These ten sales strategies build a strong foundation for enhancing customer experience, loyalty, referrals, and sales.
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A digital strategy that consolidates your digital marketing strategy and digital workflow strategy into a single coherent plan has the power to transform your business, unlocking its true potential.
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Brand archetypes can make brand decisions more predictable, understandable, and quicker by aligning visual and verbal brand design elements to a preset personality.
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Building a loyal following through organic growth (SEO) boosted by paid time-limited ads on Google and social media (PPC) for special events and products combines the strengths of both methods.
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Don't use your valuable content only once. Instead, reuse your images and illustrations across multiple platforms and campaigns by slightly changing their look and varying the typefaces.
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Whether you communicate with your customers through a few channels or many, they all need to follow your brand guidelines closely and reflect what your company does.
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With digital marketing, companies no longer have control over who engages with them; in today's digital world, customers decide if, how, and when they want to interact with a brand.
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Whether AI-generated content serves as a starting point for your writing or you publish it unedited on your website, the long-term economic damage from losing your brand voice and weakening your brand could be much higher than the time you save.
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While there are no set rules for how brands should collaborate, these nine best practices are worth considering to make your partnership successful.
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iPhone 12 Pro models and newer allow you to capture photos in ProRAW, making editing them easier in Lightroom and Photoshop.
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Make it easier for visitors to scan your webpage. These 5 principles increase your chances that visitors will find your content engaging and decide to read the full text.
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Part of your website analytics is information about where the traffic to your site originates.
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Try to respond to inquiries by the next morning. If that's challenging for your business, customer relationship software could give you the necessary productivity boost.
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Memorizing all the details of your marketing strategy can be a challenge. By writing it down, you give your marketing strategy an official touch and create a checklist for yourself.
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With Squarespace, you can build a stunningly looking, future-proof website without knowing HTML, CSS, or JavaScript, as long as your website design doesn't get too complex.
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A digitized and integrated workflow has many advantages. Above all, they make it easier to do business with you and thus save you and your customers a lot of time.
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Canva versus Adobe Illustrator is like choosing between ease of use and capabilities. But, in reality, both applications are great at what they are designed for.
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Legibility, readability, and appearance of your copy are critical to any website. Knowing the basics of typography is the first step in your solution.
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It is tempting to replace your company's website with Facebook or social media in general. Here is why you should not.
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Customer Lifetime Value (CLV) is a powerful marketing concept. Embracing it can be game-changing for small businesses.
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