Blog

What If an Online Store Doesn't Work for Your Business?

Client management software can help small businesses to succeed online. Here is how.

Marketing, Web Design, Shopify, Business ManagementStefan MeuserMarch 3, 2022General, Marketing, Online Store

Should Domain Names Be Short?

Find out why domain names don’t need to be short.

Web DesignStefan MeuserFebruary 24, 2022Knowledge Base, Domain Name

Decoding Typography

Legibility, readability, and appearance of your copy are critical to any website. Knowing the basics of typography is the first step in your solution.

Web Design, Marketing, BrandingStefan MeuserFebruary 16, 2022Online Store, Logos, Marketing, Email Marketing, Typography

Can Facebook Replace Your Business Website?

It is tempting to replace your company's website with Facebook or social media in general. Here is why you should not.

Web DesignStefan MeuserFebruary 10, 2022Email Marketing, General

Why Your Visual Brand Identity Matters

Use different visual design elements to create a website with a memorable signature look — a unique visual brand identity.

Marketing, Web Design, BrandingStefan MeuserFebruary 3, 2022General, Marketing

5 Reasons Why You Should Strengthen Your Brand Personality

Investing in your brand personality can strengthen your brand, increasing the value premium customers are ready to pay for your products and services.

Marketing, BrandingStefan MeuserJanuary 27, 2022Online Store, General, Marketing

What Is Your Brand Promise?

Like a solemn pledge you take, a brand promise commits your company to deliver on this promise every single time. These three steps help you create a compelling brand promise.

Marketing, BrandingStefan MeuserJanuary 20, 2022Online Store, General, Marketing

What Is a Brand Compass and Why Your Business Should Have One

A brand compass is a crucial tool to anchor your brand decisions and ensure coherence across all brand elements.

Marketing, BrandingStefan MeuserJanuary 13, 2022Marketing, Web Design Process, Branding

When an Online Store Is Right for You — and When Not

Selling online is the dream of many small businesses. But not all companies are a good fit for the regular online store platforms, such as Shopify, Squarespace, or Wix. Find out which business models usually work and which do not.

Web Design, Business Management, MarketingStefan MeuserJanuary 6, 2022Online Store, General

CAPTCHA!

Online stores increasingly use CAPTCHA to verify that you are a human and not a robot. Find out what it stands for and how it works.

Web DesignStefan MeuserDecember 23, 2021Cybersecurity

Why You Should Protect Your Customer Relationships

As a small business, if you want to build a long-lasting, mutually beneficial relationship with your customers, you should protect those relationships and not leave them to online marketplaces.

Marketing, Business ManagementStefan MeuserDecember 16, 2021Online Store, General, Marketing

What Is Customer Lifetime Value (CLV) and Why Small Businesses Should Embrace It

Customer Lifetime Value (CLV) is a powerful marketing concept. Embracing it can be game-changing for small businesses.

Web Design, Business Management, MarketingStefan MeuserDecember 9, 2021General, Email Marketing, Knowledge Base, Marketing

How to Succeed on Social Media

After spending considerable time on Pinterest and Facebook, I think I now understand what it takes to succeed on social media.

Web Design, MarketingStefan MeuserDecember 2, 2021Online Store, Social Media

How to Make Your Website Unique

This guide gives you a comprehensive overview of all topics that make your website stand out.

Web Design, MarketingStefan MeuserNovember 18, 2021Online Store, Web Design Process

Free Websites Aren't Really Free

Even free websites can make money for platform providers. Here is how they do it.

Web DesignStefan MeuserNovember 11, 2021Knowledge Base, General

When Discounting Your Products Could Cost You Money

Many businesses discount their products and services to boost sales. But do they also make more profit?

Web Design, Business Management, Marketing, ShopifyStefan MeuserNovember 4, 2021Online Store

5 Tips to Make Your Web Page More Effective

Structure the content of a web page so that it is searchable by Google and also appeals to your visitors.

Web Design, Marketing, ShopifyStefan MeuserOctober 28, 2021Online Store, Web Design Process

Do You Add a Color Space to Your Photos?

If you want to prevent your photos from looking different across web browsers, you need to add a color space to your photos.

PhotographyStefan MeuserOctober 21, 2021Color Space, General

How to Better Protect Your Digital Assets

Digital assets, such as photos, illustrations, logos, and texts, are valuable items for your business. Find out here how to better protect them.

Web Design, Business ManagementStefan MeuserOctober 14, 2021Cybersecurity

Why the 80/20 Rule Matters

The 80/20 rule is a powerful tool in web design to improve user experience and cost-effectiveness.

Web Design, Business ManagementStefan MeuserOctober 7, 2021General