What Is PPC Advertising?

Search engines like Google and social media sites like Facebook and Instagram bill based on the number of user clicks.

The internet has changed not only our shopping habits (think Amazon) but also how companies advertise their products.

In the pre-internet era, businesses relied on print media, such as newspapers and magazines, to display ads. The price usually depended on the publication's popularity and the number of copies printed (circulation). To target a specific customer group, advertisers had to choose a magazine that that customer group read, ignoring other magazines with different demographics. The success of an ad campaign was hard to measure because there was no apparent correlation between an ad campaign and the additional sales the campaign was intended to generate.

Fast forward to today.

Unlike traditional printed publications, which charge based on the number of impressions, search engines like Google and social media sites like Facebook and Instagram bill based on the number of user clicks. This Pay-Per-Click (PPC) advertising model represents a significant improvement from the past.

Companies can now track which ad a user clicked on and directly associate that ad with a subsequent product purchase, creating a measurable link between the cost of a campaign and the benefit of increased sales (ROAS—Return on Advertising Spend).

Moreover, online advertising allows businesses to precisely target their desired audiences, making their ads more effective and their marketing strategies more successful.

So, what's not to like?

Although you can set daily budgets, precisely target keywords and audiences, and accurately measure an ad's effectiveness, online advertising can be expensive.

Like a sugar rush, paid online ads offer a quick way to reach potential customers and drive traffic to your site.

However, this speed and reach come at a high price, which can be a barrier for small businesses, particularly in the long run.

Lavilo Web Design | What Is Return on Ad Spend (ROAS): Understanding ROAS and how to use it is critical to evaluating the effectiveness of your advertising. — **What Is Return on Ad Spend (ROAS):** Understanding ROAS and how to use it is critical to evaluating the effectiveness of your advertising.

5 Key Marketing Metrics Every Small Business Owner Should Track

Tracking 5 standard metrics offers an efficient way to evaluate the effectiveness of a company's marketing spend without adding much extra time.

What Is CPL? — Cost Per Lead

The cost per lead (CPL) measures the average amount a company spends on getting one new lead from an advertising campaign. Apply these five tips to reduce the cost per lead and increase the effectiveness of your advertising campaign.

Unlock Your Business's True Potential With an Effective Digital Strategy

A digital strategy that consolidates your digital marketing strategy and digital workflow strategy into a single coherent plan has the power to transform your business, unlocking its true potential.

SEO vs. PPC — Which Is Better?

Building a loyal following through organic growth (SEO) boosted by paid time-limited ads on Google and social media (PPC) for special events and products combines the strengths of both methods.

Add a Social Sharing Image to Your Website

Social sharing images follow a hierarchy. When linking to a website, social media first looks for a URL-specific image, but if none was uploaded, it displays the site-wide picture.

What Is a Click-Through Rate?

Impressions, clicks, click-through rate (CTR), open rate, click-to-open rate (CTOR), and return-on-ad-spend (ROAS) are essential standard metrics to assess the success of your online advertising and email campaigns.

Content Is King

Websites that regularly feature new content are usually more successful because visitors are more likely to engage with them, knowing they will always find something new and helpful.

What Is PPC Advertising?

With Pay-Per-Click (PPC) advertising, companies can precisely target their desired audiences, track which ad a user clicked on, and directly associate that ad with a subsequent product purchase, making their online campaigns more effective and their marketing strategies more successful.

How Pros Reuse Content

Don't use your valuable content only once. Instead, reuse your images and illustrations across multiple platforms and campaigns by slightly changing their look and varying the typefaces.

10 Tips to Succeed in Digital Marketing

With digital marketing, companies no longer have control over who engages with them; in today's digital world, customers decide if, how, and when they want to interact with a brand.

Marketing, Social MediaStefan MeuserMay 2, 2024Marketing, Advertising, Social Media, Online Store