Find Your Niche and Stick With It!
Entrepreneurs become proficient at what their customers love about their work.
When we started our web design business, we knew what we liked to do but were less sure of what made us stand out from other web design firms.
We initially thought entrepreneurs automatically become proficient at what they love doing because of the time they invest in it.
However, that doesn't always seem to be the case. Instead, entrepreneurs become proficient at what their customers love about their work.
After taking on every opportunity for several years, we began to discover what our clients genuinely valued in our services.
Many seemed to hire us because we viewed their website in the context of their brand and entrepreneurial goals.
We often heard from our clients that by understanding their brand and integrating the website into their workflow and digital marketing activities, we unlocked new opportunities for them, provided a clear view of their business objectives, and enabled them to achieve their goals sooner.
This priceless feedback allowed us to find our niche.
Find Your Niche
Defining what you are good at in the eyes of your customers takes some time and probably some unbiased outside perspective.
Online reviews are a great starting point for identifying what aspects of your services your customers value the most.
Take the time to carefully read your online reviews, make notes, and compare them to your brand values, purpose/passion, and vision.
This insight can help you determine what sets your business apart in the eyes of your customers. We call the best combination of your strengths and your passion that will address your industry's biggest frustrations in a way your competitors won't do your business’s X-Factor.
Become an Expert in Your Niche
Becoming an expert in your niche makes achieving business success more likely because customers prefer specialists over generalists.
Take heart surgeons as an example. Patients needing heart surgery prefer experienced doctors who have performed the highest number of successful procedures rather than medical professionals who have just started their careers.
The more you excel in your specific field, the more business you attract. Sticking with your niche and investing in it is often a reliable strategy for building a successful business.
How to Find Your Business’s X-Factor: Your business's X-Factor can help you gain a durable competitive advantage, leading to faster growth and higher profits.
Sell More If Your Messages Are Clear: Knowing your specific niche, ideal customers, and why customers buy from you is crucial for clarifying your marketing messages.
Why Practicing Is the Key to Profitability: The more you practice, the sooner you will become an expert in your field and the less time it will take you to complete a task, increasing your business's profitability.
