45% of businesses fail during the first five years. Avoiding these 7 common mistakes can help companies stay on the path to success.
Read MoreTracking 5 standard metrics offers an efficient way to evaluate the effectiveness of a company's marketing spend without adding much extra time.
Read MoreThe cost per lead (CPL) measures the average amount a company spends on getting one new lead from an advertising campaign. Apply these five tips to reduce the cost per lead and increase the effectiveness of your advertising campaign.
Read MoreThese ten sales strategies build a strong foundation for enhancing customer experience, loyalty, referrals, and sales.
Read MoreA digital strategy that consolidates your digital marketing strategy and digital workflow strategy into a single coherent plan has the power to transform your business, unlocking its true potential.
Read MoreBrand archetypes can make brand decisions more predictable, understandable, and quicker by aligning visual and verbal brand design elements to a preset personality.
Read MoreBuilding a loyal following through organic growth (SEO) boosted by paid time-limited ads on Google and social media (PPC) for special events and products combines the strengths of both methods.
Read MoreSocial sharing images follow a hierarchy. When linking to a website, social media first looks for a URL-specific image, but if none was uploaded, it displays the site-wide picture.
Read MoreImpressions, clicks, click-through rate (CTR), open rate, click-to-open rate (CTOR), and return-on-ad-spend (ROAS) are essential standard metrics to assess the success of your online advertising and email campaigns.
Read MoreA brand may be coherent and produce high-quality content, but only if all employees authentically live the brand values and fulfill its promise will it become strong.
Read MoreWebsites that regularly feature new content are usually more successful because visitors are more likely to engage with them, knowing they will always find something new and helpful.
Read MoreWith Pay-Per-Click (PPC) advertising, companies can precisely target their desired audiences, track which ad a user clicked on, and directly associate that ad with a subsequent product purchase, making their online campaigns more effective and their marketing strategies more successful.
Read More45% of Americans have a side hustle. 50% do so for financial reasons. Scalability is a crucial factor in determining the earning potential of a side business.
Read MoreDon't use your valuable content only once. Instead, reuse your images and illustrations across multiple platforms and campaigns by slightly changing their look and varying the typefaces.
Read MoreWhether you communicate with your customers through a few channels or many, they all need to follow your brand guidelines closely and reflect what your company does.
Read MoreWith digital marketing, companies no longer have control over who engages with them; in today's digital world, customers decide if, how, and when they want to interact with a brand.
Read MoreWhether AI-generated content serves as a starting point for your writing or you publish it unedited on your website, the long-term economic damage from losing your brand voice and weakening your brand could be much higher than the time you save.
Read MoreIncentivizing customers with a discount for changing their behavior can help you increase your productivity.
Read MoreIf your business is not visible on social media, chances are you will miss a significant opportunity to draw attention to your brand and increase brand awareness and brand loyalty.
Read MoreWhile there are no set rules for how brands should collaborate, these nine best practices are worth considering to make your partnership successful.
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