Become a Strong Brand

We are a full-service, brand-passionate boutique web design firm in Charlotte, North Carolina, creating informational websites and online stores for small businesses.

Our web designs seamlessly integrate with our clients' digital marketing strategies, align with their digital workflows, and unlock new growth opportunities for them.

As web designers, we love working with independent business owners and translate the essence of their brand into simple, relevant messages supported by pictures, videos, and icons to achieve their marketing goals.

Make Your Brand Unforgettable With Your Ideal Customers

Brands that strongly resonate with their ideal customers share their values, motivations, beliefs, stories, and personality traits.

Customers are drawn to brands where they feel heard and understood.

Lavilo Web Design | Start Enjoying the Advantages of a Strong Brand

Start Enjoying the Advantages of a Strong Brand

We believe strong brands enjoy many advantages. They spend less on advertising, receive more referrals, and attract top talents.

Clients hire us to turn their business into a strong brand that effectively engages with customers through their new website, newsletter, social media, or signature presentations.

Lavilo Web Design | Give Your Brand a Voice

Give Your Brand a Voice

Branding shapes a brand's perception in the market.

It involves creating simple, relevant, and easy-to-remember messages that can be repeated across all digital marketing channels.

Whether you post on social media, write a newsletter, or give your signature presentation to a large audience, your brand voice and visual appearance should always stay the same.

Coherence, consistency, and authenticity are the key attributes of strong brands.

Lavilo Web Design | Discover What Makes Your Brand Unique

Discover What Makes Your Brand Unique

Our branding workshop help clients define their brand and discover what makes it unique.

Our 1:1 branding workshop covers:
Brand purpose
Brand values
Business X-Factor
• Ideal clients
Brand promise
Brand personality
Brand archetype
• Vision
• Mission
• Verbal and visual brand identity

Make Your Website as Distinctive as Your BranD

Successful brands excel at communicating the value of their products and services.

Think of your website as a digital marketing channel that conveys the value of your products and services in simple, relevant messages which resonate with your ideal customers.

Connect With Website Visitors Emotionally by Sharing Engaging Stories

Storytelling is a powerful tool to show how your products and services have improved a customer's situation.

An electrician could tell a story about helping a family fix the flawed electric wiring of their newly purchased home, preventing a potentially costly electric fire.

Similarly, a roofer could recount how they went the extra mile to repair a challenging roof leak following a severe storm, reducing the damage inside the home.

Or, a banker could describe how their bank provided an urgent loan, helping a local small business to expand.

An Easy-to-Use Website Is Key to Boosting Conversion Rates

Visitors who become lost or confused navigating a website are unlikely to complete an online purchase.

High-converting online stores and websites follow a familiar, mobile-friendly layout that creates trust and makes visitors feel safe.

That's why we work with Squarespace and Shopify, two leading website and online store platforms.

Express Your Brand With a Distinctive Style but a Familiar Layout

Squarespace and Shopify offer many features to make your website as distinctive as your brand.

In addition to a wide range of available typefaces and style options, we use backgrounds, gradients, shapes, and custom icons to personalize a website and enhance its flow.

Our design objective is to create a safe and welcoming experience for visitors.

Lavilo Web Design | The main reason people visit a website

The main reason people visit a website is to learn

what a particular company does,

how its product or service will improve their situation, and

what they have to do to purchase it.

Fresh Content Keeps Customers Engaged and Increases Repeat Purchases

Websites that offer visitors something new to learn encourage them to return.

Successful websites regularly publish fresh content to keep customers engaged and increase repeat purchases.

Because Squarespace and Shopify websites are maintenance-friendly, adding new content, posting a blog post, or writing a newsletter is simple without requiring expert help.

Lavilo Web Design | Be the Owner of Your Website and Its Content

Be the Owner of Your Website and Its Content

After building your Squarespace or Shopify website, we transfer ownership of your website to you. This includes all texts and the licenses for photos, icons, and graphics.

As the owner of your website, you decide who can make changes to your site.

When the work is done, you can easily revoke their access. You are in complete control.

Tell Your Brand's Story Through Eye-Catching Pictures

Eye-catching pictures can make a significant difference in telling your brand's story and engaging with your ideal clients.

Lavilo Web Design | A Picture Is Worth a Thousand Words

A Picture Is Worth a Thousand Words

Pictures can feature your products, describe your services, convey your values, structure the flow of your website, or make your site fun to read.

Lavilo Web Design | Let Picture Speak

Let Pictures Speak

Using visual storytelling techniques, we select pictures that best match your brand and are most impactful to convey your messages.

Lavilo Web Design | The Best Pictures Are Your Own

The Best Pictures Are Your Own

The most authentic way to stand out is through your own pictures.

We can professionally retouch your smartphone photos to make them look eye-catching and insta-worthy for your website and social media. We also add your logo to increase brand awareness.

Leverage Social Media to Increase Brand Awareness

Nine in ten people buy from brands they follow on social media.

If your business is not visible on social media, chances are you will miss a significant opportunity to draw attention to your brand and increase brand awareness and brand loyalty.

Lavilo Web Design | Brand Familiarity Creates Trust

Brand Familiarity Creates Trust, and Trust Drives Engagement

Users may only spend a few seconds on each post as they scroll through their social media feeds.

But because they see your brand regularly, it becomes familiar and gradually more trusted.

Trust drives engagement and builds long-term relationships with your audience and loyalty among your ideal customers.

Lavilo Web Design | Post on the Social Media Channels Your Ideal Customer Use

Post on the Social Media Channels Your Ideal Customers Use

While social media is a great tool to increase brand awareness and familiarity, not every brand succeeds on every platform.

The choice of channels depends on where your ideal customers spend the most time and what type of messages they engage with.

A Digital Marketing Strategy Lets You Achieve More With Less

Building on the outcomes of our branding workshop, we develop a digital marketing strategy that delivers tangible results for your business.

Rank Higher in Search Results

Search Engine Optimization (SEO) makes a website more attractive to search engines such as Google, Bing, and Yahoo, improving a site's ranking in search results.

A higher ranking can lead to more website visitors and increase the chance of generating more business.

Lavilo Web Design | Focus on the Right SEO Levers

Focus on the Right SEO Levers

SEO has many dimensions, which all play a vital role in the ranking.

• Website layout, encryption
• Mobile-friendliness
• Link building
• Physical location
• Keywords
• Image metadata
• Content hierarchy
• Blog

Generate More Leads With PPC-Advertising

With pay-per-click advertising, you only pay if a user clicks on your ad. Google, Facebook, and Instagram, for example, work that way.

We provide you with common statistics to measure the impact of your ad campaign, ensuring that you achieve your goals.

Boost Sales Through Referrals

The best scenario for any business is when a happy customer recommends its products or services to a friend. These referrals are worth gold.

Transform Your Referrals Into a Steady Flow

Successful entrepreneurs rely on networking and an increasing number of customer referrals to expand their business.

We work with you to create a referral marketing strategy including an on-brand signature presentation that resonates with your ideal customers and increases sales.

Thank Your Loyal Customers! It Increases Retention and Referrals

Don't forget to thank your loyal customers.

Together, we can develop a loyalty rewards program that integrates with your website, stimulates word-of-mouth marketing, and increases customer retention, referrals, and sales.


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