Logos — Blog

5 Myths About Logos Debunked

There are many misconceptions about logos. These five design tips will elevate your logo and make it stand out from your competitors.

BrandingStefan MeuserJuly 18, 2024Online Store, Branding, Logos, Typography, Marketing

Your Logo Isn't Separate From Your Brand

Like a musical symphony, your logo and your brand must be closely linked and perfectly orchestrated to effectively tell your brand’s story and create its memorable signature look and voice.

Branding, Shopify, Web Design, MarketingStefan MeuserOctober 12, 2023Marketing, Logos, Web Design Process, Branding, Online Store, Typography

Why You Should Avoid Intricate Logos

Intricate logos can become unrecognizable when you scale them down. Before you start designing logo, think about the many ways you could use it, such as in social media, on your website, or as a printed banner.

Branding, MarketingStefan MeuserApril 20, 2023Online Store, Branding, Logos

How to Build a Strong Brand

Strong brands have mastered three crucial steps: brand coherence, consistency, and authenticity.

Marketing, BrandingStefan MeuserNovember 10, 2022Marketing, Logos, Typography

Don't Stress Over Which Shopify Theme to Choose

Choosing the right Shopify Theme is less critical than you might think. The theme is only one of seven elements that give your online store its signature look.

Did You Over-Customize Your Squarespace Website?

With Squarespace, you can build a stunningly looking, future-proof website without knowing HTML, CSS, or JavaScript, as long as your website design doesn't get too complex.

Canva Versus Adobe Illustrator

Canva versus Adobe Illustrator is like choosing between ease of use and capabilities. But, in reality, both applications are great at what they are designed for.

Illustrations, Web DesignStefan MeuserJuly 28, 2022General, Marketing, Email Marketing, Logos

How to Think About Logos

Logos are intrinsically linked to the brands they identify and help shape how these brands are perceived by those who interact with them.

Illustrations, Branding, MarketingStefan MeuserMay 19, 2022Web Design Process, Logos, Typography

Decoding Typography

Legibility, readability, and appearance of your copy are critical to any website. Knowing the basics of typography is the first step in your solution.

Web Design, Marketing, BrandingStefan MeuserFebruary 16, 2022Online Store, Logos, Marketing, Email Marketing, Typography

Are You Using Illustrations on Your Site?

Illustrations are a great way to support your message on your website. Here are a few things to consider.

Illustrations, Web DesignStefan MeuserJune 3, 2021General, Logos

What Is a Favicon?

Have you wondered what this small icon in your browser tab is?

Web DesignStefan MeuserJanuary 28, 2021General, Logos

What are Vector Graphics?

Vector graphics simplify the work of your web designer and saves you money. However, if you cannot provide the original files, you may be up for a costly surprise.

Web Design, IllustrationsStefan MeuserOctober 29, 2020Logos

What Can a Web Designer Do That I Cannot?

You can be your own web designer, but the learning curve might be quite steep before you can build a professional-looking website.

Web DesignStefan MeuserSeptember 17, 2020General, Online Store, Search Engine Optimization, Logos, Web Design Process

JPEG or PNG?

The differences between the file formats JPEG and PNG can be significant.

Photography, Web DesignStefan MeuserOctober 10, 2019General, Logos