Blog

Do You Need a Business Plan?

A business plan aligns your dreams with your financial means and company goals. But this is not the most important reason you should develop one.

Shopify, Business ManagementStefan MeuserNovember 3, 2022Online Store, Finance

Don't Stress Over Which Shopify Theme to Choose

Choosing the right Shopify Theme is less critical than you might think. The theme is only one of seven elements that give your online store its signature look.

9 Cost-Saving Tips for Leaner Times

"A penny saved is a penny earned." — These 9 cost-saving tips can improve your cost structure.

5 Tips to Recession-Proof Your Business

Companies usually do not fail because they lack innovative ideas but because they run out of cash. These 5 tips can help preserve your cash in a recession.

Shopify, Business ManagementStefan MeuserOctober 13, 2022General

What Is HEIC?

Since Apple uses HEIC as the format for its iPhone photos, this article explains what HEIC is, why HEIC is better than JPEG, and how to convert HEIC files to JPEGs.

How to Work With Cloud Storage

Cloud storage can mean many different things. As a content cloud, cloud storage can significantly increase your productivity and stimulate effective collaboration within your team, provided you change how you work.

Web Design, Shopify, Marketing, Business ManagementStefan MeuserSeptember 29, 2022Marketing, Online Store, Time Management

How Long Should It Take You to Respond to an Inquiry?

Try to respond to inquiries by the next morning. If that's challenging for your business, customer relationship software could give you the necessary productivity boost.

Business Management, Web DesignStefan MeuserSeptember 22, 2022General, Online Store, Email Marketing, Social Media

How Do You Stay in Contact With Your Past Customers?

Keeping in touch with your past customers can be as simple as emailing them a regular newsletter with promotions, event invitations, or valuable tips. But you have several other options.

Web Design, ShopifyStefan MeuserSeptember 15, 2022Marketing, Online Store

Why You Need a Written Marketing Strategy

Memorizing all the details of your marketing strategy can be a challenge. By writing it down, you give your marketing strategy an official touch and create a checklist for yourself.

MarketingStefan MeuserSeptember 8, 2022General, Online Store, Email Marketing, Social Media, Branding, Marketing

Did You Over-Customize Your Squarespace Website?

With Squarespace, you can build a stunningly looking, future-proof website without knowing HTML, CSS, or JavaScript, as long as your website design doesn't get too complex.

Why You Should Update Your Product Descriptions

The best product descriptions address three aspects: They invite, illustrate, and inform while telling a coherent story.

Web Design, ShopifyStefan MeuserAugust 25, 2022Marketing, Online Store

Why You Should Digitize Your Workflow

A digitized and integrated workflow has many advantages. Above all, they make it easier to do business with you and thus save you and your customers a lot of time.

Dreaming of Becoming Your Own Boss?

Many dream of starting their own business, but few know what it entails. These eight tips give you some answers.

Business ManagementStefan MeuserAugust 11, 2022Online Store, General

Word-of-Mouth Marketing

Word-of-mouth marketing is a highly effective marketing strategy for acquiring new customers without spending on social media pay-per-click advertising.

MarketingStefan MeuserAugust 4, 2022General, Marketing, Online Store

Canva Versus Adobe Illustrator

Canva versus Adobe Illustrator is like choosing between ease of use and capabilities. But, in reality, both applications are great at what they are designed for.

Illustrations, Web DesignStefan MeuserJuly 28, 2022General, Marketing, Email Marketing, Logos

3 Branding Secrets

Highly creative, excessively unique, or overly beautiful brand design elements can sometimes be too complex to use in real life. For a brand to reach its full potential, you need to embrace three secrets.

Marketing, BrandingStefan MeuserJuly 21, 2022Online Store, General, Marketing

Reward Loyal Customers Without Spending Anything

Discounts are the most expensive way to thank your loyal customers. Instead, consider these 10 reward ideas that are very effective but do not cost you anything.

Marketing, Business Management, ShopifyStefan MeuserJuly 14, 2022Finance, General, Marketing, Online Store

Can You Say What Your Business Stands For?

Based on your values and how your products and services improve the lives of your customers, your business should make an emotional connection. But you need to earn their trust through your actions.

Branding, MarketingStefan MeuserJuly 7, 2022General, Marketing, Online Store

Value-Based Pricing in 7 Steps

If your customers are less price-sensitive and buy your products and services based on their features, value-based pricing can be a good option to increase your profit.

Business Management, Marketing, ShopifyStefan MeuserJune 30, 2022General, Marketing, Online Store

Why Fixed Markups Can Lower Your Profit

Those using cost-plus pricing see the simple markup-based approach as the biggest benefit. However, this rigid formula-driven method comes with four risks.