There are many misconceptions about logos. These five design tips will elevate your logo and make it stand out from your competitors.
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These ten sales strategies build a strong foundation for enhancing customer experience, loyalty, referrals, and sales.
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Companies with manual inventory management often struggle with unfulfilled orders, inaccurate reports, write-downs, write-offs, and high warehouse costs.
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A digital strategy that consolidates your digital marketing strategy and digital workflow strategy into a single coherent plan has the power to transform your business, unlocking its true potential.
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Brand archetypes can make brand decisions more predictable, understandable, and quicker by aligning visual and verbal brand design elements to a preset personality.
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Focusing on 5 services and doing them 100 times instead of offering 100 services and doing them 5 times will likely increase sales and profitability.
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Building a loyal following through organic growth (SEO) boosted by paid time-limited ads on Google and social media (PPC) for special events and products combines the strengths of both methods.
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Social sharing images follow a hierarchy. When linking to a website, social media first looks for a URL-specific image, but if none was uploaded, it displays the site-wide picture.
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Impressions, clicks, click-through rate (CTR), open rate, click-to-open rate (CTOR), and return-on-ad-spend (ROAS) are essential standard metrics to assess the success of your online advertising and email campaigns.
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A brand may be coherent and produce high-quality content, but only if all employees authentically live the brand values and fulfill its promise will it become strong.
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Websites that regularly feature new content are usually more successful because visitors are more likely to engage with them, knowing they will always find something new and helpful.
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With Pay-Per-Click (PPC) advertising, companies can precisely target their desired audiences, track which ad a user clicked on, and directly associate that ad with a subsequent product purchase, making their online campaigns more effective and their marketing strategies more successful.
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Your business's X-Factor can help you gain a durable competitive advantage, leading to faster growth and higher profits.
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The search engine results page uses 17+ Google features to aggregate, structure, and display relevant search results without having to click on every web page.
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Fast-growing startups often follow internal processes that may have been suitable for much smaller-sized businesses. That leads to unnecessary workarounds and complexity.
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Companies that set clear, realistic expectations and whose employees strive to exceed them enjoy a significant, practically unbeatable competitive advantage.
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Companies with employees must know how much sales they must bring in and how much gross profit their products must make to cover their staff's costs. The metrics sales per employee and gross profit per employee can set the right thresholds.
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Planning is essential in understanding what resources you might need to bring your business idea to market. But you cannot plan forever because your plan will likely change when you learn something new.
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Like taking a before picture, baselining creates a reference point against which you can compare your improvements.
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A top-selling product has a high gross profit and sells in large quantities, contributing significantly to a company's profit.
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