Highly creative, excessively unique, or overly beautiful brand design elements can sometimes be too complex to use in real life. For a brand to reach its full potential, you need to embrace three secrets.
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Discounts are the most expensive way to thank your loyal customers. Instead, consider these 10 reward ideas that are very effective but do not cost you anything.
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Based on your values and how your products and services improve the lives of your customers, your business should make an emotional connection. But you need to earn their trust through your actions.
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If your customers are less price-sensitive and buy your products and services based on their features, value-based pricing can be a good option to increase your profit.
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Those using cost-plus pricing see the simple markup-based approach as the biggest benefit. However, this rigid formula-driven method comes with four risks.
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It takes time and money to categorize and track each expense item every month, but the benefits to your business can be immense and far outweigh the effort.
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These 9 tips can increase the value of your business and prepare it for sale.
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How much money you get for your company depends on what you sell, who your buyer is, and the amount of profit your business makes annually.
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Successful companies are very disciplined in getting their ideas implemented. These tips show how.
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Logos are intrinsically linked to the brands they identify and help shape how these brands are perceived by those who interact with them.
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Better planning is one of the many benefits of using the sales funnel methodology as it significantly increases visibility into the sales pipeline in a structured way.
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To-do lists are a great tool for organizing your life. Consider five changes that will reduce your to-do list and keep it short.
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Profit is the most straightforward metric that will bring financial transparency to your business and allow you to uncover long-hidden underperformance.
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Focusing on the things that matter is what successful companies do well, giving them the time and resources to pursue ideas with the highest profit potential.
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Rebranding often becomes necessary if the marketplace or your company's direction changes. Avoiding three mistakes is critical for your success.
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Aligning your brand with what your business currently represents is the purpose of rebranding. It is a normal step that many successful companies go through when they realize they are outgrowing their brand.
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A website with up-to-date and informative content appeals to many visitors. Here are a few things to consider when creating your website maintenance plan.
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Consider these 7 criteria the next time you select new software or an app. They could make your decision more future-proof, saving you time and money.
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Having to make a decision under time pressure can be very intense. What helped me focus on the important aspects of the decision was asking what problem I wanted to solve.
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Client management software is often industry-specific and offers many time-saving advantages that could increase your productivity and bring your business to the next level.
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