With Pay-Per-Click (PPC) advertising, companies can precisely target their desired audiences, track which ad a user clicked on, and directly associate that ad with a subsequent product purchase, making their online campaigns more effective and their marketing strategies more successful.
Read MoreYour business's X-Factor can help you gain a durable competitive advantage, leading to faster growth and higher profits.
Read MoreThe search engine results page uses 17+ Google features to aggregate, structure, and display relevant search results without having to click on every web page.
Read MoreFast-growing startups often follow internal processes that may have been suitable for much smaller-sized businesses. That leads to unnecessary workarounds and complexity.
Read MoreCompanies that set clear, realistic expectations and whose employees strive to exceed them enjoy a significant, practically unbeatable competitive advantage.
Read MoreCompanies with employees must know how much sales they must bring in and how much gross profit their products must make to cover their staff's costs. The metrics sales per employee and gross profit per employee can set the right thresholds.
Read MorePlanning is essential in understanding what resources you might need to bring your business idea to market. But you cannot plan forever because your plan will likely change when you learn something new.
Read MoreLike taking a before picture, baselining creates a reference point against which you can compare your improvements.
Read MoreA top-selling product has a high gross profit and sells in large quantities, contributing significantly to a company's profit.
Read MoreA business must address four critical requirements before its marketing efforts achieve their desired results.
Read MoreBusiness cards are an incredible marketing tool for building your brand. In addition to capturing your contact information and what services you offer, they also communicate your company's brand values.
Read MoreMarkets that are compatible with your core competencies allow you to generate new revenues without increasing expenses.
Read MoreThe inventory ratio Days of Inventory Remaining uses past sold quantities to predict how many days a product will still be available until inventory runs out.
Read MoreMany small businesses are not prepared to add employees and grow. Their workflows are too founder-centric.
Read More45% of Americans have a side hustle. 50% do so for financial reasons. Scalability is a crucial factor in determining the earning potential of a side business.
Read MoreIf you have trouble answering how much money your company makes monthly and what its profit drivers are, your bookkeeping probably needs an upgrade.
Read MoreLosing a loyal customer means foregoing all future revenues and profits from this customer, which can be significantly higher than the value of a single purchase.
Read MoreIf you need to make a New Year's resolution and are looking for items to add, pledge to prepare a thorough business case before making a decision that will significantly change your company.
Read MoreA brand that resonates with potential customers creates loyalty and valuable repeat business, but it also attracts new customers through free word-of-mouth marketing.
Read MoreA Google Business Profile is a phenomenal tool for small companies to connect with potential customers, especially when they are local.
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