Focusing on 5 services and doing them 100 times instead of offering 100 services and doing them 5 times will likely increase sales and profitability.
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Building a loyal following through organic growth (SEO) boosted by paid time-limited ads on Google and social media (PPC) for special events and products combines the strengths of both methods.
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Social sharing images follow a hierarchy. When linking to a website, social media first looks for a URL-specific image, but if none was uploaded, it displays the site-wide picture.
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Impressions, clicks, click-through rate (CTR), open rate, click-to-open rate (CTOR), and return-on-ad-spend (ROAS) are essential standard metrics to assess the success of your online advertising and email campaigns.
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A brand may be coherent and produce high-quality content, but only if all employees authentically live the brand values and fulfill its promise will it become strong.
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Websites that regularly feature new content are usually more successful because visitors are more likely to engage with them, knowing they will always find something new and helpful.
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With Pay-Per-Click (PPC) advertising, companies can precisely target their desired audiences, track which ad a user clicked on, and directly associate that ad with a subsequent product purchase, making their online campaigns more effective and their marketing strategies more successful.
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Your business's X-Factor can help you gain a durable competitive advantage, leading to faster growth and higher profits.
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The search engine results page uses 17+ Google features to aggregate, structure, and display relevant search results without having to click on every web page.
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Fast-growing startups often follow internal processes that may have been suitable for much smaller-sized businesses. That leads to unnecessary workarounds and complexity.
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Companies that set clear, realistic expectations and whose employees strive to exceed them enjoy a significant, practically unbeatable competitive advantage.
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Companies with employees must know how much sales they must bring in and how much gross profit their products must make to cover their staff's costs. The metrics sales per employee and gross profit per employee can set the right thresholds.
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Planning is essential in understanding what resources you might need to bring your business idea to market. But you cannot plan forever because your plan will likely change when you learn something new.
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Like taking a before picture, baselining creates a reference point against which you can compare your improvements.
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A top-selling product has a high gross profit and sells in large quantities, contributing significantly to a company's profit.
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A business must address four critical requirements before its marketing efforts achieve their desired results.
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Business cards are an incredible marketing tool for building your brand. In addition to capturing your contact information and what services you offer, they also communicate your company's brand values.
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Markets that are compatible with your core competencies allow you to generate new revenues without increasing expenses.
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The inventory ratio Days of Inventory Remaining uses past sold quantities to predict how many days a product will still be available until inventory runs out.
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Many small businesses are not prepared to add employees and grow. Their workflows are too founder-centric.
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