CPL? — Cost Per Lead Monitoring the cost per lead could offer valuable insight into whether your investment in lead generation is appropriate or excessive, especially when calculating the cost per lead for each lead source separately. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/6d070263-ce6a-428e-834f-1a39908df23a/lavilo-webdesign-blog-reward-loyal-customers-without-spending-anything-fb.png Blog - What Is CPL? — Cost Per Lead - Make it stand out Reward Loyal Customers Without Spending Anything! Discounts are the most expensive way to thank your loyal customers. Instead, consider these 10 reward ideas that are very effective but do not cost you anything. https://lavilo-webdesign.com/blog/3-tips-to-simplify-website-maintenance monthly 0.5 2024-07-25 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/b52c7c5e-aaf9-47a5-b354-af0c1c7dc221/lavilo-webdesign-blog-did-you-overcustomize-your-squarespace-website-fb.png Blog - 3 Tips to Simplify Website Maintenance - Make it stand out Did You Over-Customize Your Squarespace Website? With Squarespace, you can build a stunningly looking, future-proof website without knowing HTML, CSS, or JavaScript, as long as your website design doesn't get too complex. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/2baef4ec-b822-408e-8f20-79b24076e214/lavilo-webdesign-digitally-explained-3-tips-to-simplify-website-maintenance-4x6.png Blog - 3 Tips to Simplify Website Maintenance Your design choices determine how much effort it will take to maintain your website in the future. https://lavilo-webdesign.com/blog/5-myths-about-logos-debunked monthly 0.5 2024-08-10 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/2b915e35-175b-44b4-9883-10610e3ce995/lavilo-webdesign-digitally-explained-5-myths-about-logos-debunked-4x6.jpg Blog - 5 Myths About Logos Debunked Logos should be distinctive and convey feelings and emotions to make them more memorable. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/98ee91d6-f425-4ddf-b2c2-adbf4d6223c9/lavilo-webdesign-blog-your-logo-isnt-separate-from-your-brand-fb.png Blog - 5 Myths About Logos Debunked - Make it stand out Your Logo Isn’t Separate From Your Brand: Like a musical symphony, your logo and your brand must be closely linked and perfectly orchestrated to effectively tell your brand’s story and create its memorable signature look and voice. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/709ad788-4414-42b7-bd21-abca16d0525f/lavilo-webdesign-blog-why-you-should-avoid-intricate-logos-fb.png Blog - 5 Myths About Logos Debunked - Make it stand out Why You Should Avoid Intricate Logos: Intricate logos can become unrecognizable when you scale them down. Before you start designing logo, think about the many ways you could use it, such as in social media, on your website, or as a printed banner. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/abdd7a3c-b183-4b37-9d31-c9152fa66726/lavilo-webdesign-blog-how-to-think-about-logos-fb.png Blog - 5 Myths About Logos Debunked - Make it stand out How to Think About Logos: Logos are intrinsically linked to the brands they identify and help shape how these brands are perceived by those who interact with them. https://lavilo-webdesign.com/blog/10-sales-strategies-to-grow-your-small-business monthly 0.5 2024-07-11 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/c18aae34-1627-4b00-902e-a6d9657cf5d3/lavilo-webdesign-blog-website-maintenance-fb.png Blog - 10 Sales Strategies to Grow Your Small Business - Make it stand out How Much Maintenance Does Your Website Need? A website with up-to-date and informative content appeals to many visitors. Here are a few things to consider when creating your website maintenance plan. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/d1bcd843-336c-4789-ba72-b0c5a7c4622c/lavilo-webdesign-digitally-explained-when-discounting-your-products-could-cost-you-money-fb.png Blog - 10 Sales Strategies to Grow Your Small Business - Make it stand out When Discounting Your Products Could Cost You Money: Many businesses discount their products and services to boost sales. But do they also make more profit? https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/3310593a-2f04-464b-bcae-36dff8bc5457/lavilo-webdesign-blog-word-of-mouth-marketing-fb.png Blog - 10 Sales Strategies to Grow Your Small Business - Make it stand out Word-of-Mouth Marketing: Word-of-mouth marketing is inexpensive but can be very effective, two attributes that make it perfect for small businesses. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/b47bea2d-d51f-4954-911c-852a98fa87fa/lavilo-webdesign-blog-reward-loyal-customers-without-spending-anything-fb.png Blog - 10 Sales Strategies to Grow Your Small Business - Make it stand out Reward Loyal Customers Without Spending Anything! Discounts are the most expensive way to thank your loyal customers. Instead, consider these 10 reward ideas that are very effective but do not cost you anything. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/be61cb97-56b3-4027-aca8-024b87a38953/lavilo-webdesign-blog-how-to-build-a-strong-brand-fb.png Blog - 10 Sales Strategies to Grow Your Small Business - Make it stand out How to Build a Strong Brand: Strong brands have mastered three crucial steps: brand coherence, consistency, and authenticity. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/a034c3ff-5741-496d-b1d0-7fbcb5305b7d/lavilo-webdesign-digitally-explained-10-sales-strategies-to-grow-your-small-business-4x6.jpg Blog - 10 Sales Strategies to Grow Your Small Business By focusing on a few products and services and doing them well, you can substantially outsell rivals with an expansive portfolio. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/3d9b44bb-1ebd-4728-8284-b80d2fc4a75e/lavilo-webdesign-digitally-explained-narrow-your-business-focus-to-boost-sales-fb.png Blog - 10 Sales Strategies to Grow Your Small Business - Make it stand out Narrow Your Business Focus to Boost Sales: Focusing on 5 services and doing them 100 times instead of offering 100 services and doing them 5 times will likely increase sales and profitability. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/773e1d6a-28df-4b23-ab17-244fc6f4928e/lavilo-webdesign-blog-brand-promise-fb.png Blog - 10 Sales Strategies to Grow Your Small Business - Make it stand out What Is Your Brand Promise? Like a solemn pledge you take, a brand promise commits your company to deliver on this promise every single time. These three steps help you create a compelling brand promise. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/1794cf33-469c-46cd-88a6-7b46e7842f34/lavilo-webdesign-blog-how-to-find-your-business-x-factor-fb.jpg Blog - 10 Sales Strategies to Grow Your Small Business - Make it stand out How to Find Your Business’s X-Factor: Your business's X-Factor can help you gain a durable competitive advantage, leading to faster growth and higher profits. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/28182c05-9d90-4b62-b83e-d27fbfc5c968/lavilo-webdesign-blog-why-you-should-digitize-your-workflow-fb.png Blog - 10 Sales Strategies to Grow Your Small Business - Make it stand out Why You Should Digitize Your Workflow: A digitized and integrated workflow has many advantages. Above all, they make it easier to do business with you and thus save you and your customers a lot of time. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/62788e19-585b-4def-96e7-8afca44e7216/lavilo-webdesign-blog-7-reasons-why-you-should-have-a-google-business-profile-fb.jpg Blog - 10 Sales Strategies to Grow Your Small Business - Make it stand out 7 Reasons Why You Should Have a Google Business Profile: A Google Business Profile is a phenomenal tool for small companies to connect with potential customers, especially when they are local. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/f69dcddf-6e85-476d-b987-2440814f937c/lavilo-webdesign-blog-how-long-should-it-take-you-to-respond-to-an-inquiry-fb.png Blog - 10 Sales Strategies to Grow Your Small Business - Make it stand out How Long Should It Take You to Respond to an Inquiry? Try to respond to inquiries by the next morning. If that's challenging for your business, customer relationship software could give you the necessary productivity boost. https://lavilo-webdesign.com/blog/how-to-manage-your-inventory-with-shopify monthly 0.5 2024-07-07 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/1acd8a90-450b-49f9-bfa2-f3a0018d723e/lavilo-webdesign-digitally-explained-how-to-manage-your-inventory-with-Shopify-4x6.jpg Blog - How to Manage Your Inventory With Shopify Shopify's built-in inventory reports create transparency and highlight potential issues, such as excess inventory for slow sellers or out-of-stock items. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/a25c8377-8b08-4dc8-8a4d-c6f1f915a308/lavilo-webdesign-blog-how-the-metric-days-of-inventory-remaining-can-grow-sales-and-free-up-cash-fb.jpg Blog - How to Manage Your Inventory With Shopify - Make it stand out How the Metric Days of Inventory Remaining Can Help Grow Sales and Free Up Cash: The inventory ratio Days of Inventory Remaining uses past sold quantities to predict how many days a product will still be available until inventory runs out. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/051d043e-0ac3-4918-970f-7ef0eefc1306/lavilo-webdesign-blog-how-to-identify-your-top-selling-products-fb.png Blog - How to Manage Your Inventory With Shopify - Make it stand out How to Identify Your Top-Selling Products: A top-selling product has a high gross profit and sells in large quantities, contributing significantly to a company's profit. https://lavilo-webdesign.com/blog/unlock-your-businesss-true-potential-with-an-effective-digital-strategy monthly 0.5 2024-06-30 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/083d18f6-f7bd-4e9f-86e6-7ce741ab4cd7/lavilo-webdesign-digitally-explained-unlock-your-business-true-potential-with-an-effective-digital-strategy-4x6.jpg Blog - Unlock Your Business's True Potential With an Effective Digital Strategy If your workflow can give your customers a superior experience when interacting with your company, you will start to play in a different league. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/a81e9c81-3773-4ed1-bae6-b25c984c262b/lavilo-webdesign-blog-what-is-pay-per-click-advertising-fb.png Blog - Unlock Your Business's True Potential With an Effective Digital Strategy - Make it stand out What Is PPC Advertising? With Pay-Per-Click (PPC) advertising, companies can precisely target their desired audiences, track which ad a user clicked on, and directly associate that ad with a subsequent product purchase, making their online campaigns more effective and their marketing strategies more successful. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/c9e25bb0-3b60-4bc6-8e5a-ecd6927d7305/lavilo-webdesign-blog-how-to-create-proposals-faster-fb.jpg Blog - Unlock Your Business's True Potential With an Effective Digital Strategy - Make it stand out How to Create Proposals Faster: Using standardized components can significantly reduce the time spent creating proposals. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/810ec967-b5f7-407e-8cdd-2fa2fdfc45b6/lavilo-webdesign-blog-simplicity-keeps-your-business-growing-fb.png Blog - Unlock Your Business's True Potential With an Effective Digital Strategy - Make it stand out Simplicity Keeps Your Business Growing: Fast-growing startups often follow internal processes that may have been suitable for much smaller-sized businesses. That leads to unnecessary workarounds and complexity. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/76017b35-2b07-4684-afee-da606c9054b8/lavilo-webdesign-blog-10-tips-to-succeed-in-digital-marketing-fb.png Blog - Unlock Your Business's True Potential With an Effective Digital Strategy - Make it stand out 10 Tips to Succeed in Digital Marketing: With digital marketing, companies no longer have control over who engages with them; in today's digital world, customers decide if, how, and when they want to interact with a brand. https://lavilo-webdesign.com/blog/why-you-should-choose-a-brand-archetype monthly 0.5 2024-06-20 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/64c0d90c-d0db-4736-a3fd-5d3723512cb2/lavilo-webdesign-digitally-explained-why-you-should-choose-a-brand-archetype-4x6.png Blog - Why You Should Choose a Brand Archetype Brand archetypes anchor the branding activities by selecting typefaces, colors, visuals, words and a tone of voice characteristic of a specific brand archetype. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/420fb2f6-6da7-44b5-81f7-dd6fe5ac10f5/lavilo-webdesign-blog-what-is-a-brand-compass-fb.png Blog - Why You Should Choose a Brand Archetype - Make it stand out What Is a Brand Compass and Why Your Business Should Have One: A brand compass is a crucial tool to anchor your brand decisions and ensure coherence across all brand elements. https://lavilo-webdesign.com/blog/narrow-your-business-focus-to-boost-sales monthly 0.5 2024-06-13 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/50cd8847-5dcf-4159-9997-c90272de878a/lavilo-webdesign-digitally-explained-narrow-your-business-focus-to-boost-sales-4x6.png Blog - Narrow Your Business Focus to Boost Sales Repeating a specific task often enough will sharpen your skills and make you really good at it. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/36a3e77f-49c2-4182-a2ce-768c0d52a11e/lavilo-webdesign-blog-why-practicing-is-the-key-to-profitability-fb.jpg Blog - Narrow Your Business Focus to Boost Sales - Make it stand out Why Practicing Is the Key to Profitability: The more you practice, the sooner you will become an expert in your field and the less time it will take you to complete a task, increasing your business's profitability. https://lavilo-webdesign.com/blog/seo-vs-ppc-which-is-better monthly 0.5 2024-06-16 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/a782ee3d-35fe-4788-9c23-bf111d5936af/lavilo-webdesign-digitally-explained-seo-vs-ppc-which-is-better-4x6.jpg Blog - SEO vs. PPC — Which Is Better? An SEO-driven marketing strategy relies on search engines to index your content and display links to articles you wrote in response to a user's query. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/a81e9c81-3773-4ed1-bae6-b25c984c262b/lavilo-webdesign-blog-what-is-pay-per-click-advertising-fb.png Blog - SEO vs. PPC — Which Is Better? - Make it stand out What Is PPC Advertising? 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These 5 principles increase your chances that visitors will find your content engaging and decide to read the full text. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/1eff945c-82f8-4fa6-9604-3fe0f4c2ef16/lavilo-webdesign-blog-how-to-find-your-business-x-factor-fb.jpg Blog - Content Is King - Make it stand out How to Find Your Business’s X-Factor: Your business's X-Factor can help you gain a durable competitive advantage, leading to faster growth and higher profits. https://lavilo-webdesign.com/blog/what-is-pay-per-click-advertising monthly 0.5 2024-05-04 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/6e0acb7c-a9bc-4045-b07f-4044e39b292c/lavilo-webdesign-blog-what-is-return-on-ad-spend-and-how-to-use-it-fb.png Blog - What Is PPC Advertising? - Make it stand out What Is Return on Ad Spend (ROAS): Understanding ROAS and how to use it is critical to evaluating the effectiveness of your advertising. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/54d02a22-3831-4504-8965-7ba23d84a756/lavilo-webdesign-blog-what-is-pay-per-click-advertising-4x6.png Blog - What Is PPC Advertising? 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Try to respond to inquiries by the next morning. If that's challenging for your business, customer relationship software could give you the necessary productivity boost. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/a7b59b23-61f9-4c98-b2e1-83c352a2e8ea/lavilo-webdesign-blog-can-your-tech-stack-keep-up-with-your-brand-vision-4x6.png Blog - Can Your Tech Stack Keep Up With Your Brand Vision? How successful could your brand be if today's technologies could smoothly support your business? https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/d7134a68-aa4e-4b7f-99ee-7fd9813172eb/lavilo-webdesign-blog-why-you-should-digitize-your-workflow-fb.png Blog - Can Your Tech Stack Keep Up With Your Brand Vision? - Make it stand out Why You Should Digitize Your Workflow: A digitized and integrated workflow has many advantages. Above all, they make it easier to do business with you and thus save you and your customers a lot of time. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/b66aa043-45a6-429c-959d-21ee46fc1262/lavilo-webdesign-cost-cutting-is-not-a-growth-strategy-fb%401.5.png Blog - Can Your Tech Stack Keep Up With Your Brand Vision? - Make it stand out Cost Cutting Is Not a Growth Strategy: Cutting costs can inadvertently make your profitability problem worse. https://lavilo-webdesign.com/blog/how-pros-reuse-content monthly 0.5 2023-11-24 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/dd2d8b1a-d724-4c1b-8351-491ed68e0a3f/lavilo-webdesign-blog-how-pros-reuse-content-4x6.png Blog - How Pros Reuse Content Content has to be fresh, not new. This little difference saves pros a lot of time. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/6e5952a1-e4c4-4c06-9541-12a01c92da48/lavilo-webdesign-blog-why-you-need-a-written-marketing-strategy-fb.png Blog - How Pros Reuse Content - Make it stand out Why You Need a Written Marketing Strategy: Memorizing all the details of your marketing strategy can be a challenge. By writing it down, you give your marketing strategy an official touch and create a checklist for yourself. https://lavilo-webdesign.com/blog/measure-twice-cut-once-intro-to-project-management monthly 0.5 2023-11-09 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/7fc61e5d-902d-4248-9fa8-f728d801ff0c/lavilo-webdesign-blog-measure-twice-cut-once-intro-to-project-management-4x6.png Blog - Measure Twice, Cut Once! Intro to Project Management Whether you call yourself client liaison, lead, coordinator, event planner, or something creatively different, as long as you have to deliver a defined scope by a specific date within a set budget, you act as a project manager. https://lavilo-webdesign.com/blog/is-your-business-idea-scalable monthly 0.5 2023-11-06 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/2136941c-ad7d-44c3-89c6-a403bd3b6105/lavilo-webdesign-blog-is-your-business-idea-scalable-4x6.png Blog - Is Your Business Idea Scalable? Few entrepreneurs ask themselves at an early stage whether their ideas are also scalable. https://lavilo-webdesign.com/blog/are-you-a-strategic-networker monthly 0.5 2023-10-30 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/d635f13d-5aab-45e2-b249-e08a900d3a7e/lavilo-webdesign-blog-are-you-a-strategic-networker-4x6.png Blog - Are You a Strategic Networker? Strategic networkers seem to be full of energy. They appear to grow their businesses effortlessly, constantly attracting new clients. https://lavilo-webdesign.com/blog/how-fear-of-the-unknown-can-reduce-your-conversion-rate monthly 0.5 2023-10-23 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/262b0a16-167c-4c67-99fa-e9e19924ee42/lavilo-webdesign-blog-you-cant-improve-what-you-dont-measure-fb.png Blog - How Fear of the Unknown Can Reduce Your Conversion Rate and What You Can Do About It - Make it stand out You Can’t Improve What You Don’t Measure: You don't need to rely on your gut feeling to tell if your business is going in the right direction. Shopify provides an easy-to-use dashboard for your online store that requires no configuration. And it is free with your subscription. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/374332b1-c6a3-472e-bf1f-6a960e9cb4b7/lavilo-webdesign-blog-how-the-fear-of-the-unkonwn-can-reduce-your-conversion-rate-4x6.jpg Blog - How Fear of the Unknown Can Reduce Your Conversion Rate and What You Can Do About It In eCommerce, reducing online shoppers' fear of the unknown is essential for increasing sales. https://lavilo-webdesign.com/blog/your-logo-isnt-separate-from-your-brand monthly 0.5 2023-10-16 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/b1dfaba6-fd59-452b-b6e9-680dfc12bb9a/lavilo-webdesign-blog-what-is-a-brand-compass-fb.png Blog - Your Logo Isn't Separate From Your Brand - Make it stand out What Is a Brand Compass and Why Your Business Should Have One: A brand compass is a crucial tool to anchor your brand decisions and ensure coherence across all brand elements. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/bb70aa8d-651e-44ed-bb52-f1a756d4cb8c/lavilo-webdesign-blog-5-reasons-why-you-should-strengthen-your-brand-personality-fb.png Blog - Your Logo Isn't Separate From Your Brand - Make it stand out 5 Reasons Why You Should Strengthen Your Brand Personality: Investing in your brand personality could lead to a much stronger brand, increasing the value premium customers are ready to pay for your products and services. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/16a1ec94-f3f1-4145-9529-8ba628116f9e/lavilo-webdesign-blog-focus-on-your-target-customers-when-designing-a-website-fb.png Blog - Your Logo Isn't Separate From Your Brand - Make it stand out Focus on Your Target Customers When Designing a Website: Present your brand coherently across multiple channels while appealing to your target customers through the same look and feel on social media, in print media, or on your website. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/0aed0844-229a-4a9c-981b-517b3c49a5be/lavilo-webdesign-blog-how-to-think-about-logos-fb.png Blog - Your Logo Isn't Separate From Your Brand - Make it stand out How to Think About Logos: Logos are intrinsically linked to the brands they identify and help shape how these brands are perceived by those who interact with them. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/46a56315-eff4-46be-bac4-707bb96c0ebb/lavilo-webdesign-blog-brand-promise-fb.png Blog - Your Logo Isn't Separate From Your Brand - Make it stand out What Is Your Brand Promise? Like a solemn pledge you take, a brand promise commits your company to deliver on this promise every single time. Follow these three steps to create a compelling brand promise. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/2afcf770-0645-46b4-bb0d-c834bbe929c4/lavilo-webdesign-blog-visual-brand-identity-308852363-fb.png Blog - Your Logo Isn't Separate From Your Brand - Make it stand out Why Your Visual Brand Identity Matters: Use different visual design elements to create a website with a memorable signature look — a unique visual brand identity. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/96ff5457-2c89-4309-aa39-0ef6724b3dba/lavilo-webdesign-blog-your-logo-isnt-separate-from-your-brand-4x6.png Blog - Your Logo Isn't Separate From Your Brand Like a symphony, a logo plays an essential role in your storytelling, just like the other design elements. Perfectly orchestrated, they create your brand's memorable signature look. https://lavilo-webdesign.com/blog/just-because-you-can-doesnt-mean-you-should monthly 0.5 2023-10-09 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/c2de76c8-ad69-4ce9-bd1e-c4188658b56e/lavilo-web-design-blog-how-business-cases-can-improve-your-decision-making-fb.png Blog - Just Because You Can Doesn't Mean You Should - Make it stand out How Business Cases Can Improve Your Decision Making: How decisions will turn out in the future is sometimes hard to predict. But not always, if you develop a business case before making an important decision. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/40fe7aa7-500b-444b-9e0f-4ece1989b63a/lavilo-webdesign-blog-as-a-solopreneur-who-do-you-ask-for-advice-fb.jpg Blog - Just Because You Can Doesn't Mean You Should - Make it stand out As a Solopreneur, Who Do You Ask for Advice? Speaking to a business coach with extensive business experience in various industries could sometimes prevent costly mistakes and save solopreneurs a lot of time — and their company. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/c07fee8f-e0be-470c-bcf1-52bca2cf731b/lavilo-webdesign-cost-cutting-is-not-a-growth-strategy-fb%401.5.png Blog - Just Because You Can Doesn't Mean You Should - Make it stand out Cost Cutting Is Not a Growth Strategy: Cutting costs can inadvertently make your profitability problem worse. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/cae1f768-8272-4a7c-8345-21a56c31ba3f/lavilo-webdesign-blog-just-because-you-can-doesnt-mean-you-should-4x6.png Blog - Just Because You Can Doesn't Mean You Should Entrepreneurial freedom also comes with significant challenges depending on whether you have to live off your company’s income. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/c71ce8e6-8062-43f2-8ee5-cc18ced2e87d/lavilo-webdesign-focus-the-secret-of-successful-companies-fb.png Blog - Just Because You Can Doesn't Mean You Should - Make it stand out Focus! The Secret of Successful Companies: Focusing on the things that matter is what successful companies do well, giving them the time and resources to pursue ideas with the highest profit potential. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/59f6a818-18ed-4af5-8ce6-0dbed8e4c474/lavilo-webdesign-blog-why-margins-matter-more-than-revenues-108118416-fb.png Blog - Just Because You Can Doesn't Mean You Should - Make it stand out Why Margins Matter More Than Revenues: High-revenue orders tend to be more complex and therefore require additional staff to deal with problems as soon as they arise, reducing their profitability. https://lavilo-webdesign.com/blog/how-business-cases-can-improve-your-decision-making monthly 0.5 2025-05-01 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/46206761-a4b7-4322-a13a-be4f829c3a48/lavilo-web-design-blog-how-business-cases-can-improve-your-decision-making-4x6.png Blog - How Business Cases Can Improve Your Decision-Making The internal discussions that lead to the business case recommendation and the resulting clarity about what will and will not advance your business are more important than the final decision. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/c27e3406-bbd1-483a-8661-ac6600f830a1/lavilo-webdesign-blog-5-reasons-why-knowing-your-profit-is-crucial-for-your-companys-success-fb.png Blog - How Business Cases Can Improve Your Decision-Making - Make it stand out 5 Reasons Why Knowing Your Profit Is Crucial for Your Company’s Success: Profit is the most straightforward metric that will bring financial transparency to your business and allow you to uncover long-hidden underperformance. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/40fe7aa7-500b-444b-9e0f-4ece1989b63a/lavilo-webdesign-blog-as-a-solopreneur-who-do-you-ask-for-advice-fb.jpg Blog - How Business Cases Can Improve Your Decision-Making - Make it stand out As a Solopreneur, Who Do You Ask for Advice? Speaking to a business coach with extensive business experience in various industries could sometimes prevent costly mistakes and save solopreneurs a lot of time — and their company. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/c71ce8e6-8062-43f2-8ee5-cc18ced2e87d/lavilo-webdesign-focus-the-secret-of-successful-companies-fb.png Blog - How Business Cases Can Improve Your Decision-Making - Make it stand out Focus! The Secret of Successful Companies: Focusing on the things that matter is what successful companies do well, giving them the time and resources to pursue ideas with the highest profit potential. https://lavilo-webdesign.com/blog/how-to-create-proposals-faster monthly 0.5 2025-05-01 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/c27e3406-bbd1-483a-8661-ac6600f830a1/lavilo-webdesign-blog-5-reasons-why-knowing-your-profit-is-crucial-for-your-companys-success-fb.png Blog - How to Create Proposals Faster - Make it stand out 5 Reasons Why Knowing Your Profit Is Crucial for Your Company’s Success: Profit is the most straightforward metric that will bring financial transparency to your business and allow you to uncover long-hidden underperformance. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/3341d11b-8817-4012-8a35-bb8f7ee42fab/lavilo-webdesign-blog-the-job-often-goes-to-the-first-to-respond-fb.png Blog - How to Create Proposals Faster - Make it stand out The Job Often Goes to the First to Respond: Responding to inquiries consistently in a short timeframe requires more than will. It requires a secret enabler in the background: a digitized workflow. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/66706a6f-2f01-47f9-870f-43c8bd25c1ad/lavilo-webdesign-blog-how-to-create-proposals-faster-4x6.jpg Blog - How to Create Proposals Faster For many companies needing to price projects or smaller jobs, the surest way to slow down the proposal process is to require multiple management approvals for every customer bid. https://lavilo-webdesign.com/blog/as-a-solopreneur-who-do-you-ask-for-advice monthly 0.5 2023-09-18 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/e93e19bf-0c4a-472f-9316-7485ff5279e6/lavilo-webdesign-blog-5-areas-where-a-business-coach-can-add-value-316415804-fb.jpg Blog - As a Solopreneur, Who Do You Ask for Advice? - Make it stand out 5 Areas Where a Business Coach Can Add Value: Their knowledge, experience, and people skills can make business coaches an effective resource in guiding small business owners through the early stages of their new venture. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/bc7436f1-f4ca-483d-ad3c-be89f6c1c628/lavilo-webdesign-blog-as-a-solopreneur-who-do-you-ask-for-advice-4x6.jpg Blog - As a Solopreneur, Who Do You Ask for Advice? Most concerning are questions solopreneurs don't even know they should ask. These "unknown unknowns" are blind spots they are unaware they have. https://lavilo-webdesign.com/blog/what-is-brand-equity-5-tips-on-how-to-grow-it monthly 0.5 2023-09-11 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/8893b83a-810a-4225-ba9e-9e97f2f7eb5a/lavilo-webdesign-blog-brand-promise-fb.png Blog - What Is Brand Equity? 5 Tips on How to Grow It. - Make it stand out What Is Your Brand Promise? Like a solemn pledge you take, a brand promise commits your company to deliver on this promise every single time. Follow these three steps to create a compelling brand promise. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/13fadc0b-1a84-4305-ad41-86edb35bab49/lavilo-webdesign-blog-why-consistency-is-the-key-to-successful-marketing-fb.png Blog - What Is Brand Equity? 5 Tips on How to Grow It. - Make it stand out Why Consistency Is the Key to Successful Marketing: Having a perfect marketing plan is great. But your success depends on the consistency of your customers’ brand perception and how well you execute on your plan. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/487855c3-d51b-4d57-b63f-6a850aa39f83/lavilo-webdesign-blog-word-of-mouth-marketing-fb.png Blog - What Is Brand Equity? 5 Tips on How to Grow It. - Make it stand out Word-of-Mouth Marketing: Word-of-mouth marketing is inexpensive but can be very effective, two attributes that make it perfect for small businesses. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/f69d3ac4-0b40-4bb5-87e5-6262c21a8710/lavilo-webdesign-cost-cutting-is-not-a-growth-strategy-fb.png Blog - What Is Brand Equity? 5 Tips on How to Grow It. - Make it stand out Cost Cutting Is Not a Growth Strategy: Cutting costs can inadvertently make your profitability problem worse. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/b7c576f1-f790-4b22-bd7e-0173d3cccb14/lavilo-webdesign-blog-reward-loyal-customers-without-spending-anything-fb.png Blog - What Is Brand Equity? 5 Tips on How to Grow It. - Make it stand out Reward Loyal Customers Without Spending Anything! Discounts are the most expensive way to thank your loyal customers. Instead, consider rewards that are very effective but do not cost you anything. Here are 10 ideas. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/197f1432-b069-4c90-9aca-a3003cf19bd6/lavilo-webdesign-blog-how-do-you-stay-in-contact-with-your-past-customers-fb.png Blog - What Is Brand Equity? 5 Tips on How to Grow It. - Make it stand out How Do You Stay in Contact With Your Past Customers? Keeping in touch with your past customers can be as simple as emailing them a regular newsletter with promotions, event invitations, or valuable tips. But you have several other options. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/4fe5d305-83a7-4db8-b861-3b1ab654527f/lavilo-webdesign-blog-how-much-is-your-business-worth-fb.png Blog - What Is Brand Equity? 5 Tips on How to Grow It. - Make it stand out How Much Is Your Business Worth? How much money you get for your company depends on what you sell, who your buyer is, and the amount of profit your business makes annually. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/31308401-596f-41eb-b7ff-833d3c3d8454/lavilo-webdesign-blog-invest-in-your-employees-fb.jpg Blog - What Is Brand Equity? 5 Tips on How to Grow It. - Make it stand out Invest in Your Employees: To create a high-performance work culture, you should follow 10 dos and avoid 5 don'ts. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/e7a2e994-293b-48ce-9c84-16dd567fe3c5/lavilo-webdesign-blog-what-is-brand-equity-4x6.png Blog - What Is Brand Equity? 5 Tips on How to Grow It. Your brand can be worth a lot of money. Like the equity in your home, it grows over time as long as you keep strengthening your brand and take good care of it. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/db413cad-364b-45a4-819a-419ceabc5afc/lavilo-webdesign-blog-can-you-say-what-your-business-stands-for-fb.png Blog - What Is Brand Equity? 5 Tips on How to Grow It. - Make it stand out Can You Say What Your Business Stands For? Based on your values and how your products and services improve the lives of your customers, your business should make an emotional connection. But you need to earn their trust through your actions. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/ecd53ef7-3f47-4e8f-9112-c8d9167b7a63/lavilo-webdesign-blog-visual-brand-identity-308852363-fb.png Blog - What Is Brand Equity? 5 Tips on How to Grow It. - Make it stand out Why Your Visual Brand Identity Matters: Use different visual design elements to create a website with a memorable signature look — a unique visual brand identity. https://lavilo-webdesign.com/blog/striving-for-perfection-can-be-a-waste-of-time-strive-for-excellence-instead monthly 0.5 2023-09-04 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/29bcbea5-071f-4c9c-ba3d-2595ce4bd50d/lavilo-webdesign-blog-why-practicing-is-the-key-to-profitability-fb.jpg Blog - Striving for Perfection Can Be a Waste of Time, Strive for Excellence Instead - Make it stand out Why Practicing Is the Key to Profitability: The more you practice, the sooner you will become an expert in your field and the less time it will take you to complete a task, increasing your business's profitability. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/6273ad41-d6ad-43d5-9b4c-8975acea70ad/lavilo-webdesign-blog-striving-for-perfection-can-be-a-waste-of-time-strive-for-excellence-instead-4x6.jpg Blog - Striving for Perfection Can Be a Waste of Time, Strive for Excellence Instead Despite your best efforts, there is a good chance that you will always chase perfection but never catch it. https://lavilo-webdesign.com/blog/does-your-website-reflect-what-your-business-does monthly 0.5 2023-08-24 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/06f5acea-b8ba-45b2-b726-ad17837f0dab/lavilo-webdesign-blog-website-maintenance-fb.png Blog - Does Your Website Reflect What Your Business Does? - Make it stand out How Much Maintenance Does Your Website Need? A website with up-to-date and informative content appeals to many visitors. Here are a few things to consider when creating your website maintenance plan. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/1980a650-5eb3-4a88-af5e-db6fc224dfdc/lavilo-webdesign-blog-10-tips-to-succeed-in-digital-marketing-fb.png Blog - Does Your Website Reflect What Your Business Does? - Make it stand out 10 Tips to Succeed in Digital Marketing: With digital marketing, companies no longer have control over who engages with them; in today's digital world, customers decide if, how, and when they want to interact with a brand. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/66543bf7-736c-4210-a774-13275e33ee41/lavilo-webdesign-blog-does-your-website-reflect-what-your-business-does-4x6.png Blog - Does Your Website Reflect What Your Business Does? A website that hasn't been updated since its launch and therefore doesn't reflect your current services is terrible for business. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/38bfceaf-1afa-4fdc-9fdd-4c91c7efdf5c/lavilo-web-design-blog-9-in-10-people-buy-from-brands-they-follow-on-social-media-fb.png Blog - Does Your Website Reflect What Your Business Does? - Make it stand out 9 in 10 People Buy From Brands They Follow on Social Media: If your business is not visible on social media, chances are you will miss a significant opportunity to draw attention to your brand and increase brand awareness and brand loyalty. https://lavilo-webdesign.com/blog/5-signs-your-business-is-too-complex monthly 0.5 2025-05-01 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/ad8acea8-72b3-4c67-8412-afb8a18332ad/lavilo-webdesign-blog-5-signs-your-business-is-too-complex-4x6.png Blog - 5 Signs Your Business Is Too Complex — and What You Can Do About It Despite all the money that goes into reducing the effects of complexity, customers can still notice when processes are taking too long or not working at all. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/088b1630-c9be-4b76-bc80-21710c3c0d40/lavilo-webdesign-blog-software-selection-fb.png Blog - 5 Signs Your Business Is Too Complex — and What You Can Do About It - Make it stand out 7 Criteria for Selecting Software: These 7 criteria could make your decision more future-proof, saving you time and money. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/7cb5a2bf-a3c4-4bab-a1ef-961ca140fbe0/lavilo-webdesign-blog-5-areas-where-a-business-coach-can-add-value-316415804-fb.jpg Blog - 5 Signs Your Business Is Too Complex — and What You Can Do About It - Make it stand out 5 Areas Where a Business Coach Can Add Value: Their knowledge, experience, and people skills can make business coaches an effective resource in guiding small business owners through the early stages of their new venture. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/b77b1306-d67b-4f7a-a0ed-5f27e9485390/lavilo-webdesign-blog-your-company-is-growing-fast-7-tips-on-how-to-keep-growing-fb.png Blog - 5 Signs Your Business Is Too Complex — and What You Can Do About It - Make it stand out Your Company Is Growing Fast. 7 Tips on How to Keep Growing: Scaling up your business is not an easy task. It has to become more organized, structured, and predictable. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/c27e3406-bbd1-483a-8661-ac6600f830a1/lavilo-webdesign-blog-5-reasons-why-knowing-your-profit-is-crucial-for-your-companys-success-fb.png Blog - 5 Signs Your Business Is Too Complex — and What You Can Do About It - Make it stand out 5 Reasons Why Knowing Your Profit Is Crucial for Your Company’s Success: Profit is the most straightforward metric that will bring financial transparency to your business and allow you to uncover long-hidden underperformance. https://lavilo-webdesign.com/blog/why-practicing-is-the-key-to-profitability monthly 0.5 2023-08-14 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/60c3302a-5d23-4c95-80e7-ad07052904e6/lavilo-webdesign-blog-sometimes-success-takes-time-v2-fb.png Blog - Why Practicing Is the Key to Profitability - Make it stand out Sometimes Success Takes Time: Building a business can take time, and success may be years away. This simple trick can help you stay focused and patient. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/e746e58e-22cf-45a0-a008-464076e09b76/lavilo-webdesign-blog-why-practicing-is-the-key-to-profitability-4x6.jpg Blog - Why Practicing Is the Key to Profitability "Practice creates confidence. Confidence empowers you," says Simone Biles, the famous American gymnast. In addition to making you more confident dealing with customers, practicing — repeating a task until you’re really good at it — will also make your business more profitable. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/785bdea8-6162-454a-baf1-0c0b1885f40d/lavilo-webdesign-blog-word-of-mouth-marketing-fb.png Blog - Why Practicing Is the Key to Profitability - Make it stand out Word-of-Mouth Marketing: Word-of-mouth marketing is inexpensive but can be very effective, two attributes that make it perfect for small businesses. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/1fd8f9f2-10d5-41b8-bfe3-c63389823104/lavilo-webdesign-blog-are-we-setting-ourselves-impossible-goals-fb.png Blog - Why Practicing Is the Key to Profitability - Make it stand out Are We Setting Ourselves Impossible Goals? Building a business can be daunting at times. Self-doubt is normal. Your effort is the only variable you can control. https://lavilo-webdesign.com/blog/10-tips-to-succeed-in-digital-marketing monthly 0.5 2023-08-06 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/42ee0d2d-9866-45b3-b42e-120caff6e162/lavilo-webdesign-blog-visual-brand-identity-308852363-fb.png Blog - 10 Tips to Succeed in Digital Marketing - Make it stand out Why Your Visual Brand Identity Matters: Use different visual design elements to create a website with a memorable signature look — a unique visual brand identity. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/54920293-7d71-4834-95bc-8539f66e3814/lavilo-webdesign-blog-is-your-business-a-good-fit-for-social-media-fb.png Blog - 10 Tips to Succeed in Digital Marketing - Make it stand out Is Your Business a Good Fit for Social Media? Creating a steady flow of social media posts is easier for many retailers. Before you begin, consider these aspects that drive user engagement. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/cbb36636-48c7-423c-836a-31fda6d57b1b/lavilo-webdesign-blog-brand-promise-fb.png Blog - 10 Tips to Succeed in Digital Marketing - Make it stand out What Is Your Brand Promise? Like a solemn pledge you take, a brand promise commits your company to deliver on this promise every single time. Follow these three steps to create a compelling brand promise. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/96760cbf-c2a2-492a-b771-922a706c32fd/lavilo-webdesign-blog-10-tips-to-succeed-in-digital-marketing-4x6.png Blog - 10 Tips to Succeed in Digital Marketing Instead of spending a little money on many social media channels, focus on one or two and create top content for them. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/db75c4cc-c317-464a-afdc-c2bc80e0d39b/lavilo-webdesign-blog-what-is-a-brand-compass-fb.png Blog - 10 Tips to Succeed in Digital Marketing - Make it stand out What Is a Brand Compass and Why Your Business Should Have One? A brand compass is a crucial tool to anchor your brand decisions and ensure coherence across all brand elements. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/66b94ab4-7877-4317-a4ae-22f9a8046e17/lavilo-webdesign-blog-you-cant-improve-what-you-dont-measure-fb.png Blog - 10 Tips to Succeed in Digital Marketing - Make it stand out You Can’t Improve What You Don’t Measure: You don't need to rely on your gut feeling to tell if your business is going in the right direction. Shopify provides an easy-to-use dashboard for your online store that requires no configuration. And it is free with your subscription. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/db797911-753e-46bc-b66b-95c8a8aa8114/lavilo-webdesign-blog-why-should-rethink-your-social-media-strategy-fb.png Blog - 10 Tips to Succeed in Digital Marketing - Make it stand out Why You Should Rethink Your Social Media Strategy: Success as a business on social media requires a long-term commitment to post high-quality content daily. But your target audience also needs to be familiar with the type of products and services you offer. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/5e5e0a06-9d4e-4621-8ee7-b835b9c96353/lavilo-webdesign-blog-word-of-mouth-marketing-fb.png Blog - 10 Tips to Succeed in Digital Marketing - Make it stand out Word-of-Mount Marketing: Word-of-mouth marketing is inexpensive but can be very effective, two attributes that make it perfect for small businesses. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/80e4fde8-f079-4e1f-ac75-ed5f911ae504/lavilo-webdesign-blog-why-consistency-is-the-key-to-successful-marketing-fb.png Blog - 10 Tips to Succeed in Digital Marketing - Make it stand out Why Consistency Is the Key to Successful Marketing: Having a perfect marketing plan is great. But your success depends on the consistency of your customers’ brand perception and how well you execute on your plan. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/0e0e886f-12cb-4b09-aa46-6c36c63aa99c/lavilo-webdesign-blog-a-website-needs-to-be-more-than-just-look-great-fb.png Blog - 10 Tips to Succeed in Digital Marketing - Make it stand out A Website Needs to Be More Than Just Look Great: A simple, uncluttered, and functional website that feels familiar and renders correctly on any device, appears in search results, and offers lots of relevant information will attract more visitors in the long run. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/9c5843ad-94b2-4ccb-93ca-38ae1b96d89a/lavilo-web-design-blog-9-in-10-people-buy-from-brands-they-follow-on-social-media-fb.png Blog - 10 Tips to Succeed in Digital Marketing - Make it stand out 9 in 10 People Buy From Brands They Follow on Social Media: If your business is not visible on social media, chances are you will miss a significant opportunity to draw attention to your brand and increase brand awareness and brand loyalty. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/c3dd2b09-584b-45ce-9b44-c4adb82727f5/lavilo-webdesign-blog-5-reasons-why-you-should-strengthen-your-brand-personality-fb.png Blog - 10 Tips to Succeed in Digital Marketing - Make it stand out 5 Reasons Why You Should Strengthen Your Brand Personality: Brand personality is the unique set of characteristics and behavioral traits that are solely associated with your brand and define it. https://lavilo-webdesign.com/blog/you-cant-improve-what-you-dont-measure monthly 0.5 2025-05-01 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/c27e3406-bbd1-483a-8661-ac6600f830a1/lavilo-webdesign-blog-5-reasons-why-knowing-your-profit-is-crucial-for-your-companys-success-fb.png Blog - You Can't Improve What You Don't Measure - What Is a Brand Compass and Why Your Business Should Have One 5 Reasons Why Knowing Your Profit Is Crucial for Your Company’s Success: Profit is the most straightforward metric that will bring financial transparency to your business and allow you to uncover long-hidden underperformance. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/fa7452e5-f13c-4ad5-bd88-958c14109cba/lavilo-webdesign-blog-why-you-should-know-your-customer-retention-rate-fb.png Blog - You Can't Improve What You Don't Measure - Make it stand out Why You Should Know Your Customer Retention Rate: The customer retention rate gives insight into your customers' buying behavior; your conclusions can significantly improve customer satisfaction and profitability. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/3bf84bd7-3362-48b3-919d-3f5b2e099830/lavilo-webdesign-blog-you-cant-improve-what-you-dont-measure-4x6.png Blog - You Can't Improve What You Don't Measure A dashboard of Key Performance Indicators (KPIs) can easily measure your business's performance and help narrow any gaps you may find. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/d24caf2c-e868-47ba-8bb8-ee0a869b89f1/lavilo-webdesign-blog-what-is-return-on-ad-spend-and-how-to-use-it-fb.png Blog - You Can't Improve What You Don't Measure - Make it stand out What Is Return on Ad Spend (ROAS) and How to Use It? Understanding ROAS and how to use it is critical to evaluating the effectiveness of your advertising. https://lavilo-webdesign.com/blog/why-you-shouldnt-let-ai-write-your-content monthly 0.5 2023-07-28 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/b29fa732-3caa-4192-a2c2-c152a983c245/lavilo-webdesign-blog-how-to-make-your-business-stand-out-in-a-crowded-field-fb.png Blog - Why You Shouldn't Let AI Write Your Content - Make it stand out How to Make Your Business Stand Out in a Crowded Field: In a world where competitors quickly copy great product ideas, you must increasingly rely on your brand to differentiate your business in the market and build long-term loyalty. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/347c16ad-96a7-4b3b-98e0-9d0f122957db/lavilo-webdesign-blog-can-you-say-what-your-business-stands-for-fb.png Blog - Why You Shouldn't Let AI Write Your Content - What Is a Brand Compass and Why Your Business Should Have One Can You Say What Your Business Stands For? Based on your values and how your products and services improve the lives of your customers, your business should make an emotional connection. But you need to earn their trust through your actions. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/4e760bee-880a-4fe0-9fd9-d7b5cf4ce122/lavilo-webdesign-blog-how-to-write-copy-for-the-web-fb.png Blog - Why You Shouldn't Let AI Write Your Content - Make it stand out How to Write Copy for the Web: Writing for the web has a lot to do with making it easier for visitors to scan your webpage. These 5 principles increase your chances that visitors will find your content engaging and decide to read the full text. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/4b631869-e9f8-4f6d-b0bf-e57635243578/lavilo-webdesign-blog-why-you-shouldnt-let-ai-write-your-content-4x6.png Blog - Why You Shouldn't Let AI Write Your Content The content ChatGPT created sounded somewhat generic and bland. It lacked authenticity of the brand the newsletter and blog post was intended for. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/c3dd2b09-584b-45ce-9b44-c4adb82727f5/lavilo-webdesign-blog-5-reasons-why-you-should-strengthen-your-brand-personality-fb.png Blog - Why You Shouldn't Let AI Write Your Content - Make it stand out 5 Reasons Why You Should Strengthen Your Brand Personality: Brand personality is the unique set of characteristics and behavioral traits that are solely associated with your brand and define it. https://lavilo-webdesign.com/blog/are-we-setting-ourselves-impossible-goals monthly 0.5 2023-07-17 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/05836573-26fa-4921-9b1c-683d805f83d6/lavilo-webdesign-blog-the-one-trait-many-successful-entrepreneurs-share-fb.png Blog - Are We Setting Ourselves Impossible Goals? - Make it stand out The One Trait Many Successful Entrepreneurs Share: Successful companies are very disciplined in getting their ideas implemented. These tips show how. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/c76060c0-0946-4d27-af57-43f65b8d644e/lavilo-webdesign-blog-are-we-setting-ourselves-impossible-goals-4x6.png Blog - Are We Setting Ourselves Impossible Goals? Entrepreneurship feels like a string of small victories, each one bringing you closer to achieving your big dream. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/cea810f3-bf16-4467-bbd7-a1eef0bd6ffb/lavilo-webdesign-blog-sometimes-success-takes-time-v2-fb.png Blog - Are We Setting Ourselves Impossible Goals? - Make it stand out Sometimes Success Takes Time: It is hard to believe that building a business can take time, and success may be years away. This simple trick can help you stay focused and patient. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/56145a20-bf8c-4e5f-9d03-2699b0c109d6/lavilo-webdesign-blog-do-you-have-an-entrepreneurial-mindset-fb-v2.png Blog - Are We Setting Ourselves Impossible Goals? - What Is a Brand Compass and Why Your Business Should Have One Do You Have an Entrepreneurial Mindset? If you are confident that what you are working on will be successful, you might have an entrepreneurial mindset. Here are ten traits most entrepreneurs share. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/d47f6a62-da7f-4ed3-b410-ec36036696ec/lavilo-webdesign-blog-dreaming-of-becoming-your-own-boss-fb.png Blog - Are We Setting Ourselves Impossible Goals? - Make it stand out Dreaming of Becoming Your Own Boss? Many dream of starting their own business, but few know what it entails. These eight tips give you some answers. https://lavilo-webdesign.com/blog/gradients-are-the-latest-trend-in-web-design monthly 0.5 2023-07-06 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/d088ac62-0601-4243-b3f5-826db73a3dbc/lavilo-webdesign-blog-gradients-are-the-latest-trend-in-web-design-radial-gradient.png Blog - Gradients Are the Latest Trend in Web Design - Make it stand out Radial gradient https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/2dcb520f-c6a2-4469-b192-5471d94380b7/lavilo-webdesign-blog-gradients-are-the-latest-trend-in-web-design-4x6.png Blog - Gradients Are the Latest Trend in Web Design Gradients are a great design feature that will make your website and online store stand out even more. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/212328d9-221b-483a-b71c-2170146bd90d/lavilo-webdesign-blog-gradients-are-the-latest-trend-in-web-design-linear-gradient.png Blog - Gradients Are the Latest Trend in Web Design - Make it stand out Linear gradient https://lavilo-webdesign.com/blog/can-an-expensive-website-template-make-up-for-low-quality-photos monthly 0.5 2023-07-05 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/4bc04422-4c22-4d3c-a5bc-2850d609cd7a/lavilo-webdesign-blog-what-is-a-brand-compass-fb.png Blog - Can an Expensive Website Template Make up for Low-Quality Photos? - What Is a Brand Compass and Why Your Business Should Have One What Is a Brand Compass and Why Your Business Should Have One: A brand compass is a crucial tool to anchor your brand decisions and ensure coherence across all brand elements. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/977f6836-7a98-46a4-b3cb-8621640c0ad0/lavilo-webdesign-blog-5-signs-that-it-is-time-to-rebrand-fb.png Blog - Can an Expensive Website Template Make up for Low-Quality Photos? - Make it stand out 5 Signs That It’s Time to Rebrand: Aligning your brand with what your business currently represents is the purpose of rebranding. It is a normal step that many successful companies go through when they realize they are outgrowing their brand. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/c2bf0266-8712-4b73-b655-19637ab2f6db/lavilo-webdesign-blog-can-an-expensive-website-template-make-up-for-low-quality-photos-4x6.png Blog - Can an Expensive Website Template Make up for Low-Quality Photos? What strong brands do exceptionally well is to align all of their communication channels with their brand's set of visual and verbal design choices. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/e63bc01a-6385-4d57-b2c0-e41521664f10/lavilo-webdesign-blog-how-to-build-a-strong-brand-fb.png Blog - Can an Expensive Website Template Make up for Low-Quality Photos? - Make it stand out How to Build a Strong Brand: Strong brands have mastered three crucial steps: brand coherence, consistency, and authenticity. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/45c1436b-5835-4d85-a437-fce808af9f39/lavilo-webdesign-blog-three-branding-secrets-fb.png Blog - Can an Expensive Website Template Make up for Low-Quality Photos? - Make it stand out 3 Branding Secrets: Highly creative, excessively unique, or overly beautiful brand design elements can sometimes be too complex to use in real life. For a brand to reach its full potential, you need to embrace three secrets. https://lavilo-webdesign.com/blog/invest-in-your-employees-10-dos-and-5-donts monthly 0.5 2023-07-05 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/716d9d78-5808-48ad-a5ce-e3f4388a1f9f/lavilo-webdesign-blog-the-one-trait-many-successful-entrepreneurs-share-fb.png Blog - Invest in Your Employees - 10 Dos and 5 Don'ts - Make it stand out The One Trait Many Successful Entrepreneurs Share: Successful companies are very disciplined in getting their ideas implemented. These tips show how. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/66da8407-2205-4b8f-9dd3-98644428aee6/lavilo-webdesign-blog-invest-in-your-employees-4x6.jpg Blog - Invest in Your Employees - 10 Dos and 5 Don'ts It is a blessing to be surrounded by creative and motivated team members. But it is also a big responsibility. https://lavilo-webdesign.com/blog/focus-on-your-target-customers-when-designing-a-website monthly 0.5 2023-07-05 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/89111e3c-4e20-4297-9e84-1273bffc06ef/lavilo-webdesign-blog-what-if-an-online-store-doesnt-work-for-your-business-fb.png Blog - Focus on Your Target Customers When Designing a Website - Make it stand out What If an Online Store Doesn’t Work for Your Business: Client management software can help small businesses to succeed online. Here is how. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/1c2d6b12-7fb6-496c-ae85-b81afb5bd1ad/lavilo-webdesign-blog-what-is-a-brand-compass-fb.png Blog - Focus on Your Target Customers When Designing a Website - Make it stand out What Is a Brand Compass and Why Your Business Should Have One: A brand compass is a crucial tool to anchor your brand decisions and ensure coherence across all brand elements. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/1555bffd-efe0-46ad-9e5c-c9945134309b/lavilo-webdesign-blog-how-to-think-about-logos-fb.png Blog - Focus on Your Target Customers When Designing a Website - Make it stand out How to Think About Logos: Logos are intrinsically linked to the brands they identify and help shape how these brands are perceived by those who interact with them. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/0cbc2e47-e9bc-4f65-8dbb-8e7d71f4a01d/lavilo-webdesign-blog-brand-promise-fb.png Blog - Focus on Your Target Customers When Designing a Website - Make it stand out What Is Your Brand Promise? Like a solemn pledge you take, a brand promise commits your company to deliver on this promise every single time. Follow these three steps to create a compelling brand promise. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/0b0bf2ce-e4e4-45cc-912f-a957a18dfdae/lavilo-webdesign-blog-visual-brand-identity-308852363-fb.png Blog - Focus on Your Target Customers When Designing a Website - Make it stand out Why Your Visual Brand Identity Matters: Use different visual design elements to create a website with a memorable signature look — a unique visual brand identity. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/5a9e05dc-0df1-43f3-8bc7-c95c697fb746/lavilo-webdesign-blog-focus-on-your-target-customers-when-designing-a-website-4x6.png Blog - Focus on Your Target Customers When Designing a Website A website is a channel through which your brand engages with existing and prospective customers. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/224e955f-5cc6-4280-9f15-9955955425d5/lavilo-webdesign-blog-5-reasons-why-you-should-strengthen-your-brand-personality-fb.png Blog - Focus on Your Target Customers When Designing a Website - Make it stand out 5 Reasons Why You Should Strengthen Your Brand Personality: Investing in your brand personality could lead to a much stronger brand, increasing the value premium customers are ready to pay for your products and services. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/1c1b97eb-88c2-449f-b8a5-1518698bedca/lavilo-webdesign-blog-why-you-should-avoid-intricate-logos-fb.png Blog - Focus on Your Target Customers When Designing a Website - Make it stand out Why You Should Avoid Intricate Logos: Intricate logos can become unrecognizable when you scale them down. Before you start designing logo, think about the many ways you could use it, such as in social media, on your website, or as a printed banner. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/48decc50-b3c8-478f-8bed-15b87d28c68a/lavilo-web-design-blog-9-in-10-people-buy-from-brands-they-follow-on-social-media-fb.png Blog - Focus on Your Target Customers When Designing a Website - Make it stand out 9 in 10 People Buy From Brands They Follow on Social Media: If your business is not visible on social media, chances are you will miss a significant opportunity to draw attention to your brand and increase brand awareness and brand loyalty. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/737f0e34-e603-48fc-80f4-9fbb2a9f2161/lavilo-webdesign-blog-is-your-business-a-good-fit-for-social-media-fb.png Blog - Focus on Your Target Customers When Designing a Website - Make it stand out Is Your Business a Good Fit for Social Media? Creating a steady flow of social media posts is easier for many retailers. Before you begin, consider these aspects that drive user engagement. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/096c5a42-4cf1-4904-a685-0286e1ea9576/lavilo-webdesign-marketing-hub+square-fb-01.jpg Blog - Focus on Your Target Customers When Designing a Website - Make it stand out Turn Your Website Into a Powerful Marketing Hub: If your website doesn’t play an important role in your marketing strategy yet, consider turning it into a powerful marketing hub for your social media posts and newsletters. https://lavilo-webdesign.com/blog/why-you-should-know-your-customer-retention-rate monthly 0.5 2023-07-12 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/8a3c823f-5279-47ff-86f3-7ea9312ec02e/lavilo-webdesign-blog-what-is-customer-lifetime-value-and-why-you-should-embrace-it-fb.png Blog - Why You Should Know Your Customer Retention Rate - Make it stand out What Is Customer Lifetime Value and Why Small Businesses Should Embrace It: Customer Lifetime Value (CLV) is a powerful marketing concept. Embracing it can be game-changing for small businesses. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/8efbf3cd-7760-4a7e-b5dd-33e1eeaf4d8d/lavilo-webdesign-blog-why-you-should-know-your-customer-retention-rate-4x6.png Blog - Why You Should Know Your Customer Retention Rate The opposite of the customer retention rate is the customer churn rate. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/ed3a9442-0f9b-4b53-a46d-db7a292144e6/lavilo-webdesign-blog-word-of-mouth-marketing-fb.png Blog - Why You Should Know Your Customer Retention Rate - Make it stand out Word-of-Mouth Marketing: Word-of-mouth marketing is inexpensive but can be very effective, two attributes that make it perfect for small businesses. https://lavilo-webdesign.com/blog/avoid-this-common-mistake-extrapolation monthly 0.5 2023-07-12 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/a43d8dcd-b9bb-4898-9a6f-7597262800a6/lavilo-webdesign-blog-why-margins-matter-more-than-revenues-108118416-fb.png Blog - Avoid This Common Mistake: Extrapolation - Make it stand out Why Margins Matter More Than Revenues: High-revenue orders tend to be more complex and therefore require additional staff to deal with problems as soon as they arise, reducing their profitability. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/7628e9d7-2c24-4acb-8776-df3622eabe8c/lavilo-webdesign-blog-avoid-this-common-mistake-extrapolation-4x6.png Blog - Avoid This Common Mistake: Extrapolation Business leaders often extrapolate past trends into the future. But what if next year will be very different from past years? https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/b9673cd6-e934-4be2-84a4-767872626519/lavilo-webdesign-blog-do-you-need-a-business-plan-fb.png Blog - Avoid This Common Mistake: Extrapolation - Make it stand out Do You Need a Business Plan? A business plan aligns your dreams with your financial means and company goals. But this is not the most important reason you should develop one. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/7bbe6e56-625d-43bf-9b0a-5bf2c6a712a5/lavilo-webdesign-cost-cutting-is-not-a-growth-strategy-fb%401.5.png Blog - Avoid This Common Mistake: Extrapolation - Make it stand out Cost Cutting Is Not a Growth Strategy: Cutting costs can inadvertently make your profitability problem worse. https://lavilo-webdesign.com/blog/cost-cutting-is-not-a-growth-strategy monthly 0.5 2023-07-12 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/afb4e1f0-e603-47b6-aa7b-3f28e4eec18a/lavilo-webdesign-blog-do-you-still-ask-your-customers-to-print-sign-and-scan-a-contract-fb.png Blog - Cost-Cutting Is Not a Growth Strategy - Make it stand out Do You Still Ask Your Customers to Print, Sign, and Scan a Contract? If your processes are not smartphone-optimized, appealing to customers will become increasingly challenging. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/3a6bfd69-e3e1-45f5-a8d1-0ed607df9722/lavilo-webdesign-blog-client-management-software-fb.png Blog - Cost-Cutting Is Not a Growth Strategy - Make it stand out How Client Management Software Can Increase Your Productivity: Client management software is often industry-specific and offers many time-saving advantages that could increase your productivity and bring your business to the next level. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/722c7560-3bb8-413d-9634-801026877c69/lavilo-webdesign-cost-cutting-is-not-a-growth-strategy-4x6.jpg Blog - Cost-Cutting Is Not a Growth Strategy Instead of cutting your cost structure too far and too deep and putting your company at risk, think about strategies to increase your revenues. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/67840ce0-2134-4dee-a9df-dc135744e0ab/lavilo-webdesign-blog-9-cost-saving-tips-for-leaner-times-fb.png Blog - Cost-Cutting Is Not a Growth Strategy - Make it stand out 9 Cost-Saving Tips for Leaner Times: "A penny saved is a penny earned." — These 9 cost-saving tips can improve your cost structure. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/227edd4d-f66c-4607-bb53-031e35500fda/lavilo-webdesign-blog-5-tips-to-recession-proof-your-business-fb.png Blog - Cost-Cutting Is Not a Growth Strategy - Make it stand out 5 Tips to Recession Proof Your Business: Companies usually do not fail because they lack innovative ideas but because they run out of cash. These 5 tips can help preserve your cash in a recession. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/45ebad2d-7ab7-46fe-8183-26160b50b3ba/lavilo-webdesign-blog-why-you-should-control-your-expenses-fb.png Blog - Cost-Cutting Is Not a Growth Strategy - Make it stand out Why You Should Control Your Expenses: It takes time and money to categorize and track each expense item every month, but the benefits to your business can be immense and far outweigh the effort. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/afe630be-6484-415b-b2e2-b9f9dc4babdd/lavilo-webdesign-blog-why-you-should-digitize-your-workflow-fb.png Blog - Cost-Cutting Is Not a Growth Strategy - Make it stand out Why You Should Digitize Your Workflow: A digitized and integrated workflow has many advantages. Above all, they make it easier to do business with you and thus save you and your customers a lot of time. https://lavilo-webdesign.com/blog/do-you-still-ask-your-customers-to-print-sign-and-scan-a-contract monthly 0.5 2023-07-12 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/494f49e8-c8f6-406c-b18a-61f60068932a/lavilo-webdesign-blog-how-to-work-with-cloud-storage-fb.png Blog - Do You Still Ask Your Customers to Print, Sign, and Scan a Contract? - Make it stand out How to Work With Cloud Storage: Cloud storage can mean many different things. As a content cloud, cloud storage can significantly increase your productivity and stimulate effective collaboration within your team, provided you change how you work. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/3cb0f524-1c5c-4681-931d-26706f52b601/lavilo-webdesign-blog-do-you-still-ask-your-customers-to-print-sign-and-scan-a-contract-4x6.png Blog - Do You Still Ask Your Customers to Print, Sign, and Scan a Contract? Client-management software solutions for small businesses simplify your customer interactions and improve your efficiency at the same time. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/842103eb-7ef8-48f5-9643-2144ddc77e56/lavilo-webdesign-blog-client-management-software-fb.png Blog - Do You Still Ask Your Customers to Print, Sign, and Scan a Contract? - Make it stand out How Client Management Software Can Increase Your Productivity: Client management software is often industry-specific and offers many time-saving advantages that could increase your productivity and bring your business to the next level. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/c3cf7961-17ef-4309-be18-02107f9ee283/lavilo-webdesign-blog-why-you-should-digitize-your-workflow-fb.png Blog - Do You Still Ask Your Customers to Print, Sign, and Scan a Contract? - Make it stand out Why You Should Digitize Your Workflow: A digitized and integrated workflow has many advantages. Above all, they make it easier to do business with you and thus save you and your customers a lot of time. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/ef8d0d53-6f9b-4165-a75e-9ddb9c642720/lavilo-webdesign-blog-sales-funnel-fb.png Blog - Do You Still Ask Your Customers to Print, Sign, and Scan a Contract? - Make it stand out Why You Should Use a Sales Funnel: Better planning is one of the many benefits of using the sales funnel methodology as it significantly increases visibility into the sales pipeline in a structured way. https://lavilo-webdesign.com/blog/how-discounts-can-make-your-business-more-efficient monthly 0.5 2023-07-12 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/ec45d766-275b-4605-a04d-5d4fe9163962/lavilo-webdesign-blog-how-discounts-can-make-your-business-more-efficient-4x6.png Blog - How Discounts Can Make Your Business More Efficient Letting customers participate in your productivity improvements can motivate them to make behavioral changes that reduce your costs. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/01ebbd1a-b01b-4481-8d34-9e9923595d93/lavilo-webdesign-why-discounting-could-cost-you-more-than-you-gain-fb.png Blog - How Discounts Can Make Your Business More Efficient - Make it stand out When Discounting Your Products Could Cost You Money: Many businesses discount their products and services to boost sales. But do they also make more profit? https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/00f694cc-115c-484c-a9e8-eabc2a0b149f/lavilo-webdesign-blog-reward-loyal-customers-without-spending-anything-fb.png Blog - How Discounts Can Make Your Business More Efficient - Make it stand out Reward Loyal Customers Without Spending Anything: Discounts are the most expensive way to thank your loyal customers. Instead, consider rewards that are very effective but do not cost you anything. Here are 10 ideas. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/c59e3643-5e86-4a43-9121-a8e57c7f079d/lavilo-webdesign-blog-9-cost-saving-tips-for-leaner-times-fb.png Blog - How Discounts Can Make Your Business More Efficient - Make it stand out 9 Cost-Saving Tips for Leaner Times: "A penny saved is a penny earned." — These 9 cost-saving tips can improve your cost structure. https://lavilo-webdesign.com/blog/why-margins-matter-more-than-revenues monthly 0.5 2023-05-04 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/82598fb2-0899-4fe5-b996-c93371d25e3a/lavilo-webdesign-blog-why-margins-matter-more-than-revenues-108118416-4x6.jpg Blog - Why Margins Matter More Than Revenues Low-revenue-high-margin opportunities can be more valuable than high-revenue-low-margin orders. https://lavilo-webdesign.com/blog/imagine-thieves-stealing-your-business-iphone monthly 0.5 2023-04-27 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/79e94206-7c21-48e4-ad3c-126214375d52/lavilo-webdesign-blog-imagine-thieves-stealing-your-business-iphone-4x6.jpg Blog - Imagine Thieves Stealing Your Business iPhone Once the thief has gotten past your iPhone's Lock Screen by entering your four-to-six-digit passcode, they'll have access to all the apps on your phone, including email, iMessage, and banking apps. https://lavilo-webdesign.com/blog/why-you-should-avoid-intricate-logos monthly 0.5 2023-07-12 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/2a82ede0-d53d-4414-9edc-eb1600ff74c4/lavilo-webdesign-blog-why-you-should-avoid-intricate-logos-4x6.png Blog - Why You Should Avoid Intricate Logos Intricate logos might look great on a website or a banner. But when you shrink them into a tiny favicon or stitch them onto a t-shirt, they often lose their shape and become unrecognizable. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/9d47e5a4-9b24-4c75-b542-e24d24f45e98/lavilo-webdesign-blog-how-to-think-about-logos-fb.png Blog - Why You Should Avoid Intricate Logos - Make it stand out How to Think About Logos: Logos are intrinsically linked to the brands they identify and help shape how these brands are perceived by those who interact with them. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/0c2f1852-a2fe-4710-b9ae-4746c8c347ff/lavilo-webdesign-blog-what-is-a-brand-compass-fb.png Blog - Why You Should Avoid Intricate Logos - Make it stand out What Is a Brand Compass and Why Your Business Should Have One: A brand compass is a crucial tool to anchor your brand decisions and ensure coherence across all brand elements. https://lavilo-webdesign.com/blog/5-signs-your-business-could-be-in-trouble monthly 0.5 2025-05-01 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/7c2491db-ac0f-43d8-a6a9-9cf2f762823f/lavilo-webdesign-blog-the-job-often-goes-to-the-first-to-respond-fb.png Blog - 5 Signs Your Business Could Be in Trouble - Make it stand out The Job Often Goes to the First to Respond: Responding to inquiries consistently in a short timeframe requires more than will. It requires a secret enabler in the background: a digitized workflow. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/c27e3406-bbd1-483a-8661-ac6600f830a1/lavilo-webdesign-blog-5-reasons-why-knowing-your-profit-is-crucial-for-your-companys-success-fb.png Blog - 5 Signs Your Business Could Be in Trouble - Make it stand out 5 Reasons Why Knowing Your Profit Is Crucial for Your Company’s Success: Profit is the most straightforward metric that will bring financial transparency to your business and allow you to uncover long-hidden underperformance. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/8eed552b-7c4b-4e14-8df6-f5ed61d9bd57/lavilo-webdesign-blog-how-to-create-proposals-faster-fb.jpg Blog - 5 Signs Your Business Could Be in Trouble - Make it stand out How to Create Proposals Faster: Using standardized components can significantly reduce the time spent creating proposals. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/6993e9d3-17cd-40b3-8b63-92ac04366ac1/lavilo-webdesign-blog-5-signs-your-business-could-be-in-trouble-4x6.png Blog - 5 Signs Your Business Could Be in Trouble When a company starts losing the wrong customers, the ones who make up the bulk of its profits, and is having a hard time replacing them, the owner might want to figure out why. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/14b5d19b-a5c8-4eef-a653-39ced065d4c6/lavilo-webdesign-blog-how-much-should-you-pay-yourself-as-small-business-owner-fb.png Blog - 5 Signs Your Business Could Be in Trouble - Make it stand out How Much Should You Pay Yourself as a Small Business Owner? The free-cash-flow method can help estimate the amount of money you are safe to take out of your business. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/1f681880-27b4-45e1-9a79-109f1332ab16/lavilo-webdesign-blog-how-long-should-it-take-you-to-respond-to-an-inquiry-fb.png Blog - 5 Signs Your Business Could Be in Trouble - Make it stand out How Long Should It Take You to Respond to an Inquiry? Try to respond to inquiries by the next morning. If that's challenging for your business, customer relationship software could give you the necessary productivity boost. https://lavilo-webdesign.com/blog/9-in-10-people-buy-from-brands-they-follow-on-social-media monthly 0.5 2024-10-04 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/52bc6de9-6ee3-41ae-9471-c523e95fb175/lavilo-web-design-blog-9-in-10-people-buy-from-brands-they-follow-on-social-media-4x6.jpg Blog - 9 in 10 People Buy From Brands They Follow on Social Media The more quality content you post, the more your audience will engage with your posts through likes, comments, and shares. https://lavilo-webdesign.com/blog/a-website-needs-to-be-more-than-just-look-great monthly 0.5 2023-07-12 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/89db55d7-67a7-46ab-835e-e01551c95602/lavilo-webdesign-blog-dont-stress-over-which-shopify-theme-to-choose-fb.png Blog - A Website Needs to Be More Than Just Look Great - Make it stand out Don’t Stress Over Which Shopify Theme to Choose! Choosing the right Shopify Theme is less critical than you might think. The theme is only one of seven elements that give your online store its signature look. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/09eb789d-1181-4628-8d9e-4e201a24e5b2/lavilo-webdesign-blog-did-you-overcustomize-your-squarespace-website-fb.png Blog - A Website Needs to Be More Than Just Look Great - Make it stand out Did You Over-Customize Your Squarespace Website? With Squarespace, you can build a stunningly looking, future-proof website without knowing HTML, CSS, or JavaScript, as long as your website design doesn't get too complex. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/67e355c5-c9fa-496d-85c7-6b2c1685b30e/lavilo-webdesign-blog-how-to-write-copy-for-the-web-fb.png Blog - A Website Needs to Be More Than Just Look Great - Make it stand out How to Write Copy for the Web: Writing for the web has a lot to do with making it easier for visitors to scan your webpage. These 5 principles increase your chances that visitors will find your content engaging and decide to read the full text. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/a24beaa4-c6ae-48ed-8b19-d3c8822f334d/lavilo-webdesign-blog-website-maintenance-fb.png Blog - A Website Needs to Be More Than Just Look Great - Make it stand out How Much Maintenance Does Your Website Need? A website with up-to-date and informative content appeals to many visitors. Here are a few things to consider when creating your website maintenance plan. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/0af4ecab-87c8-4c2d-bb66-0b7919f75a3b/lavilo-webdesign-blog-can-an-expensive-website-template-make-up-for-low-quality-photos-fb.png Blog - A Website Needs to Be More Than Just Look Great - Make it stand out Can an Expensive Website Template Make up for Low-Quality Photos? The effectiveness of your website's brand storytelling depends on how much your layout, visuals, and texts are balanced. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/e2c0417a-0156-481e-9c7c-5c4114c7a1a0/lavilo-webdesign-blog-a-website-needs-to-be-more-than-just-look-great-395324281-4x6.jpg Blog - A Website Needs to Be More Than Just Look Great Generally, owners of websites give too much importance to the layout. https://lavilo-webdesign.com/blog/do-you-have-an-entrepreneurial-mindset monthly 0.5 2023-04-27 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/eae1256c-9eec-4fcd-87b7-184feeca11c3/lavilo-webdesign-blog-do-you-have-an-entrepreneurial-mindset-271211471-4x6.jpg Blog - Do You Have an Entrepreneurial Mindset? What makes entrepreneurs unique is not so much their intellectual brilliance but their unwavering confidence that what they are working on will eventually be successful. https://lavilo-webdesign.com/blog/what-is-brand-to-brand-collaboration-9-tips-to-help-you-succeed monthly 0.5 2023-03-26 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/80505361-efb9-40a8-8f05-f7d925615281/lavilo-webdesign-blog-brand-to-brand-collaboration-542858704-4x6.jpg Blog - What Is Brand-to-Brand Collaboration? 9 Tips to Help You Succeed The better the match between both brands, the easier it will be to collaborate, even if it's only for a short time at first. https://lavilo-webdesign.com/blog/icloud-photo-library-or-icloud-drive-for-long-term-storage-of-your-photos monthly 0.5 2023-04-24 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/7de6eb79-4aab-4d11-9224-5ce96a3f4ff7/lavilo-webdesign-blog-icloud-photo-library-or-icloud-drive-4x6.jpg Blog - iCloud Photo Library or iCloud Drive for Long-Term Storage of Your Photos? With iCloud Photo Library, accidentally deleting pictures on one device will automatically remove them from all other devices. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/01528a1f-df2a-400c-80c0-7a54efb977cb/lavilo-webdesign-icloud-photo-library-or-icloud-drive-choosing-location.png Blog - iCloud Photo Library or iCloud Drive for Long-Term Storage of Your Photos? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/766cb7aa-859b-44a5-b882-ef4e514cc0e6/lavilo-webdesign-icloud-photo-library-or-icloud-drive-selecting-photo.png Blog - iCloud Photo Library or iCloud Drive for Long-Term Storage of Your Photos? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/b50ff29c-d386-4120-ada1-d5aa528746b9/lavilo-webdesign-icloud-photo-library-or-icloud-drive-other-services.png Blog - iCloud Photo Library or iCloud Drive for Long-Term Storage of Your Photos? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/a204a0d7-e77f-4bca-b2b4-76f511683d1a/lavilo-webdesign-icloud-photo-library-or-icloud-drive-accessing-icloud-drive.png Blog - iCloud Photo Library or iCloud Drive for Long-Term Storage of Your Photos? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/517e4801-886a-4d9c-b114-65cc7a1a01d4/lavilo-webdesign-icloud-photo-library-or-icloud-drive-setting-up-icloud-drive.png Blog - iCloud Photo Library or iCloud Drive for Long-Term Storage of Your Photos? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/96492dee-486f-407e-af1d-109ec7b0ad19/lavilo-webdesign-icloud-photo-library-or-icloud-drive-saving-photo.png Blog - iCloud Photo Library or iCloud Drive for Long-Term Storage of Your Photos? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://lavilo-webdesign.com/blog/5-areas-where-a-business-coach-can-add-value monthly 0.5 2023-09-11 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/0daf39f5-9c17-4e77-9000-dcb57d1240a0/lavilo-webdesign-blog-5-areas-where-a-business-coach-can-add-value-316415804.jpg Blog - 5 Areas Where a Business Coach Can Add Value Providing better products and services is only one of many skills required to run a company successfully. https://lavilo-webdesign.com/blog/how-to-take-iphone-photos-in-proraw monthly 0.5 2023-04-24 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/13ee5f45-2c51-446b-8589-30234fee9dd5/lavilo-webdesign-how-to-talke-iphone-photos-in-pro-raw-pro-raw.png Blog - How to Take iPhone Photos in ProRAW - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/7f423706-841f-41f2-94db-06641b197e4a/lavilo-webdesign-how-to-talke-iphone-photos-in-pro-raw-pro-raw-resolution.png Blog - How to Take iPhone Photos in ProRAW - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/429d0f39-6d5a-4acc-a04d-7061606c8c11/lavilo-webdesign-blog-how-to-take-iphone-photos-in-pro-raw-4x6.jpg Blog - How to Take iPhone Photos in ProRAW If you have an iPhone 12 Pro with iOS 14.3 or newer, you can capture iPhone photos in ProRAW. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/69e792ac-49cb-4970-a3c0-189543c8ce3f/lavilo-webdesign-how-to-talke-iphone-photos-in-pro-raw-camera-app.png Blog - How to Take iPhone Photos in ProRAW - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://lavilo-webdesign.com/blog/how-much-should-you-pay-yourself-as-a-small-business-owner monthly 0.5 2024-12-07 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/c54ef751-7a12-4ac1-82e8-7bc58f37faef/lavilo-webdesign-blog-how-much-should-you-pay-yourself-as-small-business-owner-4x6.png Blog - How Much Should You Pay Yourself as a Small Business Owner Many small business owners face the dilemma of taking money out of their company to pay themselves or leaving it for future growth. The free-cash-flow method helps you do both. https://lavilo-webdesign.com/blog/why-you-should-not-use-a-built-in-domain-for-your-business-website monthly 0.5 2023-04-27 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/40a1bdd7-543a-49a9-b7fa-0668e19e4bab/lavilo-webdesign-blog-why-you-shouldnt-use-built-in-domain-names-4x6.png Blog - Why You Should Not Use a Built-In Domain for Your Business Website If you use a built-in domain, the link the search engines have stored is permanently tied to your website host. https://lavilo-webdesign.com/blog/why-an-expensive-camera-alone-wont-get-you-great-pictures-on-social-media monthly 0.5 2025-05-01 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/b9798aa6-a4ca-4a7e-929d-e026dd137df1/lasting-impressions-exterior-addition-with-fireplace-outside-view.jpg Blog - Why an Expensive Camera Alone Won't Get You Great Pictures on Social Media - Make it stand out Final image is courtesy of Lasting Impressions Home Solutions. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/43014846-e245-44af-98bd-4ffb7f5de6c5/simply-bougie-luxury-picnics-original-IMG_1757.jpg Blog - Why an Expensive Camera Alone Won't Get You Great Pictures on Social Media - Make it stand out Original, unretouched photo taken with an iPhone 14 Pro Max. The latest iPhone models have a good enough resolution to professionally retouch them. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/eb9c6bb9-51d2-45a7-9c31-3487f0449f20/uptown-tea-shop-gift-sets-winter-_DSC6689-1-final-4x6.jpg Blog - Why an Expensive Camera Alone Won't Get You Great Pictures on Social Media On social media, great promotional images must be aesthetically pleasing to the viewer's eye and, at the same time, authentic to the brand they promote. — Image is courtesy of Uptown Tea Shop. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/02ac0230-8639-4315-80f9-f1f7fca349cd/uptown-tea-shop-DSC6689-2.jpg Blog - Why an Expensive Camera Alone Won't Get You Great Pictures on Social Media - Make it stand out Original, unretouched studio photo taken with a Nikon D810 and Zeiss Otus 85mm lens. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/9645bd0b-0f9d-46b6-85ff-11d1f3490755/simply-bougie-luxury-picnics-original-IMG_2772.jpg Blog - Why an Expensive Camera Alone Won't Get You Great Pictures on Social Media - Make it stand out Original, unretouched photo taken with an iPhone XR. Even older iPhone models have very good cameras. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/fa851c31-ae90-45f6-8ae2-cd475f14bfe4/simply-bougie-luxury-picnics-chicnic-package-IMG_2772-5x7.jpg Blog - Why an Expensive Camera Alone Won't Get You Great Pictures on Social Media - Make it stand out Final image is courtesy of Simply Bougie Luxury Picnics. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/90a2bbec-5f1d-4ae6-8661-b9401c792746/simply-bougie-luxury-picnics-get-together-package-IMG_2870-4x6.jpg Blog - Why an Expensive Camera Alone Won't Get You Great Pictures on Social Media - Make it stand out Final image is courtesy of Simply Bougie Luxury Picnics. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/0240c748-4e0e-49de-bafd-e4a1b59828c1/simply-bougie-luxury-picnics-fireside-romance-IMG_1757.jpg Blog - Why an Expensive Camera Alone Won't Get You Great Pictures on Social Media - Make it stand out Final image is courtesy of Simply Bougie Luxury Picnics. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/c1a0cefa-89d1-4166-8a93-4505d83c226f/lasting-impressions-marvin-1_B_3786.jpg Blog - Why an Expensive Camera Alone Won't Get You Great Pictures on Social Media - Make it stand out Original, unretouched photo taken with a Hasselblad X1D-50c and XCD 45mm lens. When shooting on location, the conditions are often not ideal. However, overcast days offer the most flexibility in post-production. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/8ec05309-7d1f-4d3c-8daf-dfe04c7942a9/simply-bougie-luxury-picnics-setupIMG_2870.jpg Blog - Why an Expensive Camera Alone Won't Get You Great Pictures on Social Media - Make it stand out Original, unretouched photo taken with an iPhone XR. https://lavilo-webdesign.com/blog/your-company-is-growing-fast-7-tips-on-how-to-keep-growing monthly 0.5 2025-05-01 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/8872fc4f-347b-4ce4-845b-176cf4693321/lavilo-webdesign-blog-invest-in-your-employees-fb.jpg Blog - Your Company Is Growing Fast. 7 Tips on How to Keep Growing - Make it stand out Invest in Your Employees: To create a high-performance work culture, you should follow 10 dos and avoid 5 don'ts. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/b10f608d-2e0c-44be-aa55-4b3551b42b79/lavilo-webdesign-blog-how-do-you-stay-in-contact-with-your-past-customers-fb.png Blog - Your Company Is Growing Fast. 7 Tips on How to Keep Growing - Make it stand out How Do You Stay in Contact With Your Past Customers? Keeping in touch with your past customers can be as simple as emailing them a regular newsletter with promotions, event invitations, or valuable tips. But you have several other options. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/0ba14caa-9cf9-4fb4-bca1-8225a101f715/lavilo-webdesign-blog-software-selection-fb.png Blog - Your Company Is Growing Fast. 7 Tips on How to Keep Growing - Make it stand out 7 Criteria for Selecting Software: Consider these 7 criteria the next time you select new software or an app. They could make your decision more future-proof, saving you time and money. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/b88f8bc8-ac62-4ea7-aaaf-94fa086cc6e1/lavilo-webdesign-blog-reward-loyal-customers-without-spending-anything-fb.png Blog - Your Company Is Growing Fast. 7 Tips on How to Keep Growing - Make it stand out Reward Loyal Customers Without Spending Anything! Discounts are the most expensive way to thank your loyal customers. Instead, consider rewards that are very effective but do not cost you anything. Here are 10 ideas. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/a1965262-c212-4a75-a162-964e4319cf81/lavilo-webdesign-blog-dont-be-afraid-of-your-finances.png Blog - Your Company Is Growing Fast. 7 Tips on How to Keep Growing - Make it stand out Don’t Be Afraid of Your Finances: If you are afraid of your finances or get quickly bored looking at them, here is why you should embrace them. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/e916daa0-cb5a-44d7-8366-2bcd3842ee63/lavilo-webdesign-blog-why-margins-matter-more-than-revenues-108118416-fb.png Blog - Your Company Is Growing Fast. 7 Tips on How to Keep Growing - Make it stand out Why Margins Matter More Than Revenues: High-revenue orders tend to be more complex and therefore require additional staff to deal with problems as soon as they arise, reducing their profitability. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/00a21597-094c-4fee-a6e0-837d334b7160/lavilo-webdesign-blog-why-should-rethink-your-social-media-strategy-fb.png Blog - Your Company Is Growing Fast. 7 Tips on How to Keep Growing - Make it stand out Why You Should Rethink Your Social Media Strategy: Success as a business on social media requires a long-term commitment to post high-quality content daily. But your target audience also needs to be familiar with the type of products and services you offer. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/f0ec045d-09ec-4a7c-a6db-25380e614e0a/lavilo-webdesign-blog-your-company-is-growing-fast-7-tips-on-how-to-keep-growing-4x6.png Blog - Your Company Is Growing Fast. 7 Tips on How to Keep Growing Documented processes and an efficient, scalable workflow are indispensable prerequisites for growth. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/c27e3406-bbd1-483a-8661-ac6600f830a1/lavilo-webdesign-blog-5-reasons-why-knowing-your-profit-is-crucial-for-your-companys-success-fb.png Blog - Your Company Is Growing Fast. 7 Tips on How to Keep Growing - Make it stand out 5 Reasons Why Knowing Your Profit Is Crucial for Your Company’s Success: Profit is the most straightforward metric that will bring financial transparency to your business and allow you to uncover long-hidden underperformance. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/2a8203b7-0ee1-4f84-a44c-f6b27037a423/lavilo-webdesign-how-shopify-pos-can-simplify-your-business-fb2.png Blog - Your Company Is Growing Fast. 7 Tips on How to Keep Growing - Make it stand out How Shopify POS Can Simplify Your Business: Shopify POS is an application for your smartphone or tablet that allows you to run your physical store on the same platform as your online Shopify store saving you time and money. https://lavilo-webdesign.com/blog/what-is-return-on-ad-spend-roas-and-how-to-use-it monthly 0.5 2024-04-27 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/97e33003-21b8-49d3-853c-0105f916bab5/lavilo-webdesign-blog-what-is-return-on-ad-spend-and-how-to-use-it-4x6.png Blog - What Is Return on Ad Spend (ROAS) and How to Use It? ROAS (return on ad spend) is a performance ratio that measures how much revenue you get from $1 in ad spending. https://lavilo-webdesign.com/blog/the-job-often-goes-to-the-first-to-respond monthly 0.5 2023-07-17 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/91183ac0-72da-418e-b5a4-a63bc82afa8c/lavilo-webdesign-blog-the-job-often-goes-to-the-first-to-respond-4x6.png Blog - The Job Often Goes to the First to Respond When you receive a customer inquiry, your competitor likely got it too. So the clock is ticking. Whoever responds first often has an advantage and has a good chance of winning the job. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/5ab17714-5967-472c-98f0-08ccf362a7c1/lavilo-webdesign-blog-why-you-should-digitize-your-workflow-fb.png Blog - The Job Often Goes to the First to Respond - Make it stand out Why You Should Digitize Your Workflow: A digitized and integrated workflow has many advantages. Above all, they make it easier to do business with you and thus save you and your customers a lot of time. https://lavilo-webdesign.com/blog/why-you-should-rethink-your-social-media-strategy monthly 0.5 2023-07-13 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/338a0d45-94ee-460a-a024-f331e597134f/lavilo-webdesign-blog-why-should-rethink-your-social-media-strategy-4x6.png Blog - Why You Should Rethink Your Social Media Strategy When posting on social media as a business, you need to remember that your brand posts not you. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/af22c8dd-1bde-4002-87e3-bc47c8c713d4/lavilo-webdesign-blog-is-your-business-a-good-fit-for-social-media-fb.png Blog - Why You Should Rethink Your Social Media Strategy - Make it stand out Is Your Business a Good Fit for Social Media? Creating a steady flow of social media posts is easier for many retailers. Before you begin, consider these aspects that drive user engagement. https://lavilo-webdesign.com/blog/how-to-write-copy-for-the-web monthly 0.5 2024-06-25 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/f9f1b503-8a20-46c8-b736-1e15de79124c/lavilo-webdesign-blog-how-to-write-copy-for-the-web-4x6.png Blog - How to Write Copy for the Web Today's internet users scan the content of a web page before committing their time to read it. https://lavilo-webdesign.com/blog/what-is-a-website-referrer monthly 0.5 2022-12-19 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/d64c1777-c78e-494e-acd0-f039961a6b76/lavilo-webdesign-blog-what-is-a-website-referrer-4x6.png Blog - What Is a Website Referrer? Referrer is the site where a request to a specific web page originates. https://lavilo-webdesign.com/blog/why-buy-more-save-more-can-be-sound-business-advice monthly 0.5 2023-07-13 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/357e0862-5b8f-45c5-9e35-71d6ba7c9f9f/lavilo-webdesign-blog-why-buy-more-save-more-can-be-sound-business-advice-441404766-4x6.jpg Blog - Why Buy-More-Save-More Could Be Sound Business Advice Even if your yearly purchases stay the same, some companies offer a volume discount and free delivery as soon as your order exceeds a specific threshold. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/ae68daf0-f71b-48c4-98da-8ffb25020bd0/lavilo-webdesign-blog-9-cost-saving-tips-for-leaner-times-fb.png Blog - Why Buy-More-Save-More Could Be Sound Business Advice - Make it stand out 9 Cost-Saving Tips for Leaner Times: "A penny saved is a penny earned." — These 9 cost-saving tips can improve your cost structure. https://lavilo-webdesign.com/blog/is-your-business-a-good-fit-for-social-media monthly 0.5 2023-10-23 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/09592f97-a7e0-4d4f-86e1-2f18f5f35273/uptown-tea-shop-gift-sets-winter-_DSC6689-1-final-fb.jpg Blog - Is Your Business a Good Fit for Social Media? - Make it stand out Why an Expensive Camera Alone Won't Get You Great Pictures on Social Media: If you primarily need pictures for social media, you can have your own smartphone photos professionally retouched and save yourself the investment in an expensive camera. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/5cb577de-5d6e-4749-acf8-1ae13f559abd/lavilo-webdesign-blog-why-you-should-retouch-your-iphone-photos-IMG_0179-fb.jpg Blog - Is Your Business a Good Fit for Social Media? - Make it stand out Why You Should Retouch Your iPhone Photos: Photos taken with the latest iPhone Pro models can be worth getting professionally retouched. These three criteria will tell you if you should do it. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/577f5692-bba2-4fda-920f-dbd927e3f02c/lavilo-webdesign-blog-is-your-business-a-good-fit-for-social-media-4x6.png Blog - Is Your Business a Good Fit for Social Media? Creating high-quality on-brand posts with bite-sized messages and attention-grabbing images for Facebook, Instagram, and Pinterest is a lot of work. It is normal to devote between one and two hours daily to creating the content for a post. https://lavilo-webdesign.com/blog/why-you-should-retouch-your-iphone-photos monthly 0.5 2025-05-01 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/9c7dfcf0-57ff-44c3-a023-f45019c84a08/lavilo-webdesign-blog-why-you-should-retouch-your-iphone-photos-IMG_0179-4x6.jpg Blog - Why You Should Retouch Your iPhone Photos A retouched image shouldn't just look beautiful but also tell a story. — A Halloween-themed luxury picnic by Simply Bougie Luxury Picnics. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/9eba8e31-cda5-4c4a-ac7e-7cd1fe1c232b/lavilo-webdesign-blog-why-you-should-retouch-your-iphone-photos-IMG_0666-before-after.jpg Blog - Why You Should Retouch Your iPhone Photos - Make it stand out To retouch a photo, the picture must have potential. I use three criteria to select the most promising images. — Luxurious picnic in fall with cozy, faux fur rugs, romantic tableware, and whimsical decorative highlights by Simply Bougie Luxury Picnics. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/b5301f01-baae-49bd-b843-eb3646fa47c5/lavilo-webdesign-blog-why-you-should-retouch-your-iphone-photos-IMG_0428-before-after.jpg Blog - Why You Should Retouch Your iPhone Photos - Make it stand out If you send pictures for retouching to use for your business, they need to match your brand. — Romantic, warmly lit luxury date-night picnic with braided tablecloth, optional fringe umbrella, and chef-styled, custom gourmet charcuterie board by Simply Bougie Luxury Picnics. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/72db9fba-c216-4bd5-b8d0-ab549b3b2583/lavilo-webdesign-blog-why-you-should-retouch-your-iphone-photos-IMG_0083-before-after.jpg Blog - Why You Should Retouch Your iPhone Photos - Make it stand out If your business has a great story to tell, it is better to favor authenticity over perfection. Authentic photos make your brand more approachable. — Simply Bougie Luxury Picnics. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/bea6c798-c1cc-4d4c-abc7-2b03314a7313/lavilo-webdesign-blog-why-you-should-retouch-your-iphone-photos-IMG_0157-before-after.jpg Blog - Why You Should Retouch Your iPhone Photos - Make it stand out Photos taken with an iPhone 13 Pro or later are generally easier to retouch and can look stunning after retouching them. — This custom Halloween-themed luxury picnic by Simply Bougie Luxury Picnics uses rich, warm autumn colors, real pumpkins, and candles with a whimsical skull twist. https://lavilo-webdesign.com/blog/how-to-build-a-strong-brand monthly 0.5 2024-06-30 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/39c516df-5887-4d4a-ade3-807342916611/lavilo-webdesign-blog-why-consistency-is-the-key-to-successful-marketing-fb.png Blog - How to Build a Strong Brand - Make it stand out Why Consistency Is the Key to Successful Marketing: Having a perfect marketing plan is great. But you still have to execute it. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/53702581-9789-4163-8138-5f6236a781ee/lavilo-webdesign-blog-can-you-say-what-your-business-stands-for-fb.png Blog - How to Build a Strong Brand - Make it stand out Can You Say What Your Business Stands For? Based on your values and how your products and services improve the lives of your customers, your business should make an emotional connection. But you need to earn their trust through your actions. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/9b569c56-4f51-432c-b58a-71446b57d09c/lavilo-webdesign-blog-how-to-think-about-logos-fb.png Blog - How to Build a Strong Brand - Make it stand out How to Think About Logos: Logos are intrinsically linked to the brands they identify and help shape how these brands are perceived by those who interact with them. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/f5dedea5-6b9e-4aef-a3dd-3b8eabdadb47/lavilo-webdesign-blog-visual-brand-identity-308852363-fb.png Blog - How to Build a Strong Brand - Make it stand out Why Your Visual Brand Identity Matters: Use different visual design elements to create a website with a memorable signature look — a unique visual brand identity. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/1a92c490-665e-4376-902d-0f00d01f16b4/lavilo-webdesign-blog-brand-promise-fb.png Blog - How to Build a Strong Brand - Make it stand out What Is Your Brand Promise? Like a solemn pledge you take, a brand promise commits your company to deliver on this promise every single time. Follow these three steps to create a compelling brand promise. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/7c167a15-22c2-40ab-a696-98e93189749b/lavilo-webdesign-blog-three-branding-secrets-fb.png Blog - How to Build a Strong Brand - Make it stand out 3 Branding Secrets: Highly creative, excessively unique, or overly beautiful brand design elements can sometimes be too complex to use in real life. For a brand to reach its full potential, you need to embrace three secrets. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/4d882420-8b20-4bac-b388-b85316011db7/lavilo-webdesign-blog-what-is-a-brand-compass-fb.png Blog - How to Build a Strong Brand - Make it stand out What Is a Brand Compass and Why Your Business Should Have One: A brand compass is a crucial tool to anchor your brand decisions and ensure coherence across all brand elements. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/33d76e8b-c298-4154-9427-f86ce7b4cae5/lavilo-webdesign-blog-how-to-build-a-strong-brand-4x6.png Blog - How to Build a Strong Brand It is incredible how quickly we can associate particular shapes, fonts, colors, smells, or sounds with brands and name what they represent, even if we have never bought a product or service from them but have only seen their advertising. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/8fa56187-0296-481f-b238-7b329e818b03/lavilo-webdesign-blog-5-reasons-why-you-should-strengthen-your-brand-personality-fb.png Blog - How to Build a Strong Brand - Make it stand out 5 Reasons Why You Should Strengthen Your Brand Personality: Investing in your brand personality could lead to a much stronger brand, increasing the value premium customers are ready to pay for your products and services. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/fbb19e16-0d1e-4514-9a9d-64fac04f72e0/lavilo-webdesign-blog-why-you-should-avoid-intricate-logos-fb.png Blog - How to Build a Strong Brand - Make it stand out Why You Should Avoid Intricate Logos: Intricate logos can become unrecognizable when you scale them down. Before you start designing logo, think about the many ways you could use it, such as in social media, on your website, or as a printed banner. https://lavilo-webdesign.com/blog/do-you-need-a-business-plan monthly 0.5 2023-01-25 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/2465ca82-e917-43f9-9796-0cb3962ee0a8/lavilo-webdesign-blog-do-you-need-a-business-plan-4x6.png Blog - Do You Need a Business Plan? Thinking through all the factors influencing the realization of your idea and how they affect everything else around you is the most important and most beneficial part of developing a plan. https://lavilo-webdesign.com/blog/dont-stress-over-which-shopify-theme-to-choose monthly 0.5 2023-01-25 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/8523f27a-fc82-4bd5-96d2-0619d82c0042/lavilo-webdesign-blog-dont-stress-over-which-shopify-theme-to-choose-4x6.png Blog - Don't Stress Over Which Shopify Theme to Choose Store owners often worry too much about the template, even though the template is only one of seven elements that give your website its signature look. https://lavilo-webdesign.com/blog/9-cost-saving-tips-for-leaner-times monthly 0.5 2025-05-01 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/166ed108-65f0-42af-a850-44a0226f4b5e/lavilo-webdesign-blog-why-buy-more-save-more-can-be-sound-business-advice-441404766-fb.jpg Blog - 9 Cost-Saving Tips for Leaner Times - Make it stand out Why Buy-More-Save-More Could Be Sound Business Advice: Even if your yearly purchases stay the same, some companies offer a volume discount and free delivery as soon as your order exceeds a specific threshold. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/d82ad8f4-c9d7-4b61-b7a4-d6b2f2a042c9/lavilo-webdesign-blog-software-selection-fb.png Blog - 9 Cost-Saving Tips for Leaner Times - Make it stand out 7 Criteria for Selecting Software: Consider these 7 criteria the next time you select new software or an app. They could make your decision more future-proof, saving you time and money. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/291d58e9-8e93-465c-9435-96ff3161475e/lavilo-webdesign-blog-why-you-should-digitize-your-workflow-fb.png Blog - 9 Cost-Saving Tips for Leaner Times - Make it stand out Why You Should Digitize Your Workflow: A digitized and integrated workflow has many advantages. Above all, they make it easier to do business with you and thus save you and your customers a lot of time. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/3f995273-aa59-41d1-8c3e-13db0da6af6d/lavilo-webdesign-blog-is-your-business-a-good-fit-for-social-media-fb.png Blog - 9 Cost-Saving Tips for Leaner Times - Make it stand out Is Your Business a Good Fit for Social Media? Creating a steady flow of social media posts is easier for many retailers. Before you begin, consider these aspects that drive user engagement. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/d4c60e9f-ec0a-41cb-9b84-9154fc362d47/lavilo-webdesign-blog-why-should-rethink-your-social-media-strategy-fb.png Blog - 9 Cost-Saving Tips for Leaner Times - Make it stand out Why You Should Rethink Your Social Media Strategy: Success as a business on social media requires a long-term commitment to post high-quality content daily. But your target audience also needs to be familiar with the type of products and services you offer. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/e512c222-3642-44a7-a57f-a69d436cd29b/lavilo-webdesign-blog-why-you-should-control-your-expenses-fb.png Blog - 9 Cost-Saving Tips for Leaner Times - Make it stand out Why You Should Control Your Expenses: It takes time and money to categorize and track each expense item every month, but the benefits to your business can be immense and far outweigh the effort. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/917833be-867a-47c4-b9d3-5ea60fd42240/lavilo-webdesign-blog-9-cost-saving-tips-for-leaner-times-4x6.png Blog - 9 Cost-Saving Tips for Leaner Times When the markets are booming and profits are high, managing your expenses can quickly become an afterthought. Unsurprisingly, many businesses end up with a cost structure that can be inadequate for leaner times. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/c27e3406-bbd1-483a-8661-ac6600f830a1/lavilo-webdesign-blog-5-reasons-why-knowing-your-profit-is-crucial-for-your-companys-success-fb.png Blog - 9 Cost-Saving Tips for Leaner Times - Make it stand out 5 Reasons Why Knowing Your Profit Is Crucial for Your Company’s Success: Profit is the most straightforward metric that will bring financial transparency to your business and allow you to uncover long-hidden underperformance. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/006dcb3a-f52a-48a1-9c71-e99d7ae2163a/lavilo-webdesign-how-shopify-pos-can-simplify-your-business-fb2.png Blog - 9 Cost-Saving Tips for Leaner Times - Make it stand out How Shopify POS Can Simplify Your Business: Shopify POS is an application for your smartphone or tablet that allows you to run your physical store on the same platform as your online Shopify store saving you time and money. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/bd28d321-4745-4820-8fa2-2982f20dfc71/lavilo-webdesign-blog-word-of-mouth-marketing-fb.png Blog - 9 Cost-Saving Tips for Leaner Times - Make it stand out Word-of-Mouth Marketing: Word-of-mouth marketing is inexpensive but can be very effective, two attributes that make it perfect for small businesses. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/73b551b9-2e0e-4bdc-820b-edcfd30a3f5d/lavilo-webdesign-blog-what-is-return-on-ad-spend-and-how-to-use-it-fb.png Blog - 9 Cost-Saving Tips for Leaner Times - Make it stand out What Is Return on Ad Spend (ROAS) and How to Use It? Understanding ROAS and how to use it is critical to evaluating the effectiveness of your advertising. https://lavilo-webdesign.com/blog/5-tips-to-recession-proof-your-business monthly 0.5 2022-10-13 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/aca0e6d6-3b0c-4014-922f-188776e16834/lavilo-webdesign-blog-5-tips-to-recession-proof-your-business-4x6.png Blog - 5 Tips to Recession-Proof Your Business Companies usually do not fail because they lack innovative ideas but because they run out of cash. https://lavilo-webdesign.com/blog/what-is-heic monthly 0.5 2023-04-24 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/bb5f81e3-bae3-44b7-a360-6e97b079c172/lavilo-webdesign-blog-what-is-heic-4x6.png Blog - What Is HEIC? HEIC stands for High Efficiency Image Container. It is based on HEIF, High Efficiency Image Format and use HEVC — High Efficiency Video Coding — to compress the photo to 50% of a JPEG. https://lavilo-webdesign.com/blog/how-to-work-with-cloud-storage monthly 0.5 2022-10-17 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/b1ff0353-ab26-46d7-aaba-e04540354743/lavilo-webdesign-blog-how-to-work-with-cloud-storage-4x6.png Blog - How to Work With Cloud Storage As a content cloud, cloud storage can significantly increase your productivity and stimulate effective collaboration within your team. https://lavilo-webdesign.com/blog/how-long-should-it-take-you-to-respond-to-an-inquiry monthly 0.5 2024-07-05 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/31766bad-442c-44f5-949f-f4909011cacd/lavilo-webdesign-blog-why-you-should-digitize-your-workflow-fb.png Blog - How Long Should It Take You to Respond to an Inquiry? - Make it stand out Why You Should Digitize Your Workflow: A digitized and integrated workflow has many advantages. Above all, they make it easier to do business with you and thus save you and your customers a lot of time. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/e7f17756-86de-4952-b4d9-69b3a9e5068e/lavilo-webdesign-blog-how-long-should-it-take-you-to-respond-to-an-inquiry-4x6.png Blog - How Long Should It Take You to Respond to an Inquiry? Try to respond to inquiries by the next morning. If that's challenging for your business, customer relationship software could give you the necessary productivity boost. https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/442a2628-93b5-4ed0-bc3a-4bf72174f3ea/lavilo-webdesign-blog-client-management-software-fb.png Blog - How Long Should It Take You to Respond to an Inquiry? - Make it stand out How Client Management Software Can Increase Your Productivity: Client management software is often industry-specific and offers many time-saving advantages that could increase your productivity and bring your business to the next level. https://lavilo-webdesign.com/blog/how-do-you-stay-in-contact-with-your-past-customers monthly 0.5 2022-09-21 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/cb50fad7-5900-478a-ae27-1d62ecf17488/lavilo-webdesign-blog-how-do-you-stay-in-contact-with-your-past-customers-4x6.png Blog - How Do You Stay in Contact With Your Past Customers? Keeping in touch with your past customers can be as simple as emailing them a regular newsletter with promotions, event invitations, or valuable tips. But you have several other options. https://lavilo-webdesign.com/blog/why-you-need-a-written-marketing-strategy monthly 0.5 2023-04-27 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/eb1f5826-f35f-4755-bcc0-e683df620d7b/lavilo-webdesign-blog-why-you-need-a-written-marketing-strategy-4x6.png Blog - Why You Need a Written Marketing Strategy Memorizing all the details of your marketing strategy can be a challenge. By writing it down, you give your marketing strategy an official touch and create a checklist for yourself. https://lavilo-webdesign.com/blog/did-you-over-customize-your-squarespace-website monthly 0.5 2023-07-11 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/b10319c9-d8b0-41f5-8c87-24e53ea7e0c0/lavilo-webdesign-blog-did-you-overcustomize-your-squarespace-website-4x6.png Blog - Did You Over-Customize Your Squarespace Website? With Squarespace, you can build a stunningly looking, future-proof website without knowing HTML, CSS, or JavaScript, as long as your website design doesn't get too complex. https://lavilo-webdesign.com/blog/why-you-should-update-your-product-descriptions monthly 0.5 2022-09-01 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/fc9e33cc-ef5b-4794-a425-b39f998947da/lavilo-webdesign-blog-product-descriptions-4x6.png Blog - Why You Should Update Your Product Descriptions The best product descriptions address three aspects: They invite, illustrate, and inform while telling a coherent story. https://lavilo-webdesign.com/blog/why-you-should-digitize-your-workflow monthly 0.5 2022-08-23 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/9c4beed5-c4fc-44c3-b592-ead60ae03508/lavilo-webdesign-blog-why-you-should-digitize-your-workflow-4x6.png Blog - Why You Should Digitize Your Workflow Customers, who have already experienced the convenience of a digitized and integrated workflow, expect the same efficient process when interacting with your business. https://lavilo-webdesign.com/blog/dreaming-of-becoming-your-own-boss monthly 0.5 2022-08-18 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/f841c931-e32d-4d31-b06a-8c5040dfdc10/lavilo-webdesign-blog-dreaming-of-becoming-your-own-boss-4x6.png Blog - Dreaming of Becoming Your Own Boss? Many dream of starting their own business, but few know what it entails. These eight tips give you some answers. https://lavilo-webdesign.com/blog/word-of-mouth-marketing monthly 0.5 2024-08-03 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/aa45834a-f970-42df-8c8a-148c653c9702/lavilo-webdesign-blog-word-of-mouth-marketing-4x6.png Blog - Word-of-Mouth Marketing Word-of-mouth marketing can be very effective and inexpensive, two attributes that make it perfect for small businesses. https://lavilo-webdesign.com/blog/canva-versus-adobe-illustrator monthly 0.5 2022-08-18 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/704ebf9a-8e8e-4f27-90ab-37b72f581905/lavilo-webdesign-blog-canva-versus-adobe-illustrator-4x6.png Blog - Canva Versus Adobe Illustrator Canva versus Adobe Illustrator is like choosing between ease of use and capabilities. But, in reality, both applications are great at what they are designed for. https://lavilo-webdesign.com/blog/3-branding-secrets monthly 0.5 2024-03-10 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/ee94cee9-e3b2-4d60-9eff-e9563b6d10e5/lavilo-webdesign-blog-three-branding-secrets-4x6.png Blog - 3 Branding Secrets Some brand design elements might be too complex to use in real life despite being highly creative, unique, and beautiful. https://lavilo-webdesign.com/blog/reward-loyal-customers-without-spending-anything monthly 0.5 2024-06-30 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/e06458c0-9808-46c1-8bf2-141407f0460c/lavilo-webdesign-blog-reward-loyal-customers-without-spending-anything-4x6.png Blog - Reward Loyal Customers Without Spending Anything Discounts are the most expensive way to thank your loyal customers. Instead, consider rewards that are very effective but do not cost you anything. https://lavilo-webdesign.com/blog/can-you-say-what-your-business-stands-for monthly 0.5 2023-07-17 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/55aeeb16-b1a7-4e86-9c7b-b7cf4a540da1/lavilo-webdesign-blog-can-you-say-what-your-business-stands-for-4x6.png Blog - Can You Say What Your Business Stands For? Based on your values and how your products and services improve the lives of your customers, your answer should connect with them emotionally and earn their trust through your actions. https://lavilo-webdesign.com/blog/value-based-pricing-in-7-steps monthly 0.5 2023-02-02 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/2b68da3c-f894-4190-9d80-843779d8954d/lavilo-webdesign-blog-7-step-guide-to-value-based-pricing-4x6.png Blog - Value-Based Pricing in 7 Steps Value-based pricing forces you to look at your products and services the way your customers would. https://lavilo-webdesign.com/blog/why-fixed-markups-can-lower-your-profit monthly 0.5 2022-08-18 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/8e485ac8-93a2-43da-a8e6-6920d4c5e848/lavilo-webdesign-blog-why-fixed-markups-could-lower-your+profit-4x6.png Blog - Why Fixed Markups Can Lower Your Profit Those using cost-plus pricing see the simple markup-based approach as the biggest benefit. However, this rigid formula-driven method comes with four risks. https://lavilo-webdesign.com/blog/why-you-should-control-your-expenses monthly 0.5 2022-08-18 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/4feb1ca0-c083-47fb-a3ac-273e11a2d6e2/lavilo-webdesign-blog-why-you-should-control-your-expenses-4x6.png Blog - Why You Should Control Your Expenses Before you can reduce your expenses, you need to know how much you are spending and on what. https://lavilo-webdesign.com/blog/how-to-prepare-your-business-for-sale monthly 0.5 2022-08-18 https://images.squarespace-cdn.com/content/v1/5d405a6d2e62a50001309a4f/5155b36d-4907-4a02-abee-62d35280ca49/lavilo-webdesign-blog-how-to-prepare-your-business-for-sale-4x6.png Blog - How to Prepare Your Business for Sale When you start thinking about selling your company, it is usually too late to make changes that increase the value of your business. Instead, have your business ready for sale at all times. 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