Email Marketing

10 Sales Strategies to Grow Your Small Business

These ten sales strategies build a strong foundation for enhancing customer experience, loyalty, referrals, and sales.

Unlock Your Business's True Potential With an Effective Digital Strategy

A digital strategy that consolidates your digital marketing strategy and digital workflow strategy into a single coherent plan has the power to transform your business, unlocking its true potential.

Why You Should Choose a Brand Archetype

Brand archetypes can make brand decisions more predictable, understandable, and quicker by aligning visual and verbal brand design elements to a preset personality.

BrandingStefan MeuserJune 20, 2024Branding, Marketing, Social Media, Email Marketing

SEO vs. PPC — Which Is Better?

Building a loyal following through organic growth (SEO) boosted by paid time-limited ads on Google and social media (PPC) for special events and products combines the strengths of both methods.

How Pros Reuse Content

Don't use your valuable content only once. Instead, reuse your images and illustrations across multiple platforms and campaigns by slightly changing their look and varying the typefaces.

Shopify, Marketing, Social MediaStefan MeuserNovember 16, 2023Online Store, Marketing, Email Marketing, Social Media

Does Your Website Reflect What Your Business Does?

Whether you communicate with your customers through a few channels or many, they all need to follow your brand guidelines closely and reflect what your company does.

Marketing, BrandingStefan MeuserAugust 24, 2023Online Store, Email Marketing, Marketing, Branding, Social Media

10 Tips to Succeed in Digital Marketing

With digital marketing, companies no longer have control over who engages with them; in today's digital world, customers decide if, how, and when they want to interact with a brand.

Why You Shouldn't Let AI Write Your Content

Whether AI-generated content serves as a starting point for your writing or you publish it unedited on your website, the long-term economic damage from losing your brand voice and weakening your brand could be much higher than the time you save.

What Is Brand-to-Brand Collaboration? 9 Tips to Help You Succeed

While there are no set rules for how brands should collaborate, these nine best practices are worth considering to make your partnership successful.

Branding, MarketingStefan MeuserMarch 16, 2023Online Store, Branding, Marketing, Social Media, Email Marketing

How to Take iPhone Photos in ProRAW

iPhone 12 Pro models and newer allow you to capture photos in ProRAW, making editing them easier in Lightroom and Photoshop.

How to Write Copy for the Web

Make it easier for visitors to scan your webpage. These 5 principles increase your chances that visitors will find your content engaging and decide to read the full text.

Shopify, Social Media, Web DesignStefan MeuserDecember 22, 2022General, Email Marketing, Online Store, Social Media

What Is a Website Referrer?

Part of your website analytics is information about where the traffic to your site originates.

Shopify, Social Media, Web DesignStefan MeuserDecember 15, 2022General, Email Marketing, Online Store, Social Media

How Long Should It Take You to Respond to an Inquiry?

Try to respond to inquiries by the next morning. If that's challenging for your business, customer relationship software could give you the necessary productivity boost.

Business Management, Web DesignStefan MeuserSeptember 22, 2022General, Online Store, Email Marketing, Social Media

Why You Need a Written Marketing Strategy

Memorizing all the details of your marketing strategy can be a challenge. By writing it down, you give your marketing strategy an official touch and create a checklist for yourself.

MarketingStefan MeuserSeptember 8, 2022General, Online Store, Email Marketing, Social Media, Branding, Marketing

Did You Over-Customize Your Squarespace Website?

With Squarespace, you can build a stunningly looking, future-proof website without knowing HTML, CSS, or JavaScript, as long as your website design doesn't get too complex.

Why You Should Digitize Your Workflow

A digitized and integrated workflow has many advantages. Above all, they make it easier to do business with you and thus save you and your customers a lot of time.

Canva Versus Adobe Illustrator

Canva versus Adobe Illustrator is like choosing between ease of use and capabilities. But, in reality, both applications are great at what they are designed for.

Illustrations, Web DesignStefan MeuserJuly 28, 2022General, Marketing, Email Marketing, Logos

Decoding Typography

Legibility, readability, and appearance of your copy are critical to any website. Knowing the basics of typography is the first step in your solution.