Use different visual design elements to create a website with a memorable signature look — a unique visual brand identity.
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Investing in your brand personality can strengthen your brand, increasing the value premium customers are ready to pay for your products and services.
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Like a solemn pledge you take, a brand promise commits your company to deliver on this promise every single time. These three steps help you create a compelling brand promise.
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A brand compass is a crucial tool to anchor your brand decisions and ensure coherence across all brand elements.
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Selling online is the dream of many small businesses. But not all companies are a good fit for the regular online store platforms, such as Shopify, Squarespace, or Wix. Find out which business models usually work and which do not.
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As a small business, if you want to build a long-lasting, mutually beneficial relationship with your customers, you should protect those relationships and not leave them to online marketplaces.
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Customer Lifetime Value (CLV) is a powerful marketing concept. Embracing it can be game-changing for small businesses.
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After spending considerable time on Pinterest and Facebook, I think I now understand what it takes to succeed on social media.
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This guide gives you a comprehensive overview of all topics that make your website stand out.
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Many businesses discount their products and services to boost sales. But do they also make more profit?
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Structure the content of a web page so that it is searchable by Google and also appeals to your visitors.
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According to the August 2021 Sales Report for Retail and Food Services from the U.S. Census Bureau, non-store retailers grew by 15.7% compared to the same 8-month period last year.
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If your website doesn’t play an important role in your marketing strategy yet, consider turning it into a powerful marketing hub for your social media posts and newsletters.
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Offering customers more than one way (channel) to engage with your brand is critical, especially for small businesses trying to appeal to a broader demographic and geographic base.
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In a world where competitors quickly copy great product ideas, you must increasingly rely on your brand to differentiate your business in the market and build long-term loyalty.
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A McKinsey study finds that Gen Z and high-income shoppers are willing to pay more for sustainable products.
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Building a business can take time, and success may be years away. This simple trick can help you stay focused and patient.
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Predicting how your customers will react to price increases is critical to any business. The concept of price elasticity can change how you think about them.
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If your pricing is based on intuition, consider calculating a minimum gross profit as a reality check.
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While nobody knows for sure what the future holds, seven e-commerce trends with staying power are quickly emerging.
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