Social sharing images follow a hierarchy. When linking to a website, social media first looks for a URL-specific image, but if none was uploaded, it displays the site-wide picture.
Read MoreImpressions, clicks, click-through rate (CTR), open rate, click-to-open rate (CTOR), and return-on-ad-spend (ROAS) are essential standard metrics to assess the success of your online advertising and email campaigns.
Read MoreA brand may be coherent and produce high-quality content, but only if all employees authentically live the brand values and fulfill its promise will it become strong.
Read MoreWebsites that regularly feature new content are usually more successful because visitors are more likely to engage with them, knowing they will always find something new and helpful.
Read MoreWith Pay-Per-Click (PPC) advertising, companies can precisely target their desired audiences, track which ad a user clicked on, and directly associate that ad with a subsequent product purchase, making their online campaigns more effective and their marketing strategies more successful.
Read MoreUnderstanding ROAS and how to use it is critical to evaluating the effectiveness of your advertising.
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