For a website to increase sales, companies must understand what their ideal customers want, what problems they are helping to solve, and what improvements their customers will experience after using their products and services.
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Investing in your brand has significant benefits, which can result in considerable time and cost savings, as well as increased profits.
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A business plan that you like to refer back to should prioritize strategic aspects crucial for your company's success.
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Tracking 5 standard metrics offers an efficient way to evaluate the effectiveness of a company's marketing spend without adding much extra time.
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The cost per lead (CPL) measures the average amount a company spends on getting one new lead from an advertising campaign. Apply these five tips to reduce the cost per lead and increase the effectiveness of your advertising campaign.
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These ten sales strategies build a strong foundation for enhancing customer experience, loyalty, referrals, and sales.
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A digital strategy that consolidates your digital marketing strategy and digital workflow strategy into a single coherent plan has the power to transform your business, unlocking its true potential.
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Building a loyal following through organic growth (SEO) boosted by paid time-limited ads on Google and social media (PPC) for special events and products combines the strengths of both methods.
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Impressions, clicks, click-through rate (CTR), open rate, click-to-open rate (CTOR), and return-on-ad-spend (ROAS) are essential standard metrics to assess the success of your online advertising and email campaigns.
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Websites that regularly feature new content are usually more successful because visitors are more likely to engage with them, knowing they will always find something new and helpful.
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With Pay-Per-Click (PPC) advertising, companies can precisely target their desired audiences, track which ad a user clicked on, and directly associate that ad with a subsequent product purchase, making their online campaigns more effective and their marketing strategies more successful.
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Your business's X-Factor can help you gain a durable competitive advantage, leading to faster growth and higher profits.
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The search engine results page uses 17+ Google features to aggregate, structure, and display relevant search results without having to click on every web page.
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Like taking a before picture, baselining creates a reference point against which you can compare your improvements.
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A business must address four critical requirements before its marketing efforts achieve their desired results.
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Business cards are an incredible marketing tool for building your brand. In addition to capturing your contact information and what services you offer, they also communicate your company's brand values.
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Markets that are compatible with your core competencies allow you to generate new revenues without increasing expenses.
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Many small businesses are not prepared to add employees and grow. Their workflows are too founder-centric.
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Losing a loyal customer means foregoing all future revenues and profits from this customer, which can be significantly higher than the value of a single purchase.
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A brand that resonates with potential customers creates loyalty and valuable repeat business, but it also attracts new customers through free word-of-mouth marketing.
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