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Lavilo Web Design | Charlotte NC
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The #1 Mistake Many Small Business Startups Make
The #1 Mistake Many Small Business Startups Make

Managing a company, whether it is fast-growing or well-established, is not as simple as it may seem. There are many pitfalls, particularly when the fundamentals are neglected.

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Business Management, Business CoachingStefan MeuserDecember 12, 2024Finance, Online Store
How to Make Your Website Work for Your Business
How to Make Your Website Work for Your Business

High-converting websites resonate with their ideal customers because they put their customers' stories above their own and share content these customers like and value.

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Web DesignStefan MeuserDecember 5, 2024Branding, Marketing
5 Myths About Referral Marketing
5 Myths About Referral Marketing

Referral marketing is a long-term strategy focused on building deep relationships and trust with individuals who can enhance your business.

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MarketingStefan MeuserNovember 21, 2024Online Store, Marketing
Web Design Is More Than Just Aesthetics, It's About Brand Strategy
Web Design Is More Than Just Aesthetics, It's About Brand Strategy

For a website to increase sales, companies must understand what their ideal customers want, what problems they are helping to solve, and what improvements their customers will experience after using their products and services.

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Branding, Web Design, MarketingStefan MeuserNovember 14, 2024Online Store, Branding, Marketing
5 Business Card Design Blunders to Avoid
5 Business Card Design Blunders to Avoid

72% of people judge a company by the quality of its business cards, and 39% would choose not to do business with someone who has a cheap-looking business card.

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BrandingStefan MeuserNovember 7, 2024Online Store, Branding, Marketing
Find Your Niche and Stick With It!
Find Your Niche and Stick With It!

The more a company excels in its specific niche, the more business it attracts. Investing in this niche is often a reliable strategy for building a successful business.

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BrandingStefan MeuserOctober 31, 2024Online Store, Branding, Marketing
3 SEO Tactics You Can Implement Today
3 SEO Tactics You Can Implement Today

These three simple SEO tactics are fundamental for making a website appealing to visitors and search engines.

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Web DesignStefan MeuserOctober 24, 2024Online Store, Search Engine Optimization
Sell More If Your Messages Are Clear
Sell More If Your Messages Are Clear

Knowing your specific niche, ideal customers, and why customers buy from you is crucial for clarifying your marketing messages.

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BrandingStefan MeuserOctober 17, 2024Online Store, Branding, Marketing
Why Entrepreneurs Should Embrace Making Mistakes
Why Entrepreneurs Should Embrace Making Mistakes

The biggest mistake entrepreneurs can make is giving in to the fear of making mistakes and, as a result, not trying at all.

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Business ManagementStefan MeuserOctober 10, 2024Online Store, Marketing
In Branding, the Best Slogans Are Promises
In Branding, the Best Slogans Are Promises

Living up to your pledge turns a catchy slogan into a compelling brand promise.

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BrandingStefan MeuserOctober 3, 2024Online Store, Branding, Marketing
5 Traits of Successful Business Owners
5 Traits of Successful Business Owners

Successful business owners often exhibit these top 5 traits: a strong sense of purpose, customer-centric, simplicity-driven, focused on networking and referrals, and committed to fulfilling their promises.

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Business ManagementStefan MeuserSeptember 26, 2024Online Store, Branding, Marketing
Save Time With Metaobjects in Shopify
Save Time With Metaobjects in Shopify

Start saving time by creating your own metaobjects in a few simple steps, even without coding experience.

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ShopifyStefan MeuserSeptember 19, 2024Online Store, Web Design Process, Search Engine Optimization
Business Ownership Is an Opportunity, Not a Guarantee - 7 Mistakes to Avoid
Business Ownership Is an Opportunity, Not a Guarantee - 7 Mistakes to Avoid

45% of businesses fail during the first five years. Avoiding these 7 common mistakes can help companies stay on the path to success.

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Business ManagementStefan MeuserSeptember 12, 2024Finance, Online Store, Marketing, Social Media, Branding
Metafields Store Custom Data in Shopify
Metafields Store Custom Data in Shopify

If you use a Shopify 2.0 Theme, you should consider using metafields. They are simple to set up and offer greater flexibility for displaying relevant information that can influence customer purchase decisions.

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ShopifyStefan MeuserSeptember 5, 2024Online Store, Search Engine Optimization, Web Design Process
7 Reasons Why Small Businesses Should Invest in Their Brand
7 Reasons Why Small Businesses Should Invest in Their Brand

Investing in your brand has significant benefits, which can result in considerable time and cost savings, as well as increased profits.

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Marketing, BrandingStefan MeuserAugust 29, 2024Online Store, Marketing
How to Write a Business Plan You Will Use
How to Write a Business Plan You Will Use

A business plan that you like to refer back to should prioritize strategic aspects crucial for your company's success.

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Business Management, Branding, MarketingStefan MeuserAugust 22, 2024Finance, Time Management, Branding, Marketing
5 Key Marketing Metrics Every Small Business Owner Should Track
5 Key Marketing Metrics Every Small Business Owner Should Track

Tracking 5 standard metrics offers an efficient way to evaluate the effectiveness of a company's marketing spend without adding much extra time.

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Marketing, Social MediaStefan MeuserAugust 15, 2024Finance, Online Store, Marketing, Social Media
Setting up Shipping Zones in Shopify
Setting up Shipping Zones in Shopify

Shipping zones in Shopify are a great way to control which products ship to which locations.

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ShopifyStefan MeuserAugust 8, 2024Finance, Online Store
What Is CPL? — Cost Per Lead
What Is CPL? — Cost Per Lead

The cost per lead (CPL) measures the average amount a company spends on getting one new lead from an advertising campaign. Apply these five tips to reduce the cost per lead and increase the effectiveness of your advertising campaign.

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Marketing, Social MediaStefan MeuserAugust 1, 2024Finance, Online Store, Marketing, Social Media
3 Tips to Simplify Website Maintenance
3 Tips to Simplify Website Maintenance

When designing a website, balance creativity with practicality and carefully evaluate each design decision to avoid overly complex websites with costly maintenance requirements.

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Shopify, Web DesignStefan MeuserJuly 25, 2024Online Store, Web Design Process, Search Engine Optimization
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