3 Tips Before Launching Your Online Store
Are you thinking about creating your first online store? How exciting. I can imagine that you ponder about your store's layout, fonts, images, and the engaging text you are going to write. You have checked out several of the platform providers, all offering countless templates to choose from. But which one is right for you and where to start?
Here are 3 tips to consider:
How does your online store fit into your business strategy?
Think about an online store as a new channel. By selling online, you can expand your customer base beyond your immediate location. However, it entails investing in the layout, the product descriptions, and especially in the pictures.
Are you prepared to give it some TLC?
Maintaining an online store can be a significant time commitment. You need to keep it fresh and exciting for your customers to come back.
Is your branding ready for the digital age?
A logo that works great as a sign at your physical location may not work that well on the web. As your online store should look good on a smartphone, tablet, and desktop computer, the browser resizes your logo. You can test this by shrinking your logo. Is it still legible?
Successfully launching an online store is more than choosing a fitting template. It is also about getting the foundation right.
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A brand that resonates with potential customers creates loyalty and valuable repeat business, but it also attracts new customers through free word-of-mouth marketing.
A Google Business Profile is a phenomenal tool for small companies to connect with potential customers, especially when they are local.
In eCommerce, familiarity rather than creativity is the best approach to alleviate the fear of the unknown and, ultimately, increase your store's conversion rate.
Like a musical symphony, your logo and your brand must be closely linked and perfectly orchestrated to effectively tell your brand’s story and create its memorable signature look and voice.
Web browsers have supported gradients for some time. They are increasingly used in web design templates to add uniqueness to your website or online store.
The effectiveness of your website's brand storytelling depends on how much your layout, visuals, and texts are balanced.
Present your brand coherently across multiple channels while appealing to your target customers through the same look and feel on social media, in print media, or on your website.