5 Tips to Make Your Web Page More Effective
Each website must have at least one web page - usually the landing page or home page. Often they have a lot more pages. Take the website of bloggers as an example. They can be made up of hundreds of web pages, one for each blog post.
It only takes a few mouse clicks to add a new web page to an existing website. However, it is an entirely different and more challenging task to structure the content of your new page in such a way that it is searchable for Google and, at the same time, appeals to your visitors.
5 Tips to Make Your Web Page More Effective
Here are five tips worth considering if you want to improve the effectiveness of a web page:
Tip #1: Define the goal of the page
Before writing content for a web page, it should be clear what you would like to achieve with this page. Do you want, for example, readers to buy your product or sign up for your newsletter? Whatever your goals are, the content of an effective web page should align with these goals. That way, you write purpose-driven copy that is both on-message and on-brand.
Tip #2: Establish a visual hierarchy
Search engines love structured texts, as do your readers. The use of headings (h1-tag), subheadings (h2-h4 tags), bullet-point lists, and highlighted sentences (bold/italic) make it easier to comprehend your points. Such visual hierarchy can also save your readers time by letting them scan an article before they take the time to read it.
Tip #3: Create blocks of contents
A well-structured web page breaks up longer content into sections. For better readability and understanding, avoid breaking a thought or idea into separate paragraphs or sections. Sometimes, if it helps the flow, you can have a paragraph that is only one short sentence.
Tip #4: Keep your content concise
The copy you write should be short, clear, and engaging. Develop your thoughts and make your point in the least amount of words.
Tip #5: State your call to action (CTA)
What action would you like your visitor to take after reading your web page? Would you like them to buy your product, sign up for your newsletter, or contact you? Whatever the action is, be explicit. If you want them to click a button, explain what happens after they press it. The unknown is always a significant deterrent to any action. Knowing the next steps ahead of time will make your visitors feel more comfortable interacting with your website.
Effort and Care Pay Off
I know from experience that it can be challenging and time-consuming to keep your text short, clear, and well structured and still make your points.
However, how much effort and care you put into getting your article just right is also an important reason why some web pages are more effective than others.
How to Write Copy for the Web: Make it easier for visitors to scan your webpage. These 5 principles increase your chances that visitors will find your content engaging and decide to read the full text.
