A business must address four critical requirements before its marketing efforts achieve their desired results.
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Business cards are an incredible marketing tool for building your brand. In addition to capturing your contact information and what services you offer, they also communicate your company's brand values.
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Markets that are compatible with your core competencies allow you to generate new revenues without increasing expenses.
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The inventory ratio Days of Inventory Remaining uses past sold quantities to predict how many days a product will still be available until inventory runs out.
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Many small businesses are not prepared to add employees and grow. Their workflows are too founder-centric.
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45% of Americans have a side hustle. 50% do so for financial reasons. Scalability is a crucial factor in determining the earning potential of a side business.
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If you have trouble answering how much money your company makes monthly and what its profit drivers are, your bookkeeping probably needs an upgrade.
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Losing a loyal customer means foregoing all future revenues and profits from this customer, which can be significantly higher than the value of a single purchase.
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If you need to make a New Year's resolution and are looking for items to add, pledge to prepare a thorough business case before making a decision that will significantly change your company.
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A brand that resonates with potential customers creates loyalty and valuable repeat business, but it also attracts new customers through free word-of-mouth marketing.
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A Google Business Profile is a phenomenal tool for small companies to connect with potential customers, especially when they are local.
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Companies whose owners work with a business coach grow three times faster than those without one.
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If you want your business to stay competitive and in sync with your brand vision, you have to adopt today’s most promising technologies.
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Don't use your valuable content only once. Instead, reuse your images and illustrations across multiple platforms and campaigns by slightly changing their look and varying the typefaces.
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Projects can be events, weddings, photoshoots, house remodels, interior redesigns, and website launches. They usually share three critical characteristics: scope, time, and cost. Successful project managers follow eight best practices.
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Even if you want your company to stay small, scalability is the main reason your business is financially viable.
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Strategic networkers devote all their energy to developing and maintaining a network of people who can help them achieve their strategic business goals.
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In eCommerce, familiarity rather than creativity is the best approach to alleviate the fear of the unknown and, ultimately, increase your store's conversion rate.
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Like a musical symphony, your logo and your brand must be closely linked and perfectly orchestrated to effectively tell your brand’s story and create its memorable signature look and voice.
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As a business owner, nobody will tell you what to spend your time on. But if you and your family have to live off your company's income, entrepreneurs suddenly face significant challenges.
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