Profit is the most straightforward metric that will bring financial transparency to your business and allow you to uncover long-hidden underperformance.
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Focusing on the things that matter is what successful companies do well, giving them the time and resources to pursue ideas with the highest profit potential.
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Consider these 7 criteria the next time you select new software or an app. They could make your decision more future-proof, saving you time and money.
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Having to make a decision under time pressure can be very intense. What helped me focus on the important aspects of the decision was asking what problem I wanted to solve.
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Client management software is often industry-specific and offers many time-saving advantages that could increase your productivity and bring your business to the next level.
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Client management software can help small businesses to succeed online. Here is how.
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Selling online is the dream of many small businesses. But not all companies are a good fit for the regular online store platforms, such as Shopify, Squarespace, or Wix. Find out which business models usually work and which do not.
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As a small business, if you want to build a long-lasting, mutually beneficial relationship with your customers, you should protect those relationships and not leave them to online marketplaces.
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Customer Lifetime Value (CLV) is a powerful marketing concept. Embracing it can be game-changing for small businesses.
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Many businesses discount their products and services to boost sales. But do they also make more profit?
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Digital assets, such as photos, illustrations, logos, and texts, are valuable items for your business. Find out here how to better protect them.
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The 80/20 rule is a powerful tool in web design to improve user experience and cost-effectiveness.
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Time is money. How subscription software can free up your calendar to do the things you don't have time for.
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According to the August 2021 Sales Report for Retail and Food Services from the U.S. Census Bureau, non-store retailers grew by 15.7% compared to the same 8-month period last year.
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If your website doesn’t play an important role in your marketing strategy yet, consider turning it into a powerful marketing hub for your social media posts and newsletters.
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Offering customers more than one way (channel) to engage with your brand is critical, especially for small businesses trying to appeal to a broader demographic and geographic base.
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In a world where competitors quickly copy great product ideas, you must increasingly rely on your brand to differentiate your business in the market and build long-term loyalty.
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Will customers shop differently in a year from now than a year ago?
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A McKinsey study finds that Gen Z and high-income shoppers are willing to pay more for sustainable products.
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If you are afraid of your finances or get quickly bored looking at them, here is why you should embrace them.
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