Blog

How Business Cases Can Improve Your Decision-Making

How decisions will turn out in the future is sometimes hard to predict. But not always, if you develop a business case before making an important decision.

How to Create Proposals Faster

Using standardized components can significantly reduce the time spent creating proposals.

As a Solopreneur, Who Do You Ask for Advice?

Speaking to a business coach with extensive business experience in various industries could sometimes prevent costly mistakes and save solopreneurs a lot of time — and their company.

What Is Brand Equity? 5 Tips on How to Grow It.

Brand equity refers to the monetary value of a brand. These 5 tips will strengthen your brand and grow brand equity.

Striving for Perfection Can Be a Waste of Time, Strive for Excellence Instead

In business, usually, nothing is perfect. What's far more crucial is that your products and services are better than those of your competitors.

Does Your Website Reflect What Your Business Does?

Whether you communicate with your customers through a few channels or many, they all need to follow your brand guidelines closely and reflect what your company does.

5 Signs Your Business Is Too Complex — and What You Can Do About It

Simplification is the best cure for complexity. Here are 5 signs to detect unnecessary complexity in your own business and 3 steps to reduce it.

Why Practicing Is the Key to Profitability

The more you practice, the sooner you will become an expert in your field and the less time it will take you to complete a task, increasing your business's profitability.

10 Tips to Succeed in Digital Marketing

With digital marketing, companies no longer have control over who engages with them; in today's digital world, customers decide if, how, and when they want to interact with a brand.

You Can't Improve What You Don't Measure

You don't need to rely on your gut feeling to tell if your business is going in the right direction. Shopify provides an easy-to-use dashboard for your online store that requires no configuration. And it is free with your subscription.

Why You Shouldn't Let AI Write Your Content

Whether AI-generated content serves as a starting point for your writing or you publish it unedited on your website, the long-term economic damage from losing your brand voice and weakening your brand could be much higher than the time you save.

Are We Setting Ourselves Impossible Goals?

Building a business can be daunting at times. Self-doubt is normal. Your effort is the only variable you can control.

Gradients Are the Latest Trend in Web Design

Web browsers have supported gradients for some time. They are increasingly used in web design templates to add uniqueness to your website or online store.

Can an Expensive Website Template Make up for Low-Quality Photos?

The effectiveness of your website's brand storytelling depends on how much your layout, visuals, and texts are balanced.

Invest in Your Employees - 10 Dos and 5 Don'ts

To create a high-performance work culture, you should follow 10 dos and avoid 5 don'ts.

Focus on Your Target Customers When Designing a Website

Present your brand coherently across multiple channels while appealing to your target customers through the same look and feel on social media, in print media, or on your website.

Why You Should Know Your Customer Retention Rate

The customer retention rate gives insight into your customers' buying behavior; your conclusions can significantly improve customer satisfaction and profitability.

Avoid This Common Mistake: Extrapolation

Extrapolation is the prediction of the future based on past trends. It can be a dangerous shortcut. Instead think in scenarios of risks and opportunities.

Cost-Cutting Is Not a Growth Strategy

Cutting costs can inadvertently make your profitability problem worse.

Do You Still Ask Your Customers to Print, Sign, and Scan a Contract?

If your processes are not smartphone-optimized, appealing to customers will become increasingly challenging.