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How Discounts Can Make Your Business More Efficient

Incentivizing customers with a discount for changing their behavior can help you increase your productivity.

High-revenue orders tend to be more complex and therefore require additional staff to deal with problems as soon as they arise, reducing their profitability.

Shopify, Business ManagementStefan MeuserMay 4, 2023Online Store, Finance

Imagine Thieves Stealing Your Business iPhone

Your passcode allows you to access all apps on your iPhone, including email, iMessage, and banking apps. Thieves know this and hard-lock your phone so you have to enter your passcode to unlock your device.

iPhoneStefan MeuserApril 27, 2023Online Store

Why You Should Avoid Intricate Logos

Intricate logos can become unrecognizable when you scale them down. Before you start designing logo, think about the many ways you could use it, such as in social media, on your website, or as a printed banner.

Branding, MarketingStefan MeuserApril 20, 2023Online Store, Branding, Logos

5 Signs Your Business Could Be in Trouble

Not being able to pay a bill is often the most obvious symptom that a business is in trouble. But there are five other early warning signs that something isn't right.

Business ManagementStefan MeuserApril 13, 2023Finance, Online Store, Time Management

9 in 10 People Buy From Brands They Follow on Social Media

If your business is not visible on social media, chances are you will miss a significant opportunity to draw attention to your brand and increase brand awareness and brand loyalty.

Social Media, BrandingStefan MeuserApril 6, 2023Online Store, Social Media, Branding, Marketing

A Website Needs to Be More Than Just Look Great

A simple, uncluttered, and functional website that feels familiar and renders correctly on any device, appears in search results, and offers lots of relevant information will attract more visitors in the long run.

Do You Have an Entrepreneurial Mindset?

If you are confident that what you are working on will be successful, you might have an entrepreneurial mindset. Here are ten traits most entrepreneurs share.

Shopify, Business Management, MarketingStefan MeuserMarch 23, 2023Online Store, Marketing, Branding

What Is Brand-to-Brand Collaboration? 9 Tips to Help You Succeed

While there are no set rules for how brands should collaborate, these nine best practices are worth considering to make your partnership successful.

Branding, MarketingStefan MeuserMarch 16, 2023Online Store, Branding, Marketing, Social Media, Email Marketing

iCloud Photo Library or iCloud Drive for Long-Term Storage of Your Photos?

Accidentally deleting a photo on one Apple device will remove it from all devices because all devices connect to iCloud Photo Library. Consider saving a duplicate picture to iCloud Drive for long-term storage.

5 Areas Where a Business Coach Can Add Value

Their knowledge, experience, and people skills can make business coaches an effective resource in guiding small business owners through the early stages of their new venture.

Business Management, Business CoachingStefan MeuserMarch 2, 2023Online Store, Finance, Marketing

How to Take iPhone Photos in ProRAW

iPhone 12 Pro models and newer allow you to capture photos in ProRAW, making editing them easier in Lightroom and Photoshop.

How Much Should You Pay Yourself as a Small Business Owner

The free-cash-flow method can help estimate the amount of money you are safe to take out of your business.

Business Management, ShopifyStefan MeuserFebruary 16, 2023Online Store, Finance

Why You Should Not Use a Built-In Domain for Your Business Website

Built-in domains permanently tie you to your website host because you will lose your search engine ranking if you change platforms — unless you have your own domain name.

Marketing, Shopify, Web DesignStefan MeuserFebruary 9, 2023Online Store, Marketing, Branding, Search Engine Optimization

Why an Expensive Camera Alone Won't Get You Great Pictures on Social Media

If you primarily need pictures for social media, you can have your own smartphone photos professionally retouched and save yourself the investment in an expensive camera.

Your Company Is Growing Fast. 7 Tips on How to Keep Growing

Scaling up your business is not an easy task. It has to become more organized, structured, and predictable.

Business Management, ShopifyStefan MeuserJanuary 26, 2023Online Store, Finance, Marketing, Social Media

What Is Return on Ad Spend (ROAS) and How to Use It?

Understanding ROAS and how to use it is critical to evaluating the effectiveness of your advertising.

MarketingStefan MeuserJanuary 19, 2023Online Store, Finance, Marketing, Social Media, Advertising

The Job Often Goes to the First to Respond

Responding to inquiries consistently in a short timeframe requires more than will. It requires a secret enabler in the background: a digitized workflow.

Business Management, ShopifyStefan MeuserJanuary 12, 2023Online Store, Time Management

Why You Should Rethink Your Social Media Strategy

Success as a business on social media requires a long-term commitment to post high-quality content daily. But your target audience also needs to be familiar with the type of products and services you offer.

Social Media, MarketingStefan MeuserJanuary 5, 2023Online Store, Social Media

How to Write Copy for the Web

Make it easier for visitors to scan your webpage. These 5 principles increase your chances that visitors will find your content engaging and decide to read the full text.

Shopify, Social Media, Web DesignStefan MeuserDecember 22, 2022General, Email Marketing, Online Store, Social Media