In eCommerce, familiarity rather than creativity is the best approach to alleviate the fear of the unknown and, ultimately, increase your store's conversion rate.
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Like a musical symphony, your logo and your brand must be closely linked and perfectly orchestrated to effectively tell your brand’s story and create its memorable signature look and voice.
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Present your brand coherently across multiple channels while appealing to your target customers through the same look and feel on social media, in print media, or on your website.
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A simple, uncluttered, and functional website that feels familiar and renders correctly on any device, appears in search results, and offers lots of relevant information will attract more visitors in the long run.
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Choosing the right Shopify Theme is less critical than you might think. The theme is only one of seven elements that give your online store its signature look.
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Since Apple uses HEIC as the format for its iPhone photos, this article explains what HEIC is, why HEIC is better than JPEG, and how to convert HEIC files to JPEGs.
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With Squarespace, you can build a stunningly looking, future-proof website without knowing HTML, CSS, or JavaScript, as long as your website design doesn't get too complex.
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A digitized and integrated workflow has many advantages. Above all, they make it easier to do business with you and thus save you and your customers a lot of time.
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Those using cost-plus pricing see the simple markup-based approach as the biggest benefit. However, this rigid formula-driven method comes with four risks.
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Logos are intrinsically linked to the brands they identify and help shape how these brands are perceived by those who interact with them.
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Consider these 7 criteria the next time you select new software or an app. They could make your decision more future-proof, saving you time and money.
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A brand compass is a crucial tool to anchor your brand decisions and ensure coherence across all brand elements.
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This guide gives you a comprehensive overview of all topics that make your website stand out.
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Structure the content of a web page so that it is searchable by Google and also appeals to your visitors.
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Shopify POS is an application for your smartphone or tablet that allows you to run your physical store on the same platform as your online Shopify store saving you time and money.
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Predicting how your customers will react to price increases is critical to any business. The concept of price elasticity can change how you think about them.
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If your pricing is based on intuition, consider calculating a minimum gross margin as a reality check.
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If you have an online store featuring products with different options, variants are a great tool to keep your store organized and for shoppers easy to browse.
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Apps are a convenient way to enhance your website's functionality. But they can also expose your website to potential vulnerabilities.
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If you move or rename web pages on your website or change your domain name, you can take these steps to ensure that you keep your SEO ranking.
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