Tailored

Responsive

Eye-Catching

Engaging

Seamless

Welcome

Welcome to Lavilo Web Design.

We are a full-service boutique web design firm located in Charlotte, North Carolina. We specialize in informational websites and online stores for small businesses seeking to stand out.

We Are Here to Help You

We understand that creating a website may be a little overwhelming.

From your online research, you probably already know how significant pictures, texts, layout, colors, and a logo are. They all should match harmoniously to influence your brand positively and enhance your business prospects.

Perhaps, you don’t feel tech-savvy enough to create a website on your own or are afraid of doing something wrong. This is very normal as building a website may not be your day job.

Here is where we come in. We love to help entrepreneurs like you realize their dreams. We care about you and your business. We want to learn your story, goals, and ideas and help craft your messages on your website.

Today, anyone can have a well-laid-out website that is budget-friendly to create, simple to maintain, and easy to integrate with many services.

Why Use a Template?

Our designs leverage the vast selection of templates from Squarespace® and Shopify®. Here are three reasons why.

First, affordability. Templates have become an efficient way to create incredible looking websites without the burden of maintaining a server, updating your code, and keeping an SSL-certificate current. The crucial background work is done by the host - Squarespace® or Shopify®.

Second, simplicity. We believe things should be kept simple. Both Squarespace® and Shopify® offer an intuitive web-interface giving you the ability to easily update the content of your website without turning to outside help. This independence allows you not just to save a lot of money long term, but also to add blog posts, events, or advertise promotions with a few simple clicks. At the end of your project, we reserve some time to show you how.

Third, integration. Both platforms plug effortlessly into many services, which you may already have or may need to run your business. Social media feeds, email marketing, newsletters, credit card payments, discounted shipping rates, inventory tracking, and sales taxes are just a few examples.

Connect

Peace of Mind

Running an online business or maintaining a web presence has many similarities to a physical store. Layout, presentation of the merchandise, and messaging are just a few topics an entrepreneur like you have to think about. The ease of fulfilling orders, maintaining accurate books while making sure that you have enough inventory, are other crucial aspects worth taking into account. Although these activities are typically hidden from your customers, they are very critical to your business.

Everything has a cost as well as a benefit. A benefit in one area can cause a significant burden in another. You may consider adding a cool feature to your website, which would complicate your accounting months later, costing you even more money to straighten out. We strive to avoid such surprises.

We view your website as a valuable asset that is meant to be fully integrated with your business processes and fit your needs. Your website should complement your business, and it should make you proud.

To deliver on this promise, we follow a structured web design approach. At every step, we will collaborate with you. We will seek your insights and share ours. At times, we may need to weigh the pros and cons before you can make a decision. Another time, we may need to find a creative solution to overcome a challenge. In the end, you can be sure that your website will be part of your business, playing its intended role within your means.

With this peace of mind, you can then focus on making your business a success.

Interior Design Photography

Architectural Design Photography

Product Photography

Food Photography

Stunning

Eye-catching pictures can make all the difference when it comes to how appealing a website appears to visitors.

Here are some crucial questions that we always ask ourselves when we assess photos for a website:

Are the images evenly lit, not too dark nor too bright? Does the lighting in the picture create some interest?
Is everything sharp that has to be in focus, and do the colors look accurate?
Do the colors in the picture harmonize with the color choices on the website?

Should you be interested in bringing your images to the next level, we offer the following services:

touch-ups;
color adjustments;
product and food photography;
reproductions.

Photo Gallery

Proofreading

In our fast-paced world, misspelled words in emails and texts are almost universal. However, different standards apply to professional websites. Therefore, we automatically check every copy for spelling mistakes and grammatical errors before publishing them to your website. We also confirm that the narrative is on message and supports the overall story-line of your website.

Visitors, who are accessing your website for the first time, may unconsciously evaluate your business just by navigating your site. You are doing it with our website right now. By looking at our pictures and reading our texts, you quickly form your first impressions of our firm and then, unintentionally, attach these first impressions to our brand. We hope you give us high marks.

Usually, spelling mistakes and grammatically incorrect sentences are viewed as unprofessional, which can develop into a drawback for any business. However, well-written copy free of misspellings and grammatical errors can also enhance a brand's image in the mind of future customers.

Therefore, we include this valuable service at no additional charge in every project we do.

SEO

You have probably heard the term SEO many times before. But why is it important?

SEO stands for Search Engine Optimization. It describes the process of making your website more appealing to search engines such as Google, Bing, and Yahoo, and thereby improving the ranking of your site in search results. A higher ranking can translate into more visitors to your website, which in turn increases your chance of getting more business.

SEO has many dimensions, which all play a role in the ranking. Layout, mobile-friendliness, and encryption refer to more technical aspects of your website, which we handle automatically. Keywords, on the other hand, apply to everything written and are very important.

We, therefore, begin a project by jointly defining the keywords that represent your business best and are going to be reflected in your texts and descriptions. We also make sure that your copy is structured hierarchically and that your domain name is verified and submitted to Google Search and Bing.

Since Search Engine Optimization is an integral part of our website design approach, we do not charge extra for this service.

Full Blog

Our Recent Posts:

How to Find Your Business's X-Factor

Your business's X-Factor can help you gain a durable competitive advantage, leading to faster growth and higher profits.

What Is SERP?

The search engine results page uses 17+ Google features to aggregate, structure, and display relevant search results without having to click on every web page.

Simplicity Keeps Your Business Growing

Fast-growing startups often follow internal processes that may have been suitable for much smaller-sized businesses. That leads to unnecessary workarounds and complexity.

Set Clear, Realistic Expectations, Then Exceed Them!

Companies that set clear, realistic expectations and whose employees strive to exceed them enjoy a significant, practically unbeatable competitive advantage.

If Your Business Has Employees, You Must Know This Ratio

Companies with employees must know how much sales they must bring in and how much gross profit their products must make to cover their staff's costs. The metrics sales per employee and gross profit per employee can set the right thresholds.

As an Entrepreneur, You Just Have to Start!

Planning is essential in understanding what resources you might need to bring your business idea to market. But you cannot plan forever because your plan will likely change when you learn something new.

Baselining Shows Customers How Good You Are

Like taking a before picture, baselining creates a reference point against which you can compare your improvements.

How to Identify Your Top-Selling Products

A top-selling product has a high gross profit and sells in large quantities, contributing significantly to a company's profit.

What Is Marketing?

A business must address four critical requirements before its marketing efforts achieve their desired results.

Business Cards Are an Untapped Marketing Tool

Business cards are an incredible marketing tool for building your brand. In addition to capturing your contact information and what services you offer, they also communicate your company's brand values.

How to Select New Markets! What Legos and Your Business Have in Common

Markets that are compatible with your core competencies allow you to generate new revenues without increasing expenses.

How the Metric Days of Inventory Remaining Can Help Grow Sales and Free up Cash

The inventory ratio Days of Inventory Remaining uses past sold quantities to predict how many days a product will still be available until inventory runs out.

How to Prepare Your Business for Growth

Many small businesses are not prepared to add employees and grow. Their workflows are too founder-centric.

Is Your Business a Side Hustle? It Could Be Much More!

45% of Americans have a side hustle. 50% do so for financial reasons. Scalability is a crucial factor in determining the earning potential of a side business.

Don't Put Off Your Bookkeeping

If you have trouble answering how much money your company makes monthly and what its profit drivers are, your bookkeeping probably needs an upgrade.

The True Costs of Losing Customers

Losing a loyal customer means foregoing all future revenues and profits from this customer, which can be significantly higher than the value of a single purchase.

Why Business Owners Should Be Careful With New Year's Resolutions

If you need to make a New Year's resolution and are looking for items to add, pledge to prepare a thorough business case before making a decision that will significantly change your company.

Everything Starts With Your Brand! Why Branding Is Crucial for Your Success

A brand that resonates with potential customers creates loyalty and valuable repeat business, but it also attracts new customers through free word-of-mouth marketing.

7 Reasons Why You Should Have a Google Business Profile?

A Google Business Profile is a phenomenal tool for small companies to connect with potential customers, especially when they are local.

You Are Capable of More Than You Think!

Companies whose owners work with a business coach grow three times faster than those without one.

Can Your Tech Stack Keep Up With Your Brand Vision?

If you want your business to stay competitive and in sync with your brand vision, you have to adopt today’s most promising technologies.

How Pros Reuse Content

Don't use your valuable content only once. Instead, reuse your images and illustrations across multiple platforms and campaigns by slightly changing their look and varying the typefaces.

Measure Twice, Cut Once! Intro to Project Management

Projects can be events, weddings, photoshoots, house remodels, interior redesigns, and website launches. They usually share three critical characteristics: scope, time, and cost. Successful project managers follow eight best practices.

Is Your Business Idea Scalable?

Even if you want your company to stay small, scalability is the main reason your business is financially viable.

Are You a Strategic Networker?

Strategic networkers devote all their energy to developing and maintaining a network of people who can help them achieve their strategic business goals.

How Fear of the Unknown Can Reduce Your Conversion Rate and What You Can Do About It

In eCommerce, familiarity rather than creativity is the best approach to alleviate the fear of the unknown and, ultimately, increase your store's conversion rate.

Your Logo Isn't Separate From Your Brand

Like a musical symphony, your logo and your brand must be closely linked and perfectly orchestrated to effectively tell your brand’s story and create its memorable signature look and voice.

Just Because You Can Doesn't Mean You Should

As a business owner, nobody will tell you what to spend your time on. But if you and your family have to live off your company's income, entrepreneurs suddenly face significant challenges.

How Business Cases Can Improve Your Decision-Making

How decisions will turn out in the future is sometimes hard to predict. But not always, if you develop a business case before making an important decision.